KVEG

KVEG (HOT 97.5) is a Rhythmic Contemporary Hit Radio station serving the Las Vegas area. The Kemp Broadcasting outlet operates at 97.5 MHz with an ERP of 100 kW and is licensed to Mesquite, Nevada. Its studios are located on the south end of the Las Vegas Strip, making it one of few media outlets located here, and its transmitter site is based near Moapa Valley.

KVEG
CityMesquite, Nevada
Broadcast areaLas Vegas Valley
Frequency97.5 MHz
BrandingHOT 97.5
SloganBlazin' Today's Hottest Music!
Programming
FormatRhythmic Contemporary
Ownership
OwnerKemp Broadcasting & Digital Media
History
First air date
2001
Call sign meaning
K VEGas (alternate branding of station)
Technical information
Facility ID83278
ClassC
ERP100,000 watts
HAAT600 meters
Links
WebcastListen Live
Websitewww.kvegas.com

History

KVEG originally signed on the air in 2001 as a Mainstream Urban outlet targeting the African-American audience. But by 2002 they would shift to a Rhythmic Contemporary Hits direction by adding Rhythmic Pop and Dance product (The latter they would scale back on) competing with KLUC and KVGS. After KVGS switched to Urban Contemporary in late 2002 (now an AAA format), KVEG gained more competition from KWID but was shortlived; it later on gained competition as well from rhythmic adult stations KPLV (now Mainstream Rock) and KOAS (as of 2009).

By 2008, KVEG began to top KLUC after the latter started to shift towards mainstream (it shifted back to Rhythmic until 2014). It went back to leaning to a more Hip Hop & R&B format by 2011, occasionally adding a crossover pop hit. However as of 2013 they have moved back towards the center by concentrating on current Rhythmic product. Under its current format, KVEG has remained consistent with the format unlike its current and former competitors.

KVEG was once the call letters of AM 1400 during the 1980s.

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