Fenty (fashion house)

Fenty (stylized as FEИTY) is a fashion house founded by Rihanna under the luxury fashion group LVMH (Moët Hennessy Louis Vuitton) which was founded in 2017[1] and launched in May 2019.[2] The fashion label made Rihanna the first woman and also the first of color to be added on the LVMH group.[3]

Not to be confused with Fendi.
Fenty Maison
TypeConsumer goods
IndustryFashion
Founded2017 (2017)
FounderRihanna
Headquarters24 rue Jean Goujon,
Paris
,
France
Key people
Jean-Baptiste Voisin (Président)[1]
ProductsApparel
 ($560 Million 2020)
OwnerRobyn Rihanna Fenty
Bernard Arnault
ParentLVMH
Websitefenty.com

History

Establishment

On May 10, 2019, Rihanna announced her partnership with LVMH by uploading the name and logo of the venture through her Instagram and Twitter accounts.[4] She also stated a thankful caption commending LVMH in working with her, stating: "I couldn't imagine a better partner both creatively and business-wise, and I'm ready for the world to see what we have built together." The chairman and CEO of LVMH, Bernard Arnault said that Rihanna will be supported with a team and resources. He also added: "Everyone knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO and a terrific leader."[5][6]

Fenty was previewed on T: The New York Times Style Magazine, where Rihanna wore several garments and accessories from her first collection.[7] The venture made Rihanna the first woman of color to lead a house under the LVMH brand, and the first woman to create an original brand for the group. Fenty is the first new producer of clothing, shoes, and accessories under the LVMH brand since 1987, which follows the seventy LVMH brands, including Louis Vuitton, Givenchy, and Christian Dior.[8][9]

Launch

Fenty was initially launched as a pop-up store on May 22, 2019, in Paris. It then opened worldwide as an online store on May 29.[10][11] The store took over the first two floors of The Webster in Soho, New York, and was open until the 30th of June, 2019.[12]

References
  1. https://www.societe.com/societe/fenty-830912564.html
  2. "Fenty: Everything You Need To Know About Rihanna's Fashion Brand". ELLE.
  3. "Rihanna Is the First Black Woman to Head a Luxury Brand for LVMH". Vanity Fair.
  4. "Rihanna's Fenty post". Instagram.
  5. "Rihanna makes history with new fashion label Fenty". BBC.
  6. "Rihanna teams up with LVMH to launch luxury fashion brand". SABC News.
  7. "Rihanna Opens Up About Her New Clothing Line, the Future of Fashion and Her Next Album". New York Times.
  8. "Rihanna Fenty Fashion Brand LVMH - Rihanna First Fenty Collection". Harpers Bazaar.
  9. "Maisons LVMH - High-end ready-to-wear, fine products". LVMH.
  10. "Rihanna Unveils Her Groundbreaking Fenty Collection In Paris". Vogue.
  11. "FENTY to debut online on May 29th and in a pop-up store in Paris on May 24th". LVMH.
  12. Fisher, Lauren Alexis (2019-06-11). "A Fenty Pop-Up Store Is Coming to New York". Harper's BAZAAR. Retrieved 2020-03-13.
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