Dolmio

Dolmio is the brand name of a range of pasta sauces made by Mars, Incorporated. The range includes jars of sauces and ready-meal style packets and stir-ins. The company is marketed in television commercials and other media by puppets, known as "The Dolmio Puppets", who also feature on the packaging.

Dolmio

Dolmio Logo
Product typeRed and White Pasta Sauce, and lasagne Sauce, pesto sauce[1]
OwnerMars, Incorporated
CountryAustralia, United Kingdom and Republic of Ireland
Introduced1985 (1985)
MarketsNorth-America, Western Europe, Australia, New Zealand
Tagline"No Drama" (UK, Ireland)

"We put the good things in, so you wear the Dolmio grin!" (Australia, New Zealand)

"When’sa your Dolmio day?" (International)
Websitewww.dolmio.co.uk (UK)

www.dolmio.ie (Ireland)

www.dolmio.com.au (Australia/New Zealand)
Dolmio pasta sauce

History

Dolmio pasta sauce in Australia was originally named Alora by Anna Ciccone and marketed by Masterfoods (and Mars), starting with a test launch of Alora Spaghetti Bolognese sauce in a 500g resealable glass jar 1985. The same year, Alora began a small test launch in the Grampians region of Scotland.[2] Following its success, Alora was renamed Dolmio and rolled out across the UK in 1986, and subsequently renamed Dolmio globally in 1989.[3][4]

It was a sponsor of Britain's mid-morning magazine show This Morning from 2005 to 2010.[5][6]

In 2016, the company took the unprecedented step of advising that some of its products should only be eaten once a week, due to high levels of salt, sugar and fat. By coincidence, the company's advertising slogan is "When'sa your Dolmio day?".[7]

References
  1. "Dolmio - Home". www.dolmio.co.uk. Retrieved 28 June 2018.
  2. Abbamonte, Lucia; Cavaliere, Flavia (2016-02-29). Mediterranean Heritage in Transit: (Mis-)Representations via English. Cambridge Scholars Publishing. ISBN 9781443889636.
  3. "About DOLMIO". www.dolmio.com.au. Retrieved 28 June 2018.
  4. "Our Products". Dolmio. Retrieved 3 January 2013.
  5. Matthews, Sam (9 November 2005). "ITV's This Morning lands Dolmio as show sponsor". Retrieved 8 November 2018.
  6. Levy, Katherine (30 September 2018). "Nivea takes over as This Morning sponsor". Retrieved 8 November 2018.
  7. "Dolmio warns customers not to eat its sauces every day". The Week. 15 April 2016. Retrieved 8 November 2018.


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