Delicate (Taylor Swift song)

"Delicate" is a song by American singer-songwriter Taylor Swift, taken from her sixth studio album, Reputation (2017). It was written by Swift and its producers, Max Martin and Shellback. Swift described the song as one of Reputation's few songs about vulnerability, contrary to the album's recurring themes of drama, vengeance, and feigning disinterest in her perceived image. The lyrics are about her insecurity in whether her new love interest would be bothered by her perceived reputation. To create a sound accompanying the vulnerable sentiment, Swift and Martin manipulated Swift's vocals with a vocoder. "Delicate" is an electropop ballad with R&B elements, dense synthesizers, and house-influenced beats.

"Delicate"
Sawyr and Ryan Tedder Mix cover artwork
Single by Taylor Swift
from the album Reputation
ReleasedMarch 12, 2018 (2018-03-12)
Studio
  • MXM (Los Angeles, California and Stockholm, Sweden)
GenreElectropop
Length3:52
LabelBig Machine
Songwriter(s)
Producer(s)
  • Max Martin
  • Shellback
Taylor Swift singles chronology
"New Year's Day"
(2017)		 "Delicate"
(2018)		 "Babe"
(2018)
Music video
"Delicate" on YouTube

The song's accompanying music video, directed by Joseph Kahn and filmed in Los Angeles, premiered on March 11, 2018, at the 2018 iHeartRadio Music Awards. In the video, after becoming invisible upon receiving a mysterious note, Swift dances barefoot through public places, and ultimately becomes visible again after dancing in a pouring rain. A day following the video's release, "Delicate" was released to US radio stations by Big Machine and Republic Records, as a single from Reputation. The song received positive reviews from music critics, who praised Swift's songwriting and its mellower production compared to the album's aggressive electronic sound. It featured in 2018 year-end lists by Billboard, Slant Magazine, and Rolling Stone.

A sleeper hit in the U.S., "Delicate" peaked at number 12 on the Billboard Hot 100. Following months of its release, the single ascended to the number-one positions of Billboard's airplay charts including the Mainstream Top 40, Adult Contemporary, and Adult Pop Songs, becoming the biggest radio hit from Reputation. It was certified double platinum by the Recording Industry Association of America (RIAA). The single peaked within the top 40 on singles charts of Australia, Canada, the Czech Republic, Greece, Hungary, Iceland, Ireland, Malaysia, New Zealand, and Norway, and received platinum certifications in Australia and Brazil.

Background

Taylor Swift released her fifth studio album, 1989, in October 2014 to commercial success. The album sold over six million copies in the U.S. and spawned three Billboard Hot 100 number-one singles: "Shake It Off", "Blank Space", and "Bad Blood".[1][2] Swift continued to be a major target of tabloid gossip during the promotion of 1989. She had short-lived romantic relationships with Scottish producer Calvin Harris and English actor Tom Hiddleston. Her reputation was blemished from publicized disputes with other celebrities, including rapper Kanye West, media personality Kim Kardashian, and singer Katy Perry.[3] Swift became increasingly reticent on social media, having maintained an active presence with a large following, and avoided interactions with the press amidst the tumultuous affairs.[4] She conceived her sixth studio album, Reputation, as an answer to the media commotion surrounding her celebrity.[5]

Production and composition

"Delicate" is the fifth track on Reputation, written by Swift and its producers, Max Martin and Shellback.[6] It was engineered by Sam Holland and Michael Ilbert at MXM Studios in Stockholm, Sweden and Los Angeles, California.[6] The song was mixed by Serban Ghenea at MixStar Studios in Virginia Beach, Virginia, and mastered by Randy Merrill at Sterling Sound Studios in New York.[6]

Swift wrote "Delicate" as her confession to a prospective lover, and described the song as the album's "first point of vulnerability".[7] The preceding four tracks on Reputation are about Swift's flippant disinterest in her perceived reputation, which is also the recurring theme throughout the album, inspired by the tumultuous relationship with the media that she had experienced. On "Delicate", however, her inner vulnerability begins to reveal.[8] During an album release party with iHeartRadio, Swift explained that, while she could feign disinterest in what others have to say about her, things began to get complicated "when you meet somebody that you really want in your life and then you start worrying about what they've heard before they met you", wondering, "Could something fake like your reputation affect something real, like someone getting to know you?"[7]

At the beginning of the song, Swift confesses to her love interest that, because her reputation has "never been worse", he must have liked her for herself.[9] Critic Carl Wilson from Slate interpreted this part as Swift's revelation on her public image: after "raging, lashing out, getting drunk, having clandestine affairs, and otherwise letting her bad-girl colors show more brazenly than ever before, she achieves a kind of liberation".[10] She and this love interest share intimate moments at a dive bar "on the East Side".[11][12] Throughout the song, Swift goes through her inner monologue about whether what she does would affect this blossoming romance and how much her feelings would be reciprocated: "Is it cool that I said all that? Is it too soon to do this yet?" over a muted pulse.[11][13] Though she feigns confidence and tries to control her inner self-awareness, she admits: "I pretend you're mine all the damn time."[14] In the refrain, a high-pitched voice echoes the title "Delicate" back to Swift's lyrics.[15]

"Delicate" is an electropop ballad.[11][16] To create a sound that reflects the vulnerable sentiment, Swift and Martin manipulated Swift's vocals with a vocoder, which she thought sounded "really emotional, and really vulnerable, and ... sad but beautiful". This vocoder effect is also apparent on other tracks of Reputation.[7] The song incorporates R&B elements, dense synthesizers, and house-influenced beats.[17][18]

Release

On March 5, 2018, Swift announced on her social media account that the music video of "Delicate" would premiere at the IHeartRadio Music Awards, which took place on March 11, 2018.[19] A day following the video's premiere, Big Machine and Republic Records released the song to US hot adult contemporary radio stations as a single.[20] It was released to US contemporary hit radio on March 12.[21] Swift released another music video for the song—shot in a vertical format—exclusively on Spotify on March 30, 2018.[22] The video was available for users in the U.S., the U.K., Sweden, and Latin America.[23] She later uploaded the video onto YouTube on May 15.[24] In Europe, "Delicate" was released for digital download in Germany on March 12,[25] and to Italian and UK radio stations on April 20, 2018.[26][27]

As part of Spotify Singles series, Swift recorded a stripped-down version of "Delicate" using acoustic guitars in place of the original version's synthesizers.[28] The version was released alongside Swift's cover of Earth, Wind & Fire's "September" as a two-track extended play (EP) on April 13, 2018, by Spotify.[29] Two official remixes supported "Delicate": one by Sawyr and Ryan Tedder, released on May 25,[30] and the other by Seeb, released on June 8, 2018.[31]

Music video

Synopsis
The video was filmed at the Millennium Biltmore Hotel (above) and the 7th Street/Metro Center station (below).

Directed by Joseph Kahn, the music video was shot over two nights in various locations in Los Angeles: the Millennium Biltmore Hotel, the 7th Street/Metro Center station, the Los Angeles Theater, and the Golden Gopher bar.[32][33] The video opens with a scene featuring a glazed Swift on the red carpet, gazing off in the distance. She snaps back to reality as a reporter points a microphone at her face for an interview.[34] Amidst the flashing camera lights of reporters and fans, a mysterious figure slips a sparkling paper note into her hand.[35]

After the red carpet interviews, Swift walks into a hotel lobby surrounded by four bodyguards as the guests turn around and look at her. As she stops to take photographs with fans, a bellhop tries to grab her, leading the bodyguards to drag him away. Swift rolls her eyes and continues to walk with the bodyguards, testing how they mimic her every move. When she gets some privacy in a dressing room, she turns the note over in her hand and makes silly faces in the mirror before being interrupted by a group of women.[34] When she turns back to the mirror, the note sparkles and she realizes she has become invisible as her reflection in the mirror disappears.[34][35]

Thrilled by her newfound freedom from fame and celebrity, Swift tosses her heels, tears off the bottom part of her blue dress, and starts dancing barefoot through the hotel lobby, on the concierge's desk, and through an empty room.[34] Though she seems elated by her invisibility from the crowd, there are poignant moments: at one scene in an elevator with another woman, Swift thinks that woman is smiling at her, but she is in fact looking at her own reflection in the mirror.[36] Swift continues dancing through a subway platform, and finally dances in a pouring rain before arriving at a bar. As she holds the note, everyone in the bar turns and looks at her, and she is visible again, smiling.[32][34]

Analysis and reception

Media outlets considered the video's depiction of Swift's invisibility from the crowd an autobiographical reference, given that she had not given press interviews while promoting Reputation.[37] Writing for The Washington Post, Emily Yahr described the video as a representation of Swift's celebrity. Yahr explained that the scenes where Swift appears jaded from the reporters and bodyguards were parallel to Swift's retreat from the press, and called her invisibility a metaphor for "the only time she's able to be herself".[34] Denise Warner from Billboard wrote that the video's depiction of Swift being "clearly disturbed by her fame" resembled the narrative of Britney Spears's 2000 video "Lucky".[38] In another analysis for Billboard, Richard He wrote: "Swift's a singer and guitarist by trade, but through her dancing and facial expressions, she's learned to tell stories with her whole body." According to He, while the lyrics to "Delicate" were inspired by Swift's love life, the video was inspired by her relationship with her audience. He observed that her cathartic, honest, and rather awkward dancing "for the pure joy of music" reminded her audience of "the reason she began writing songs in the first place".[35] The video won Best Music Video at the 2019 iHeartRadio Music Awards.[39]

Emma Payne, a scholar in music and cinema in the digital era, noted similarities between "Delicate" and an advertisement for "Kenzo World", a fragrance by the French brand Kenzo. The advertisement video was directed by Spike Jonze and released in 2016.[40] As noted by Payne, in terms of narrative, both visuals depict a woman "[breaking] free from the pressures of society and acts freely as though nobody is watching". To express this sentiment, both feature a choreography consisted of unconventional dance moves, such as "marching and stomping" and "animalistic squatting", intertwined with conventional ballet moves. Payne commented that in doing so, the video allows the audience to see the "real" Swift beyond her commercially marketed image. Nonetheless, due to the controversy surrounding the similarities with the Kenzo advertisement, her persona was scrutinized for being "insincere or fake", a claim that had perpetuated since Swift's earlier "dorky" image. While acknowledging the complexities revolving Swift's fame and relationship with the media, Payne summarized the video as an example of an audiovisual work that "[channels] the techniques and creative freedoms of music video to present a female who moves beyond the expectations perpetuated within society".[41]

Critical reception

"Delicate" received positive reviews from music critics, most of whom commended Swift's songwriting. Roisin O'Connor of The Independent described the song as an example of Swift's "most honest and direct songwriting".[32] AllMusic's Stephen Thomas Erlewine similarly praised Swift's portrayal of vulnerability, which served as "a necessary exercise" for her to mature as a singer-songwriter.[42] Ann Powers writing for NPR called "Delicate" one of Reputation's "most memorable tracks", and described it as a reminder of Swift's songwriting talents in creating personal and relatable songs about her generation's "fashion choices, modes of gossip, dating habits and dreams of a comfortable middle-class life". To explain this viewpoint, Powers highlighted the lyrics mentioning Swift's love interest in Nike shoes: "In 21st-century America, 'Nikes' is as evocative a word as 'heartache' or 'promise.' Swift understands the heart that beats beneath the brand name."[43]

Other critics highlighted the song's mellower production and vulnerable sentiment, in contrast to Reputation's heavy electronic production and themes about drama and vengeance. Zach Schonfeld of Newsweek complimented "Delicate" for offering a heartfelt atmosphere in contrast with "the bravado and EDM aggression of the opening tracks".[44] In a similar vein, Troy Smith from The Plain Dealer called it one of the album's better songs because "Swift keeps the mood light".[45] For Sal Cinquemani from Slant Magazine, the song's blending "scathing self-critique with effervescent pop" offers an enjoyable moment that contrasts with the album's dominant "tired, repetitive EDM tricks".[46] Clash editor Shahzaib Hussain criticized Reputation as a pretentious album with excessive lyrics about fame, but praised "Delicate" as one of the tracks that offer emotional honesty.[47] On a less enthusiastic side, Spin's Jordan Sargent wrote that even though the song is one of Reputation's most honest, it is still "unshackled" from the album's recurring themes of drama and vengeance. Sargent, however, noted that production-wise, it contains an "ethereal lusciousness" that hints at "new paths for her to travel".[48]

Retrospectively, critics have considered "Delicate" one of Swift's strongest songs. Paste's Jane Song,[49] NME's Hannah Mylrae,[18] and Rolling Stone's Rob Sheffield all lauded the song's depiction of vulnerability in terms of both lyrics and music, specifically through the vocoder effects.[14] Sheffield ranked it first on his list of the best songs of 2017: "At heart, 'Delicate' is a story about a girl in her room, hearing an electro-beat that lures her to go seek some scandalous adventures in the city lights. In other words, the story of pop music."[50] The song featured on 2018 year-end lists by Slant Magazine (9th),[51] Rolling Stone (12th),[52] and Billboard (35th).[53] "Delicate" was one of the award-winning songs at the BMI Pop Awards (2019),[54] and the ASCAP Awards (2019[55] and 2020).[56]

Commercial performance

"Delicate" was a sleeper hit in the U.S.[57] Upon its single release in March 2018, it entered at number 84 on the Billboard Hot 100 and number 32 on the Billboard Mainstream Top 40 (Pop Songs) chart.[58] By May, the single entered the top 40 of the Hot 100, giving Swift her 56th top-40 entry. In doing so, it extended Swift's record as the woman with the most Hot 100 top-40 entries.[59] In its 16th charting week by July, "Delicate" rose to the Hot 100's top 20, driven primarily by strong airplay.[60][61] It was the second single from Reputation to enter the top 10 of Billboard's Radio Songs chart, after lead single "Look What You Made Me Do", which peaked atop the Hot 100 for three weeks.[62] A strong radio hit, "Delicate" peaked at number one on the Mainstream Top 40 (Pop Songs) chart,[63] and was Reputation's first number-one single on the Billboard Adult Top 40 (Adult Pop Songs)[64] and Adult Contemporary charts.[65] Though it did not match the Hot 100 number-one position of "Look What You Made Me Do", it was the biggest radio hit from Reputation.[60]

Overall, "Delicate" peaked at number 12 and spent 35 weeks on the Billboard Hot 100, the longest-charting single from Reputation.[66] The single was one of the 10 most successful songs on US airplay of 2018, culminating 2.509 billion radio audience impressions throughout the year.[67] It was certified double platinum by the Recording Industry Association of America (RIAA), which denotes two million units consisted of sales and on-demand streaming.[68] Philip Cosores from Uproxx claimed that the single was Reputation's biggest hit, surpassing the Hot 100 number one "Look What You Made Me Do", which "found a place in cultural ubiquity, but ... felt more like an obligation than an outright choice".[69] Writing for Billboard, Andrew Unterberger described the US chart success of "Delicate" as a "turnaround in momentum" for Swift during the Reputation era. While the preceding singles failed to have long charting weeks, "Delicate" continued to grow, especially in airplay, and "[got] bigger the longer audiences have spent with it". Unterberger attributed the single's success to its vulnerable sentiment and production, a departure from the "outwardly vindictive" sentiments of its preceding singles, which proved that "[the audience] too still like Taylor for Taylor".[60]

"Delicate" peaked within the top 20 on singles charts of Iceland (3),[70] Honduras (11),[71] Malaysia (14),[72] the Czech Republic (19),[73] and Canada (20).[74] It was a top-40 chart entry in Greece,[75] Hungary,[76] Ireland,[77] New Zealand,[78] Norway (where it was certified gold),[79] and Australia (where it was certified platinum).[80] The single was certified platinum in Brazil,[81] and gold in Portugal[82] and the U.K.,[83] where it charted outside the top 40.[84][85]

Live performances
Swift performing "Delicate" on her Reputation Stadium Tour (2018)

Swift included "Delicate" on the set list of her Reputation Stadium Tour (2018), which she launched in support of Reputation.[86] She performed the song while standing in a golden balloon basket that floated above across the crowd.[87] On May 27, 2018, Swift performed an acoustic version of the song on a guitar, at BBC Radio 1's Biggest Weekend in Swansea.[88] On December 6, 2018, Swift made an unannounced appearance at the Ally Coalition Talent Show, a benefit concert organized by producer Jack Antonoff in New York, where she performed an acoustic rendition of "Delicate" with Hayley Kiyoko.[89]

On April 23, 2019, Swift performed an acoustic version of the song at the Lincoln Center for the Performing Arts during the Time 100 Gala, where she was honored as one of the "100 most influential people" of the year.[90] During promotion of her seventh studio album Lover in 2019, Swift performed the song at the Wango Tango festival on June 1,[91] at the Amazon Prime Day concert on July 10,[92] and at the City of Lover one-off concert in Paris on September 9.[93]

Credits and personnel

Credits are adapted from the liner notes of Reputation.[6]

Studio

Personnel

Charts

Certifications
Sales certifications for "Delicate"
Region CertificationCertified units/sales
Australia (ARIA)[80] Platinum 70,000
Brazil (Pro-Música Brasil)[81] Platinum 40,000
Denmark (IFPI Denmark)[124] Gold 45,000
Norway (IFPI Norway)[79] Gold 30,000
Portugal (AFP)[82] Gold 5,000
United Kingdom (BPI)[83] Gold 400,000
United States (RIAA)[68] 2× Platinum 2,000,000

Sales+streaming figures based on certification alone.

See also

References
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