KPAT

KPAT (95.7 FM, "95.7 The Beat") is a commercial radio station that is licensed to Santa Maria, California, United States and serves the Santa Maria-Lompoc area. The station is owned by American General Media and broadcasts a rhythmic contemporary format.

KPAT
CityOrcutt, California
Broadcast areaSanta Maria, California
Frequency95.7 MHz (HD Radio)
Branding95.7 The Beat
Slogan"The Central Coast's #1 Hit Music Station"
Programming
FormatRhythmic contemporary
Ownership
OwnerAmerican General Media
(AGM California, Inc.)
KBOX, KRQK, KSMA, KSNI-FM
History
First air date
1994
Former call signs
KGDP-FM (1991-1999)
Technical information
Facility ID54755
ClassB1
ERP3,300 watts
HAAT274 meters (899 ft)
Links
WebcastListen Live
Website957thebeatfm.com

History

The station first signed on in 1994 as KGDP-FM with a rhythmic oldies format. By the end of the 1990s, KGDP-FM featured Southern gospel music.[1]

On March 24, 1999, KGDP-FM changed its call sign to KPAT. (Previously, the KPAT call letters belonged to a station in Sioux Falls, South Dakota, now known as KKRC-FM, from 1973 to 1994.) In November, Radio Representatives Inc., based in Los Osos, California, sold KPAT to American General Media for $900,000.[2]

KPAT adopted a rhythmic contemporary format in 2004.

On January 18, 2010 at 11:30 a.m., high winds in the Santa Maria area triggered a power outage that knocked KPAT off the air. The station resumed broadcasting one hour later under generator power.[3]

References
  1. "Directory of Radio Stations in the U.S." (PDF). Broadcasting & Cable Yearbook. New Providence, New Jersey: R.R. Bowker. 1999. p. D-63. ISBN 0-8352-4111-4. Retrieved July 11, 2018.
  2. "Cumulus Jumps Into Jonesboro In $26.5 Million Deal" (PDF). Radio & Records. November 12, 1999. p. 6. Retrieved July 11, 2018.
  3. Ramos, Julian J. (January 23, 2010). "Week's stormy weather causes local radio silence". Santa Maria Times. Retrieved July 11, 2018.

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