Herbal Essences

Herbal Essences is a brand of hair care products line by Procter & Gamble. The brand was founded in 1971[1] as the single shampoo Clairol Herbal Essence Shampoo (officially typeset as Clairol herbal essence shampoo).[2] There are twenty-nine collections of varying hair care products, each designed to have a different effect on the user's hair.[3]

Herbal Essences
Product typeHair Care
OwnerProcter & Gamble
Introduced1971 (1971)
MarketsWorldwide
Previous ownersClairol

Clairol introduced Herbal Essence in 1971. The original Herbal Essence (now called Herbal Essences) used a cartoon image of the nature girl in a pool on the front label. The original color of the shampoo was green and could be seen through the clear plastic bottle packaging.

Sale

Herbal Essences was sold to Procter & Gamble in 2001 from Clairol. The company was in a "long-term decline" according to Chairman and CEO A.G. Lafley.[4]

References
  1. Businesswire Herbal Essences Becomes First Mass Hair Care Brand in Mass Retailers to Meet the Strict Clean Beauty Standards of EWG VERIFIED TM
  2. "Clairol Herbal Essence Shampoo". Retrieved 3 October 2016.
  3. "Hair care and styling products Herbal Essences". herbalessences.com. Retrieved 2019-12-08.
  4. "The Issue: How P&G Brought Back Herbal Essences". Bloomberg.com. 2008-06-18. Retrieved 2020-09-06.
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