List of countries by smartphone penetration

This is a list of countries by smartphone penetration in 2019. These numbers are based on the top countries by percentage of population owning a smartphone (so smaller countries are absent) and come from Newzoo's Global Mobile Market Report (the numbers were last updated in September 2019).[1]

2019 rankings

Newzoo's 2019 Global Mobile Market Report shows countries/markets sorted by smartphone penetration (percentage of population actively using a smartphone). These numbers come from Newzoo's Global Mobile Market Report 2019 - Light Version.[1]

Rank Country/Region Total population Smartphone penetration Smartphone users
1  United Kingdom 67.0m 82.9% 55.5m
2  Germany 82.4m 79.9% 65.9m
3  United States 329.1m 79.1% 260.2m
4  France 65.5m 77.5% 50.7m
5  Spain 46.4m 74.3% 34.5m
6  South Korea 51.3m 70.4% 36.1m
7  Russia 143.9m 66.3% 95.4m
8  Italy 59.2m 60.8% 36.0m
9  China 1,420.1m 59.9% 851.2m
10  Japan 126.9m 57.2% 72.6m
11  Iran 82.8m 54.8% 45.4m
12  Turkey 83.0m 54.0% 44.8m
13  Mexico 132.3m 49.5% 65.6m
14  Brazil 212.4m 45.6% 96.9m
15  Vietnam 97.4m 44.9% 43.7m
16  Philippines 108.1m 33.6% 36.3m
17  Indonesia 269.5m 31.1% 83.9m
18  India 1,368.7m 36.7% 502.2m
19  Bangladesh 168.1m 18.5% 31.0m
20  Pakistan 204.6m 15.9% 32.5m

2018 rankings

Newzoo's 2018 Global Mobile Market Report shows countries/markets sorted by smartphone penetration (percentage of population). These numbers come from Newzoo's Global Mobile Market Report 2018.[2] By total number of smartphone users, "China by far has the most, boasting 783 million users. India took the #2 spot with 375 million users (less than half of China’s number). However, that gap will decrease by 2021, when we expect India to have 601 million smartphone users. The U.S. came in at #3, accounting for 252 million of the world’s smartphones."

Rank Country/Region Total population Smartphone penetration Smartphone users
1  United Kingdom 66,574,000 83% 54,713,000
2  Netherlands 17,084,000 79.3% 13,547,000
3  Sweden 9,983,000 78.8% 7,864,000
4  Germany 82,293,000 78.8% 64,830,000
5  United States 326,767,000 77.0% 251,688,000
6  Belgium 11,499,000 76.6% 8,813,000
7  France 65,233,000 76.0% 32,598,000
8  Spain 46,397,000 72.5% 33,631,000
9  Canada 36,954,000 72.1% 26,635,000
10  Australia 24,772,000 68.6% 16,999,000
11  South Korea 51,164,000 68.0% 34,562,000
12  Kazakhstan 18,404,000 64.9% 11,938,000
13  Poland 38,105,000 64.0% 24,371,000
14  Russia 143,965,000 63.8% 91,865,000
15  Taiwan 23,694,000 60.0% 14,223,000
16  Italy 59,291,000 58.0% 34,394,000
17  Malaysia 32,042,000 57.5% 18,437,000
18  Japan 127,185,000 55.3% 70,327,000
19  China 1,415,046,000 55.3% 782,848,000
20  Romania 19,581,000 53.8% 10,538,000
21  Ukraine 44,009,000 48.3% 21,276,000
22  Argentina 44,689,000 46.9% 20,979,000
23  Saudi Arabia 33,554,000 46.0% 15,449,000
24  Mexico 130,759,000 45.6% 59,597,000
25  Philippines 106,512,000 44.9% 47,858,000
26  Chile 18,197,000 44.2% 8,049,000
27  Thailand 69,183,000 43.7% 30,217,000
28  Brazil 210,868,000 41.3% 87,172,000
29  Venezuela 32,381,000 40.8% 13,224,000
30  Colombia 49,465,000 39.8% 19,669,000
31  Morocco 36,192,000 37.9% 13,707,000
32  Turkey 81,917,000 37.9% 31,060,000
33  Vietnam 96,491,000 37.7% 36,378,000
34  South Africa 57,398,000 35.5% 20,371,000
35  Iran, Republic of 82,012,000 64.6% 53,200,000
36  Peru 32,552,000 32.1% 10,462,000
37  Uzbekistan 32,365,000 31.3% 10,142,000
38  Algeria 42,008,000 29.1% 12,204,000
39  Egypt 99,376,000 28.0% 27,852,000
40  India 1,354,052,000 27.7% 374,893,000
41  Indonesia 266,795,000 27.4% 73,155,000
42  Ghana 29,464,000 24.0% 7,060,000
43  Myanmar 53,856,000 21.8% 11,722,000
44  Kenya 50,951,000 20.9% 10,668,000
45  Sudan 41,512,000 19.7% 8,176,000
46  Bangladesh 166,368,000 16.1% 26,827,000
47  Uganda 44,271,000 15.6% 6,922,000
48  Pakistan 200,814,000 13.8% 27,730,000
49  Nigeria 195,875,000 13.0% 25,552,000
50  Ethiopia 107,535,000 11.2% 12,014,000

2017 rankings

Newzoo's 2017 Global Mobile Market Report shows shows countries/markets sorted by smartphone penetration (percentage of population). These numbers come from Newzoo's Global Mobile Market Report 2017[3]

Rank Country/Region Total Population Smartphone Penetration Smartphone Users
1  United Arab Emirates 9,398,000 80.6% 7,573,000
2  Sweden 9,921,000 72.2% 7,167,000
3   Switzerland 8,454,000 71.7% 6,061,000
4  South Korea 50,705,000 71.5% 36,262,000
5  Taiwan 23,564,000 70.4% 16,596,000
6  Canada 36,626,000 69.8% 25,556,000
7  United States 326,474,000 69.3% 226,289,000
8  Netherlands 17,033,000 68.8% 11,720,000
9  Germany 80,636,000 68.8% 55,492,000
10  United Kingdom 65,511,000 68.6% 44,953,000
11  Australia 24,642,000 67.7% 16,671,000
12  Belgium 11,444,000 67.3% 7,706,000
13  Spain 46,070,000 66.8% 30,771,000
14  Azerbaijan 9,974,000 66.4% 6,619,000
15  Italy 59,798,000 65.8% 39,323,000
16  France 64,939,000 65.3% 42,399,000
17  Saudi Arabia 32,743,000 65.2% 21,337,000
18  Portugal 10,265,000 65.0% 6,672,000
19  Czech Republic 10,555,000 64.8% 6,835,000
20  Malaysia 31,164,000 64.1% 19,967,000
21  Poland 38,564,000 63.4% 24,431,000
22  Greece 10,893,000 59.5% 6,484,000
23  Chile 18,313,000 56.0% 10,254,000
24  Romania 19,238,000 56.0% 10,772,000
25  Russia 143,375,000 54.7% 78,364,000
26  China 1,388,233,000 51.7% 717,310,000
27  Japan 126,045,000 50.1% 63,089,000
28  Turkey 80,418,000 49.8% 40,010,000
29  Argentina 44,272,000 48.2% 21,329,000
30  Mexico 130,223,000 40.7% 52,993,000
31  Thailand 68,298,000 40.5% 27,628,000
32  Kazakhstan 18,064,000 39.2% 7,078,000
33  Brazil 211,243,000 37.7% 79,578,000
34  Iran 80,946,000 37.1% 30,000,000
35  Venezuela 31,926,000 36.2% 11,559,000
36  South Africa 55,436,000 36.2% 20,089,000
37  Peru 32,166,000 36.0% 11,585,000
38  Colombia 49,068,000 35.4% 17,361,000
39  Morocco 35,241,000 33.4% 11,755,000
40  Algeria 41,064,000 32.4% 13,293,000
41  Egypt 95,215,000 30.4% 28,958,000
42  Vietnam 95,415,000 26.4% 25,162,000
43  Ukraine 44,405,000 23.5% 10,448,000
44  Philippines 103,797,000 23.3% 24,173,000
45  India 1,342,513,000 22.3% 300,124,000
46  Indonesia 263,510,000 20.7% 54,494,000
47  Iraq 38,654,000 19.9% 7,709,000
48  Nigeria 191,836,000 14.8% 28,381,000
49  Pakistan 200,814,000 6.7% 13,505,343
50  Bangladesh 164,828,000 5.2% 8,578,000

2016 rankings

The following list of countries by smartphone penetration was measured by the Pew Research Center survey conducted in 40 nations among 45,435 respondents from March 25 to May 27, 2015.[4]

RankCountry% of adults
owning a smartphone
Relative size
1 South Korea88 88
 
2 Australia77 77
 
3 Israel74 74
 
4 United States72 72
 
5 Spain71 71
 
6  New Zealand 70 71
 
7 United Kingdom68 68
 
8 Canada67 67
 
9 Chile65 65
 
10 Malaysia65 65
 
11 Germany60 60
 
12 Italy60 60
 
13 Turkey59 59
 
14 China59 59
 
15 Palestine57 57
 
16 Lebanon52 52
 
17 Jordan51 51
 
18 France49 49
 
19 Argentina48 48
 
20 India45 45
 
21 Russia45 45
 
22 Brazil41 41
 
23 Poland41 41
 
24 Japan39 39
 
25 South Africa37 37
 
26 Vietnam35 35
 
27 Mexico35 35
 
28 Nigeria28 28
 
29 Ukraine27 27
 
30 Kenya26 26
 
31 Peru25 25
 
32 Philippines22 22
 
33 Ghana21 21
 
34 Indonesia21 21
 
38 Pakistan19 19
 
35 Senegal19 19
 
36 Fiji17 17
 
37 Burkina Faso14 14
 
39 Tanzania11 11
 
40 Ethiopia4 4
 
41 Uganda4 4
 

A different research performed by eMarketer indicates that the smartphone penetration in Denmark is 81%. [5]

2015 rankings

The following list of countries by smartphone penetration was measured by the Pew Research Center survey conducted in 40 nations among 45,435 respondents from March 25 to May 27, 2015.[4]

RankCountry% of adults
owning a smartphone
Relative size
1 South Korea88 88
 
2 Australia77 77
 
3 Israel74 74
 
4 United States72 72
 
5 Spain71 71
 
6  New Zealand 70 71
 
7 United Kingdom68 68
 
8 Canada67 67
 
9 Chile65 65
 
10 Malaysia65 65
 
11 Germany60 60
 
12 Italy60 60
 
13 Turkey59 59
 
14 China58 58
 
15 Palestine57 57
 
16 Lebanon52 52
 
17 Jordan51 51
 
18 France49 49
 
19 Argentina48 48
 
20 Venezuela45 45
 
21 Russia45 45
 
22 Brazil41 41
 
23 Poland41 41
 
24 Japan39 39
 
25 South Africa37 37
 
26 Vietnam35 35
 
27 Mexico35 35
 
28 Nigeria28 28
 
29 Ukraine27 27
 
30 Kenya26 26
 
31 Peru25 25
 
32 Philippines22 22
 
33 Ghana21 21
 
34 Indonesia21 21
 
35 Senegal19 19
 
36 India17 17
 
37 Burkina Faso14 14
 
38 Pakistan14 14
 
39 Tanzania11 11
 
40 Ethiopia4 4
 
41 Uganda4 4
 

A different research performed by eMarketer indicates that the smartphone penetration in Denmark is 81%. [5]

2013 rankings

The following list of countries by smartphone penetration was measured by Google's Our Mobile Planet in 2013.[6][7]

RankCountry/TerritoryPenetration
1 United Arab Emirates73.8%
2 South Korea73.0%
3 Saudi Arabia72.8%
4 Singapore71.7%
5 Norway67.5%
6 Australia64.6%
7 Sweden62.9%
8 Hong Kong62.8%
9 United Kingdom62.2%
10 Denmark59.0%
11 Ireland57.0%
12 Israel56.6%
13 Canada56.4%
14 United States56.4%
15 Spain55.4%
16  Switzerland54.0%
17 New Zealand53.6%
18 Netherlands52.0%
19 Taiwan50.8%
20 Austria48.0%
21 China46.9%
22 Slovakia45.9%
23 Finland45.5%
24 France42.3%
25 Czech Republic41.6%
26 Italy41.3%
27 Germany39.8%
28 South Africa39.8%
29 Philippines38.7%
30 Mexico36.8%
31 Russia36.2%
32 Poland35.0%
33 Malaysia34.5%
34 Hungary34.4%
35 Belgium33.5%
36 Greece32.5%
37 Portugal32.1%
38 Thailand31.0%
39 Argentina30.7%
40 Turkey29.6%
41 Romania27.9%
42 Brazil26.3%
43 Japan24.7%
44 Vietnam19.7%
45 Indonesia14.0%
46 Ukraine14.4%
47 India12.8%

See also

References

  1. "Newzoo Global Mobile Market Report 2019 - Light Version". Retrieved 26 June 2020.
  2. "Newzoo Global Mobile Market Report 2018 - Light Version". Retrieved 26 June 2020.
  3. "Newzoo Global Mobile Market Report 2017 - Light Version". Retrieved 26 June 2020.
  4. Poushter, Jacob. "Smartphone Ownership and Internet Usage Continues to Climb in Emerging Economies | Pew Research Center". Pewglobal.org. Retrieved 2016-02-23.
  5. "Denmark's Smartphone Market Nears Saturation". eMarketer. Retrieved 2015-06-18.
  6. "Think with Google". Think with Google. Retrieved 2016-03-20.
  7. By Zoe Fox2013-08-27 14:52:34 UTC (2013-08-27). "The 15 Countries With the Highest Smartphone Pentration". Mashable.com. Retrieved 2016-03-20.
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