Galaxy Minstrels
Galaxy Minstrels are milk chocolate buttons with a hard glazed shell sold in several countries including the UK, Republic of Ireland, South Africa, Kenya, Cyprus, Malta, Canada and Spain.
![](../I/Galaxy_Minstrels_formerly_known_as_Minstrels.jpg.webp)
They originally had the slogan "They melt in your mouth, not in your hands", featuring in 1980s British advertisements,[1] the same slogan used in the UK for Treets in the 1960s, and for M&M's in the UK and US up to the 1990s.[2]
In line with Mars' re-branding, Minstrels were brought under the Galaxy brand and are now sold as "Galaxy Minstrels", referring to the use of Galaxy chocolate in them.
"Sophisticated sharing" and Croker & Jory
A new British advertising campaign in July 2008 was accompanied by a new slogan: "Sophisticated sharing". One of their advertisements featured two women (played by actresses Rhona Croker and Stephanie Jory),[3] consuming Minstrels, ostensibly in an upmarket theatre, commenting knowledgeably on their seats and the theatre acoustics, only to be revealed as delighted viewers of a male strip act.[4][5]
See also
References
- "Minstrels - They Melt in Your Mouth (1980's) (British)". YouTube.
- Brewer's Dictionary of Modern Phrase and Fable, "Advertising slogans of the 20th century". Accessed October 18, 2012.
- comedy cv website entry for Croker & Jory. Accessed 2 April 2012
- Galaxy Minstrels: "Sophisticated Silliness" advertisement on YouTube. Accessed 2 April 2012
- Advertisement on tellyads website. Accessed 2 April 2012