Dior (song)

"Dior" is a song by American rapper Pop Smoke. The song was written by Pop Smoke, alongside producer 808Melo. It was first released on Pop Smoke's debut mixtape Meet the Woo on July 26, 2019. The song was released as the second single from the album on February 11, 2020, by Victor Victor Worldwide and Republic Records. It also appeared as a bonus track on Pop Smoke's second mixtape Meet the Woo 2 and posthumous debut studio album Shoot for the Stars, Aim for the Moon. A remix of "Dior" featuring Gunna was released on the deluxe version of Meet the Woo 2 on February 12, 2020.

For the Moneybagg Yo song, see 43va Heartless.

"Dior"
Single by Pop Smoke
from the album Meet the Woo
ReleasedFebruary 11, 2020
GenreDrill
Length3:36
Label
Songwriter(s)
Producer(s)808Melo
Pop Smoke singles chronology
"Slide (remix)"
(2019)		 "Dior"
(2020)		 "Ordinary"
(2020)
Music video
"Dior" on YouTube

"Dior" is a drill track, which sees Pop Smoke rap about flirting with girls and buying the latest designer clothes, including the eponymous Dior. The song received mixed to positive reviews from music critics, with a number of them praising it as an anthem of New York. Shortly after Pop Smoke's death on February 19, 2020, "Dior" became his first posthumous solo hit on the US Billboard Hot 100 and UK Singles Chart, peaking at number 22 in the US and number 33 in the UK. Internationally, the song has peaked in the top 20 of three other countries, including Greece, where it peaked at number six. The song has received several certifications, including being certified double platinum in the United States by the Recording Industry Association of America (RIAA).

An accompanying music video for the song was released on September 3, 2019, and was directed by JLShotThat. It features Pop Smoke and a group of men and women dancing in a parking lot and hanging out in a strip club. "Dior" has been regarded as Pop Smoke's signature song. In the wake of George Floyd's death, and the ensuing civil unrest, the song became an unlikely but prominent anti-police brutality protest anthem. Pop Smoke performed the song for VevoDSCVR in November 2019. It has received a nomination for Best Rap Performance at the upcoming 63rd Annual Grammy Awards.

Background and release

Pop Smoke wrote the song in his bedroom in half an hour.[1] 808Melo explained that he and Pop Smoke knew that the song would herald a new wave of music.[2] In an interview with GQ, Steven Victor recalled when Pop Smoke first showed him "Dior". He first thought it was an interesting track, but didn't think it was going to be successful, until a colleague listened to the song and had the impression that the song would be one of Pop Smoke's biggest hits. Victor listened to the song again and realized how much he enjoyed the "infectious" hook. Victor later went to Republic Records and told them he wanted the song to be Pop Smoke's next single off of his debut mixtape. Victor wanted Pop Smoke to be a global artist and decided to have Pop Smoke perform a promo tour in specifically targeted cities, starting in London, 808Melo's hometown, and continuing through cities where the song was becoming popular. Victor started showcasing "Dior" through several New York radio stations. He and two of his friends started to work on the song themselves and sent it to DJs around the US to play the track.[3]

The song was written by Pop Smoke, alongside 808Melo. 808Melo handled the song's production and programming. Jack Baxter and Vic Wainstein were credited as the song's recording engineers. Jaycen Joshua handled mixing alongside DJ Riggins, Mike Seaberg, and Jacob Richards, who was credited as an assistant mixer.[4] "Dior" was originally released on Pop Smoke's debut mixtape Meet the Woo, as the sixth track on July 26, 2019.[5] It was later released as the mixtape's second single on February 11, 2020,[6] and then added as a bonus track on Pop Smoke's second mixtape Meet the Woo 2 and posthumous debut studio album Shoot for the Stars, Aim for the Moon on February 7, 2020, and July 3, 2020, respectively.[7][8][9][10][11]

Music and lyrics

Musically, "Dior" is a drill track.[12][13][14][15] Writing for AllMusic, Fred Thomas stated that the song "throws bars effortlessly" that ride on an "explosive beat typical to the blunt".[16] Gary Suarez of Entertainment Weekly and Dhruva Balram of NME both said that the song had 808Melo's minimal "signature bass wobble" production.[17][18] Balram further noted that Pop Smoke's voice felt "surreal" and "almost mutated".[18] Stereogum writer Tom Breihan commented that Pop Smoke operated within his "element, growling and booming and chanting designer-label names over a beat that sounds like it's about to swallow itself".[19]

August Brown of the Los Angeles Times wrote that the song is about gunplay as Pop Smoke raps the lyrics: "Tell my shooters call me FaceTime/For all the time we had to face time."[20] Alphonse Pierre from Pitchfork wrote that "Dior" had a "mesmerizing" hook, but noted Pop Smoke rapping lines like "Bitch I'ma thot get me lit," over again and throwing in a "lazy" and "unnecessary, homophobic one-liner". Pierre said that the song is about the frustration of seeing a friend get put in jail, "the fun" of flirting with girls and receiving the latest designer clothes, and the "sobering reality" of knowing that it all could end unexpectedly.[21][22] Abby Monteil of The Buffalo News commented that Pop Smoke shows his love for "buying his girlfriend expensive gifts from brands like Dior".[23] Heran Mamo from Billboard magazine summed the song up as a track "rich with name-brand name drops as [Pop Smoke] boasts about the finer things in life he can buy".[24] In November 2020, Pop Smoke's brother Obasi Jackson showed an unreleased version of "Dior" on an Instagram livestream, and played unreleased lyrics from the song.[25]

Critical reception

In his review for Variety, A. D. Amorosi called the song a "taut and tension-filled anthem", while also describing it as "raucous and sinister".[14] HipHopDX's David Aaron Brake deemed the song as a "classic".[26] Briana Younger of NPR regarded "Dior" as an "irresistible" track, and viewed it as an "artifact of the New York summer".[27] Writing for The New Yorker, Julyssa Lopez felt the song had a "roaring, rallying spirit".[28] For Uproxx, Wongo Okon viewed "Dior" as the standout track of Meet the Woo.[29] Bianca Gracie of Paper magazine regarded it as a "head-rushing hit", with Sarah Osei of Highsnobiety calling the song a "banger".[30][31] Billboard music critic Michael Saponara who labeled the song as "brash" and said it was an "instant party-starter", argued that it embodied "exactly what made Pop Smoke special".[32] Charles Lyons-Burt from Slant Magazine opined that Pop Smoke channels "his untamed aggression into repetitive, elemental lyrics that were colored by his force of personality".[33]

Craig Jenkins of Vulture described it as a "classic Big Apple party anthem",[1] while Breihan thought that the song was "undiluted".[19] San Francisco Chronicle critic Robert Spuhler labeled "Dior" as one of Pop Smoke's signature songs, and viewed it as being "inescapable" in New York during 2019.[34] Erin Lowers, writing for Exclaim!, described the track as "fresh", and said it's "the power of short and sweet".[35] Essence's writer Brooklyn White viewed "Welcome to the Party", "Dior", and "Shake the Room" as anthems of Brooklyn.[36] Writing for The New York Times, Nicole Hong declared "Dior" a "radio staple".[37] Mike Destefano of Complex added that the song helped Pop Smoke get "intrigued with the fashion world" and "[stylize an] image for himself that resonated with his fans and peers".[38]

Commercial performance

After Pop Smoke was murdered at the age of 20 in a home invasion, "Dior" debuted at number 49 on the US Billboard Hot 100 based on 12 million streams in the week ending February 20, 2020.[39] It made it Pop Smoke's first solo and posthumous Hot 100 hit after collaborating with JackBoys and Travis Scott on "Gatti", which debuted and peaked at number 69 in December 2019.[24][39] The song then rose to number 30 on the chart dated March 7, 2020.[24] Following the release of Shoot for the Stars, Aim for the Moon, "Dior" peaked at number 22 on the chart.[40] The song reached the top 30 on the US Hot R&B/Hip-Hop Songs and US Rhythmic charts.[41][42] In May 2020, the Recording Industry Association of America (RIAA) certified "Dior" platinum after selling 1,000,000 units, making it Pop Smoke's first song to go platinum in the United States.[43][44] The song was later certified double platinum by the RIAA for sales and streams of over 2,000,000 units.[45]

In the United Kingdom, the single debuted at number 73 on the UK Singles Chart dated February 21, 2020.[46] After Pop Smoke's death, "Dior" rose 40 spots to number 33 on the chart dated February 28, 2020, giving Pop Smoke his first top 40 hit in the UK.[47] The song was certified silver by the British Phonographic Industry (BPI), denoting track-equivalent sales and streams of 200,000 units in the UK.[48] In Australia, "Dior" peaked at number 48 on the ARIA Chart after the release of Shoot for the Stars, Aim for the Moon, and was certified gold by the Australian Recording Industry Association (ARIA) for shipments of over 35,000 copies.[49][50]

Music Video

A music video for the song was released on September 3, 2019[51] after being teased on Pop Smoke's Twitter account two days before. It was directed, produced, and edited by JLShotThat[52] and it features a cameo appearance from Brooklyn rapper Casanova. The visual was primarily shot in two New York City locations – Win Hing, a Chinese restaurant in the Canarsie neighborhood of Brooklyn, and at Starlets gentlemen's club in Astoria, Queens.[53] Filming took place both inside and outside of the establishments. The video follows a loose plot surrounding Pop Smoke and his crew encountering a member of a rival gang. It also features Pop Smoke and a posse of both men and women dancing to the track in a strip club, and in a nearby parking lot.[52][54] The visual ends with the group being interrupted by distant gunfire and closes with a single thundering gunshot and cuts to black.[52] Director JLShotThat stated that the reason for this abrupt ending was because the video was initially intended to segue into a follow up visual for the song "PTSD" on Meet the Woo, however this idea was ultimately scrapped.[55] As of February 2021, the music video has amassed over 215 million views on YouTube, making it Pop Smoke's most watched video on the platform.

A secondary video shot by GoddyGoddy (director of "Welcome to the Party") was also filmed, though it was never formally released. GoddyGoddy uploaded the NSFW video to his personal YouTube channel. It features an opening skit from Queens-based comedian Shiggy, as well as a cameo appearance from Brooklyn rapper Jay Critch. The latter half of the visual takes place at the Dior section of the now closed, Barneys luxury department store in Manhattan, New York.[56]

Remix and other versions

Various rappers have freestyled over the instrumental of "Dior" including Lil Wayne, Fivio Foreign, Timbo King, Flow, and Jose Guapo among others.[57][58] After gaining popularity worldwide, the song was remixed by many international artists such as Ghanaian rapper Kwesi Arthur, UK Drill rappers Skeng and Perm, Jamaican dancehall artist Skillibeng, Nigerian singer Ladipoe, and Congolese rumba musician IDPizzle.[59][60][61] IDPizzle's "Dior" cover "Billie Jin (Dior Remix)", particularly became a viral success after being featured on the app Triller. It charted at #1 on Spotify's UK Viral Chart and reached Shazam's Top 50 in May of 2020.[62] Within a month, the single had attracted the attention of UMG/Virgin UK, and IDPizzle announced that he had signed a recording contract with the label.[63]

The official remix of "Dior" features American rapper Gunna and was included in the deluxe edition of Pop Smoke's second mixtape Meet the Woo 2.[64][65] The remix sees Gunna contributing a verse after the second chorus. Mitch Findlay of HotNewHipHop praised the "fashionable" remix and awarded it with the website's highest possible rating of "Very Hottttt".[66] He opined that Gunna "sounds right at home" on the track, as his references to various luxury fashion brands were deemed as a fitting addition to the originals' materialistic subject matter. The "Dior" remix was ranked as the third-best song of 2020 by The Ringer,[67] and Tidal included Gunna's verse on their year-end playlist for the best guest verses of 2020.[68]

Live performances

In October 2019, Pop Smoke performed "Dior" live on MTV's TRL offshoot program Fresh Out Friday.[69] A month later, Pop Smoke performed the song for VevoDSCVR, a platform showcasing emerging young artists.[70] Later on in December, he performed the song live at Rolling Loud in Los Angeles, California.[71] In February of the next year, shortly following his death, the Yard Club in Paris, France debuted an on-stage hologram of Pop Smoke that virtually performed "Dior".[72]

Legacy

After Pop Smoke's murder on February 19, 2020, fans gathered in his hometown of Canarsie, Brooklyn in March 2020 and sang along to the lyrics of "Dior" and his other songs.[73] In June 2020, "Dior" became an anthem for Black Lives Matter.[21][74] Although the song is not about police brutality or racism, it became a popular anthem used during the George Floyd protests as a symbol of resistance.[21] Shamira Ibrahim of Nylon stated that "Dior" is "juxtaposed" against police cars being burned in the background and groups of protesters marching down Eastern Parkway. She said the track had the "coalescence of energy [which] feels nearly elemental".[74] Alphonse Pierre of Pitchfork mentioned that the song didn't sound "quite like those other songs" and concluded by saying "Dior" was never intended to be part of the moment but opined that it was "unifying" and "energizing" the protests.[21] Jade Gomez of Paste remarked it had "taken on a new meaning of protest".[75] Writing for GQ, Paul Thompson felt "Dior" was a strange fit, but was "nonetheless appropriate".[76] In November 2020, "Dior" received a nomination for Best Rap Performance at the upcoming 63rd Annual Grammy Awards.[77][78] Steven Victor told GQ the nomination was not important and stated that Dior should've been nominated in more than one category.[3]

In early 2020, "Dior" began trending on the video-sharing social networking service TikTok, being featured in roughly 500k videos.[79] The videos primarily saw users emulating Pop Smoke's distinctive baritone growl, or dancing the "woo walk".[80] In the 2020 BET Hip Hop Awards, the song's instrumental was used for a commemorative cypher that honored Pop Smoke. The performance featured rappers Flo Milli, Buddy, Deante' Hitchcock, and Adé all rapping over the 808 Melo beat.[81]

Personnel

Credits and personnel for "Dior" adapted from Tidal.[4]

  • Bashar Jackson – songwriter, vocals
  • Andre Loblack – producer, songwriter, programmer
  • Vic Wainstein – recording engineer
  • Jack Baxter – recording engineer
  • Jaycen Joshua – mixer
  • DJ Riggins – assistant mixer
  • Mike Seaberg – assistant mixer
  • Jacob Richards – assistant mixer

Charts

Certifications
Region CertificationCertified units/sales
Australia (ARIA)[49] Gold 35,000
France (SNEP)[110] Gold 100,000
New Zealand (RMNZ)[111] Gold 15,000
Portugal (AFP)[112] Gold 5,000
United Kingdom (BPI)[48] Silver 200,000
United States (RIAA)[45] 2× Platinum 2,000,000
Italy (FIMI)[113] Gold 35,000

sales+streaming figures based on certification alone

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