KCYE

KCYE (102.7 FM) - branded as 102.7 Coyote Country - is a commercial radio station licensed to Boulder City, Nevada, serving the Las Vegas Valley region. KCYE broadcasts a country music format branded as "The Coyote".[1] The station's studios are located in Spring Valley in unincorporated Clark County, while its transmitter is on Black Mountain in Henderson.

KCYE
CityBoulder City, Nevada
Broadcast areaLas Vegas, Nevada
Frequency102.7 MHz (HD Radio)
Branding102.7 Coyote Country
SloganThe #1 For New Hit Country
Programming
FormatFM/HD1:Country
HD2: Talk radio (KDWN simulcast)
HD3: Weather radio
AffiliationsHD3: NWR
Ownership
OwnerBeasley Broadcast Group, Inc.
(Beasley Media Group Licenses, LLC)
KDWN, KVGS, KKLZ, KOAS
History
First air date
1995
Former call signs
KQOL (1995–1998)
KQOL-FM (8/1998–9/1998)
KSTJ (1998–2007)
KFRH (2007–2009)
Former frequencies
105.5 MHz (1995-2000)
Call sign meaning
K CoYotE
Technical information
Facility ID57281
ClassC
ERP99,000 watts
HAAT603 meters
Translator(s)K268CS 101.5 FM (relays HD2)
Links
WebsiteOfficial Website

KCYE broadcasts in HD Radio.[2]

History

Early Years (1995–2007)

The station was originally located at the 105.5 frequency and featured a Hot AC format under the temporary call letters KQOL before becoming KSTJ. In 2000, a frequency swap took place in which the new frequency 105.7 FM moved to the Las Vegas market, and KSTJ moved to the 102.7 frequency as a result. It had also debuted an 80s hits format as "Star 102.7". The format had moderate success, but in 2005, KSTJ began experiencing a ratings decline when KMZQ-FM debuted the "Jack FM" concept, with similar music being played, as well as having a bigger playlist, and the overall shrinking of the 80s hits formats in general.

Hot AC turned CHR era (2007-2009)

On September 14, 2007, at 3 p.m., the station returned to Hot AC and rebranded as "Fresh 102.7". The last song on "Star" was "Cum On Feel the Noize" by Quiet Riot, while the first song on "Fresh" was "Straight From The Heart" by Bryan Adams.[3] The station's callsign was changed to KFRH to reflect the new format on October 5, 2007.

On April 1, 2009, at 2 p.m., KFRH dropped the Hot AC format and began stunting with a loop of voices asking "When?" followed by the occasional "Soon", along with several songs with the word "when" in the title. At 4:33 p.m. that day, the station flipped to a Top 40 format branded as 102.7 Now. The first song played on "Now" was "Right Now (Na Na Na)" by Akon.[4][5]

Country era (2009-present)

On August 25, 2009, KCYE and KFRH swapped frequencies, with KCYE moving to the higher-powered 102.7 frequency, while KFRH's Top 40 format moving to the lesser-powered 104.3 frequency.[6] On April 13, 2015, Disney announced that the Radio Disney network would become distributed through affiliations with HD Radio subchannels. KCYE was the first HD Radio affiliate of the network, and launched the format on their HD2 sub-channel.[7]

After re-branding on November 30, 2015 as "102.7 Rodeo Radio" during the National Finals Rodeo, on December 13, 2015, KCYE began stunting with Christmas music, branded as "102.7 Santa FM". However, the station returned to its country music format as "102.7 The Coyote".[8]

HD Programming

KCYE has 3 HD subchannels, The HD1 subchannel is the digitized standard signal of the main programming, From the activation of its HD2 subchannel until 2017, the HD2 subchannel served as the affiliate for Radio Disney, On June 1, 2017, KCYE's HD2 subchannel format was flipped to adult contemporary, branded as "Lite 101.5" (fed onto translator K268CS 101.5 FM Las Vegas).[9] On June 10, 2017, Radio Disney programming moved to a newly activated HD3 sub-channel, only for it to be replaced by NOAA Weather Radio in June 2018. On June 21, 2018, KCYE's HD2 subchannel adopted a simulcast of talk-formatted KDWN 720 AM Las Vegas.[10]

Sports Programming

On June 1, 2017, it was announced that KCYE and sister AM station KDWN (720) would be the Las Vegas radio affiliates for Oakland Raiders football broadcasts, for preseason and the regular season. This was in light of the pending relocation by 2020 of the franchise from Oakland to Las Vegas.[11] In 2019, games moved to KYMT.

References
  1. Gross, Dan (2006-09-19). "Cadillac Jack says he's in Vegas now". Philadelphia Daily News. After less than six months on the job, former 92.5 WXTU host Cadillac Jack is gone from Mobile, Ala.'s WYOK and working at Las Vegas country-music station 104.3 The Coyote, he tells us. Jack, real name Tom Kapsalis, had spent six years at 'XTU before leaving in February.
  2. "Archived copy". Archived from the original on 2015-10-02. Retrieved 2015-09-12.CS1 maint: archived copy as title (link)
  3. Star 102.7 Las Vegas Becomes Fresh
  4. “Fresh 102.7” KFRH Las Vegas Becomes CHR “102.7 Now”
  5. Audio of the launch of “102.7 Now”
  6. Venta, Lance (2009-05-29). "Beasley Sells Two In Las Vegas". RadioInsight. Retrieved 2019-11-20.
  7. "Radio Disney Launches on AM/FM Push on New HD Networks". Billboard. 13 April 2015. Retrieved 16 April 2015.
  8. Venta, Lance (2015-12-14). "KCYE Las Vegas Becomes 102.7 Santa-FM". RadioInsight. Retrieved 2019-11-20.
  9. Venta, Lance (2017-06-01). "Beasley Turns On The Lite In Las Vegas". RadioInsight. Retrieved 2019-11-20.
  10. Venta, Lance (2018-06-21). "101.5 Lite-FM Las Vegas Flips To KDWN Simulcast". RadioInsight. Retrieved 2019-11-20.
  11. "Raiders announce Las Vegas TV, radio partnerships". Las Vegas Review-Journal. 2017-06-01. Retrieved 2017-06-26.

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