Keep A Breast Foundation

The CYS program creates and distributes breast health education through printed materials, blogs, and the Check Yourself! App.[2]

Check Yourself's primary focus is raising awareness on the importance of doing a monthly breast self-check. With 40% of diagnosed breast cancers being self-detected, KAB believes that establishing what is “normal” for you is an important step to knowing your body.[2][3]

In 2018, over 160,000 CYS cards were distributed globally.[2]

This program supports women diagnosed with breast cancer or testing positive with the BRCA1 or BRCA2 gene with an opportunity to create their own breast cast. TCP kits have been sent out to all 50 states, with a large portion of them having gone out to women under 40.[4]

The NTR mission is to inform, educate and inspire young people to revolt against the dangers of toxic chemicals in their environment and food supply, especially those linked to the development of breast cancer. Its aim is to focus on prevention as a means to maintain long-term health and well-being. Non-Toxic Revolution also provides alternative choices so that young people everywhere can make smart changes.[5][6]

In 2008, KAB released their “i love boobies!” shame-free breast awareness message. This message was designed to take a positive approach to breast cancer dialogue. It particularly resonates with young people and encourages them to be open and active about breast cancer prevention.

i love boobies! is focused on sparking dialogue among young people about breast cancer and breast health. Many different kinds of i love boobies! merchandise has been made to further this cause, and revenues from this merchandise fund KAB programs and campaigns, broaden its reach and in the past, provide grant money supporting important studies.[7]

The "i love boobies!" bracelets were created by the Keep A Breast Foundation in 2004. The Foundation created and sold a series of one-inch wide silicone rubber bracelets, emblazoned with the slogan "i ♥ boobies! (Keep A Breast)" to raise money and create a conversation about breast cancer among young people. The positive and upbeat awareness-raising campaign was designed to make young people feel comfortable talking about a subject that is otherwise fearful and taboo.[8]

As the bracelets became a fashion craze among teenagers, many school districts began to ban the wearing of these bracelets as the slogan conflicted with school dress codes that prohibit the wearing of any item that includes sexually suggestive language or pictures.[9][10][11]

A dispute over such a ban reached the U.S. Court of Appeals for the Third Circuit. A panel of three of its judges heard the case, and it was then taken up to be re-heard by all 14 judges en banc.[12][13] The court ruled 9-5 that the school's ban on the bracelets violated the students' right to free speech because the bracelets were not plainly offensive or disruptive and were speech conducted to raise awareness of a social issue.[14][15] The U.S. Supreme Court later declined to take up the case.[13]

The DIY Action campaign was created for people that wish to start their own fundraiser benefiting The Keep A Breast Foundation. KAB provides educational materials and awareness merchandise, and the events range anywhere from skateboarding and music events, to cook offs and birthday parties.[16]

This campaign was created to share the message of breast self-checks with friends and followers via social media platforms. It is meant to encourage people to download the KAB Check Yourself! App, since this has become such an effective way to reach teens and young adults. This app is free to download to phones and devices. It shows and explains how to do a self-check and lets users set a monthly reminder for future checks.[17][18]

Fit 4 Prevention is a national movement to raise awareness about breast cancer prevention through fitness and wellness. The goal of F4P is to inspire people to reduce their risk of cancers by adopting a healthier, more active lifestyle. KAB works with studios, gyms and individuals around the country to raise funds and increase awareness for The Keep A Breast Foundation and their mission.[19]

Imagine If... was a support program intended for young people to share their feelings concerning what the world would be like if there were no cancer. It was part of the Keep A Breast Traveling Education Booth and traveled on music tours, festivals and events around the world. Participants wrote down their response on a small whiteboard, took photos with their Imagine If... response and then shared the photos on the internet and social media.[20]

This is My Story is a campaign that gave people a chance to share the impact breast cancer had on their lives through writing or video. Videos and written testimonies were shared on KAB's YouTube Channel, as well as their website and social media platforms.[21]