Flavia Beverage Systems

FLAVIA is a hot beverage system that prepares single servings of coffee, tea, and hot chocolate drinks. The brand was owned by Mars Drinks, a division of Mars, Incorporated until October 1, 2018 when Lavazza purchased Mars’s coffee units. Flavia competes with Keurig's K-Cup system.

Products

FLAVIA claims its patented technology brews drinks in a single serve "Fresh Pack" which means that the pack is the actual brewing chamber. The drink pours directly from the packet into the cup, rather than through a common channel, so that each drink is not tainted by the previously brewed drink. Used packs are collected in a tray that is then emptied periodically when prompted.

The Fresh Packs are foil-sealed, thus protecting the ground coffees and teas from oxygen and moisture. FLAVIA markets several different machines, such as large coin-operated machines and small portable machines designed for home use.

History
Flavia coin-operated machine.

Key events in the history of the product line include:

  • 1982 The first Filterpack was manufactured in Basingstoke, UK
  • 1984 FLAVIA launched its first brewer
  • 1992 Launch in Japan
  • 1996 Launch in US
  • 1997 Launch in Canada
  • 2005 FLAVIA Fusion home system launched in the US
  • 2007 FLAVIA launches the Creation 400 for the US and UK
  • 2009 FLAVIA undergoes a brand refresh with a new logo and the Think Fresh! tagline
  • 2010 Mars Drinks acquires Alterra Coffee Roasters and launched The Bright Tea Company

Awards and achievements

In February 2006, the Flavia Fusion drinks station earned the Good Housekeeping Seal, which means that the product has a two-year limited warranty.

See also

References
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