Freeport Fleetwood

Affinity Lancashire is a shopping and leisure outlet in the port town of Fleetwood, Lancashire, England. It is owned by Global Mutual Ltd.[1]

Affinity Lancashire
(formerly Freeport Fleetwood)

Location	Fleetwood, Lancashire, England
Coordinates	53.9167°N 3.0151°W / 53.9167; -3.0151
Opening date	1995 (1995)
Developer	Savills UK Ltd
Owner	Global Mutual Ltd
No. of stores and services	45+
Parking	700
Website	affinityoutlets.com/lancashire

Affinity Lancashire is located adjacent to Wyre Dock and marina. Retailers include - Bench, Cadbury, Claire's Accessories, Clarks Outlet, Costa Coffee, Cotton Traders, Hallmark Cards, Holland and Barrett, Home Bargains, Leading Labels, McDonald's, Next, Subway, Sports Direct and The Works among others.[2]

The site opened 11th July 1995 as part of a regeneration scheme for the docks. In 2006 the outlet received a £8.6 million revamp which included the opening of new stores and dozens of new jobs.

In 2016/17 the centre went through a re-branding. This involved the renaming of the site to become Affinity Lancashire, leaving behind its former name Freeport Fleetwood. Ironically this wasn't the centres official name, it had just been a Freeport branded site, in Fleetwood. This change gave the site a much needed relaunch, and inclusion into a group of outlet centres across the UK; Affinity Lancashire, Affinity Staffordshire, Affinity Devon and Affinity Sterling Mills.[3]

The Affinity Lancashire has parking spaces for up to 700 vehicles and 10 coaches. It is served directly by the Blackpool Transport bus service 1 and is a 5-minute walk from the Fisherman's Walk tram stop on the Blackpool Tramway.