List of countries by smartphone penetration
This is a list of countries by smartphone penetration in 2019. These numbers are based on the top countries by percentage of population owning a smartphone (so smaller countries are absent) and come from Newzoo's Global Mobile Market Report (the numbers were last updated in September 2019).[1]
2019 rankings
Newzoo's 2019 Global Mobile Market Report shows countries/markets sorted by smartphone penetration (percentage of population actively using a smartphone). These numbers come from Newzoo's Global Mobile Market Report 2019 - Light Version.[1]
Rank | Country/Region | Total population | Smartphone penetration | Smartphone users |
---|---|---|---|---|
1 | United Kingdom | 67.0m | 82.9% | 55.5m |
2 | Germany | 82.4m | 79.9% | 65.9m |
3 | United States | 329.1m | 79.1% | 260.2m |
4 | France | 65.5m | 77.5% | 50.7m |
5 | Spain | 46.4m | 74.3% | 34.5m |
6 | South Korea | 51.3m | 70.4% | 36.1m |
7 | Russia | 143.9m | 66.3% | 95.4m |
8 | Italy | 59.2m | 60.8% | 36.0m |
9 | China | 1,420.1m | 59.9% | 851.2m |
10 | Japan | 126.9m | 57.2% | 72.6m |
11 | Iran | 82.8m | 54.8% | 45.4m |
12 | Turkey | 83.0m | 54.0% | 44.8m |
13 | Mexico | 132.3m | 49.5% | 65.6m |
14 | Brazil | 212.4m | 45.6% | 96.9m |
15 | Vietnam | 97.4m | 44.9% | 43.7m |
16 | Philippines | 108.1m | 33.6% | 36.3m |
17 | Indonesia | 269.5m | 31.1% | 83.9m |
18 | India | 1,368.7m | 36.7% | 502.2m |
19 | Bangladesh | 168.1m | 18.5% | 31.0m |
20 | Pakistan | 204.6m | 15.9% | 32.5m |
2018 rankings
Newzoo's 2018 Global Mobile Market Report shows countries/markets sorted by smartphone penetration (percentage of population). These numbers come from Newzoo's Global Mobile Market Report 2018.[2] By total number of smartphone users, "China by far has the most, boasting 783 million users. India took the #2 spot with 375 million users (less than half of China’s number). However, that gap will decrease by 2021, when we expect India to have 601 million smartphone users. The U.S. came in at #3, accounting for 252 million of the world’s smartphones."
Rank | Country/Region | Total population | Smartphone penetration | Smartphone users |
---|---|---|---|---|
1 | United Kingdom | 66,574,000 | 83% | 54,713,000 |
2 | Netherlands | 17,084,000 | 79.3% | 13,547,000 |
3 | Sweden | 9,983,000 | 78.8% | 7,864,000 |
4 | Germany | 82,293,000 | 78.8% | 64,830,000 |
5 | United States | 326,767,000 | 77.0% | 251,688,000 |
6 | Belgium | 11,499,000 | 76.6% | 8,813,000 |
7 | France | 65,233,000 | 76.0% | 32,598,000 |
8 | Spain | 46,397,000 | 72.5% | 33,631,000 |
9 | Canada | 36,954,000 | 72.1% | 26,635,000 |
10 | Australia | 24,772,000 | 68.6% | 16,999,000 |
11 | South Korea | 51,164,000 | 68.0% | 34,562,000 |
12 | Kazakhstan | 18,404,000 | 64.9% | 11,938,000 |
13 | Poland | 38,105,000 | 64.0% | 24,371,000 |
14 | Russia | 143,965,000 | 63.8% | 91,865,000 |
15 | Taiwan | 23,694,000 | 60.0% | 14,223,000 |
16 | Italy | 59,291,000 | 58.0% | 34,394,000 |
17 | Malaysia | 32,042,000 | 57.5% | 18,437,000 |
18 | Japan | 127,185,000 | 55.3% | 70,327,000 |
19 | China | 1,415,046,000 | 55.3% | 782,848,000 |
20 | Romania | 19,581,000 | 53.8% | 10,538,000 |
21 | Ukraine | 44,009,000 | 48.3% | 21,276,000 |
22 | Argentina | 44,689,000 | 46.9% | 20,979,000 |
23 | Saudi Arabia | 33,554,000 | 46.0% | 15,449,000 |
24 | Mexico | 130,759,000 | 45.6% | 59,597,000 |
25 | Philippines | 106,512,000 | 44.9% | 47,858,000 |
26 | Chile | 18,197,000 | 44.2% | 8,049,000 |
27 | Thailand | 69,183,000 | 43.7% | 30,217,000 |
28 | Brazil | 210,868,000 | 41.3% | 87,172,000 |
29 | Venezuela | 32,381,000 | 40.8% | 13,224,000 |
30 | Colombia | 49,465,000 | 39.8% | 19,669,000 |
31 | Morocco | 36,192,000 | 37.9% | 13,707,000 |
32 | Turkey | 81,917,000 | 37.9% | 31,060,000 |
33 | Vietnam | 96,491,000 | 37.7% | 36,378,000 |
34 | South Africa | 57,398,000 | 35.5% | 20,371,000 |
35 | Iran, Republic of | 82,012,000 | 64.6% | 53,200,000 |
36 | Peru | 32,552,000 | 32.1% | 10,462,000 |
37 | Uzbekistan | 32,365,000 | 31.3% | 10,142,000 |
38 | Algeria | 42,008,000 | 29.1% | 12,204,000 |
39 | Egypt | 99,376,000 | 28.0% | 27,852,000 |
40 | India | 1,354,052,000 | 27.7% | 374,893,000 |
41 | Indonesia | 266,795,000 | 27.4% | 73,155,000 |
42 | Ghana | 29,464,000 | 24.0% | 7,060,000 |
43 | Myanmar | 53,856,000 | 21.8% | 11,722,000 |
44 | Kenya | 50,951,000 | 20.9% | 10,668,000 |
45 | Sudan | 41,512,000 | 19.7% | 8,176,000 |
46 | Bangladesh | 166,368,000 | 16.1% | 26,827,000 |
47 | Uganda | 44,271,000 | 15.6% | 6,922,000 |
48 | Pakistan | 200,814,000 | 13.8% | 27,730,000 |
49 | Nigeria | 195,875,000 | 13.0% | 25,552,000 |
50 | Ethiopia | 107,535,000 | 11.2% | 12,014,000 |
2017 rankings
Newzoo's 2017 Global Mobile Market Report shows shows countries/markets sorted by smartphone penetration (percentage of population). These numbers come from Newzoo's Global Mobile Market Report 2017[3]
Rank | Country/Region | Total Population | Smartphone Penetration | Smartphone Users |
---|---|---|---|---|
1 | United Arab Emirates | 9,398,000 | 80.6% | 7,573,000 |
2 | Sweden | 9,921,000 | 72.2% | 7,167,000 |
3 | Switzerland | 8,454,000 | 71.7% | 6,061,000 |
4 | South Korea | 50,705,000 | 71.5% | 36,262,000 |
5 | Taiwan | 23,564,000 | 70.4% | 16,596,000 |
6 | Canada | 36,626,000 | 69.8% | 25,556,000 |
7 | United States | 326,474,000 | 69.3% | 226,289,000 |
8 | Netherlands | 17,033,000 | 68.8% | 11,720,000 |
9 | Germany | 80,636,000 | 68.8% | 55,492,000 |
10 | United Kingdom | 65,511,000 | 68.6% | 44,953,000 |
11 | Australia | 24,642,000 | 67.7% | 16,671,000 |
12 | Belgium | 11,444,000 | 67.3% | 7,706,000 |
13 | Spain | 46,070,000 | 66.8% | 30,771,000 |
14 | Azerbaijan | 9,974,000 | 66.4% | 6,619,000 |
15 | Italy | 59,798,000 | 65.8% | 39,323,000 |
16 | France | 64,939,000 | 65.3% | 42,399,000 |
17 | Saudi Arabia | 32,743,000 | 65.2% | 21,337,000 |
18 | Portugal | 10,265,000 | 65.0% | 6,672,000 |
19 | Czech Republic | 10,555,000 | 64.8% | 6,835,000 |
20 | Malaysia | 31,164,000 | 64.1% | 19,967,000 |
21 | Poland | 38,564,000 | 63.4% | 24,431,000 |
22 | Greece | 10,893,000 | 59.5% | 6,484,000 |
23 | Chile | 18,313,000 | 56.0% | 10,254,000 |
24 | Romania | 19,238,000 | 56.0% | 10,772,000 |
25 | Russia | 143,375,000 | 54.7% | 78,364,000 |
26 | China | 1,388,233,000 | 51.7% | 717,310,000 |
27 | Japan | 126,045,000 | 50.1% | 63,089,000 |
28 | Turkey | 80,418,000 | 49.8% | 40,010,000 |
29 | Argentina | 44,272,000 | 48.2% | 21,329,000 |
30 | Mexico | 130,223,000 | 40.7% | 52,993,000 |
31 | Thailand | 68,298,000 | 40.5% | 27,628,000 |
32 | Kazakhstan | 18,064,000 | 39.2% | 7,078,000 |
33 | Brazil | 211,243,000 | 37.7% | 79,578,000 |
34 | Iran | 80,946,000 | 37.1% | 30,000,000 |
35 | Venezuela | 31,926,000 | 36.2% | 11,559,000 |
36 | South Africa | 55,436,000 | 36.2% | 20,089,000 |
37 | Peru | 32,166,000 | 36.0% | 11,585,000 |
38 | Colombia | 49,068,000 | 35.4% | 17,361,000 |
39 | Morocco | 35,241,000 | 33.4% | 11,755,000 |
40 | Algeria | 41,064,000 | 32.4% | 13,293,000 |
41 | Egypt | 95,215,000 | 30.4% | 28,958,000 |
42 | Vietnam | 95,415,000 | 26.4% | 25,162,000 |
43 | Ukraine | 44,405,000 | 23.5% | 10,448,000 |
44 | Philippines | 103,797,000 | 23.3% | 24,173,000 |
45 | India | 1,342,513,000 | 22.3% | 300,124,000 |
46 | Indonesia | 263,510,000 | 20.7% | 54,494,000 |
47 | Iraq | 38,654,000 | 19.9% | 7,709,000 |
48 | Nigeria | 191,836,000 | 14.8% | 28,381,000 |
49 | Pakistan | 200,814,000 | 6.7% | 13,505,343 |
50 | Bangladesh | 164,828,000 | 5.2% | 8,578,000 |
2016 rankings
The following list of countries by smartphone penetration was measured by the Pew Research Center survey conducted in 40 nations among 45,435 respondents from March 25 to May 27, 2015.[4]
Rank | Country | % of adults owning a smartphone | Relative size |
---|---|---|---|
1 | South Korea | 88 | |
2 | Australia | 77 | |
3 | Israel | 74 | |
4 | United States | 72 | |
5 | Spain | 71 | |
6 | New Zealand | 70 | |
7 | United Kingdom | 68 | |
8 | Canada | 67 | |
9 | Chile | 65 | |
10 | Malaysia | 65 | |
11 | Germany | 60 | |
12 | Italy | 60 | |
13 | Turkey | 59 | |
14 | China | 59 | |
15 | Palestine | 57 | |
16 | Lebanon | 52 | |
17 | Jordan | 51 | |
18 | France | 49 | |
19 | Argentina | 48 | |
20 | India | 45 | |
21 | Russia | 45 | |
22 | Brazil | 41 | |
23 | Poland | 41 | |
24 | Japan | 39 | |
25 | South Africa | 37 | |
26 | Vietnam | 35 | |
27 | Mexico | 35 | |
28 | Nigeria | 28 | |
29 | Ukraine | 27 | |
30 | Kenya | 26 | |
31 | Peru | 25 | |
32 | Philippines | 22 | |
33 | Ghana | 21 | |
34 | Indonesia | 21 | |
38 | Pakistan | 19 | |
35 | Senegal | 19 | |
36 | Fiji | 17 | |
37 | Burkina Faso | 14 | |
39 | Tanzania | 11 | |
40 | Ethiopia | 4 | |
41 | Uganda | 4 |
A different research performed by eMarketer indicates that the smartphone penetration in Denmark is 81%. [5]
2015 rankings
The following list of countries by smartphone penetration was measured by the Pew Research Center survey conducted in 40 nations among 45,435 respondents from March 25 to May 27, 2015.[4]
Rank | Country | % of adults owning a smartphone | Relative size |
---|---|---|---|
1 | South Korea | 88 | |
2 | Australia | 77 | |
3 | Israel | 74 | |
4 | United States | 72 | |
5 | Spain | 71 | |
6 | New Zealand | 70 | |
7 | United Kingdom | 68 | |
8 | Canada | 67 | |
9 | Chile | 65 | |
10 | Malaysia | 65 | |
11 | Germany | 60 | |
12 | Italy | 60 | |
13 | Turkey | 59 | |
14 | China | 58 | |
15 | Palestine | 57 | |
16 | Lebanon | 52 | |
17 | Jordan | 51 | |
18 | France | 49 | |
19 | Argentina | 48 | |
20 | Venezuela | 45 | |
21 | Russia | 45 | |
22 | Brazil | 41 | |
23 | Poland | 41 | |
24 | Japan | 39 | |
25 | South Africa | 37 | |
26 | Vietnam | 35 | |
27 | Mexico | 35 | |
28 | Nigeria | 28 | |
29 | Ukraine | 27 | |
30 | Kenya | 26 | |
31 | Peru | 25 | |
32 | Philippines | 22 | |
33 | Ghana | 21 | |
34 | Indonesia | 21 | |
35 | Senegal | 19 | |
36 | India | 17 | |
37 | Burkina Faso | 14 | |
38 | Pakistan | 14 | |
39 | Tanzania | 11 | |
40 | Ethiopia | 4 | |
41 | Uganda | 4 |
A different research performed by eMarketer indicates that the smartphone penetration in Denmark is 81%. [5]
2013 rankings
The following list of countries by smartphone penetration was measured by Google's Our Mobile Planet in 2013.[6][7]
Rank | Country/Territory | Penetration |
---|---|---|
1 | United Arab Emirates | 73.8% |
2 | South Korea | 73.0% |
3 | Saudi Arabia | 72.8% |
4 | Singapore | 71.7% |
5 | Norway | 67.5% |
6 | Australia | 64.6% |
7 | Sweden | 62.9% |
8 | Hong Kong | 62.8% |
9 | United Kingdom | 62.2% |
10 | Denmark | 59.0% |
11 | Ireland | 57.0% |
12 | Israel | 56.6% |
13 | Canada | 56.4% |
14 | United States | 56.4% |
15 | Spain | 55.4% |
16 | Switzerland | 54.0% |
17 | New Zealand | 53.6% |
18 | Netherlands | 52.0% |
19 | Taiwan | 50.8% |
20 | Austria | 48.0% |
21 | China | 46.9% |
22 | Slovakia | 45.9% |
23 | Finland | 45.5% |
24 | France | 42.3% |
25 | Czech Republic | 41.6% |
26 | Italy | 41.3% |
27 | Germany | 39.8% |
28 | South Africa | 39.8% |
29 | Philippines | 38.7% |
30 | Mexico | 36.8% |
31 | Russia | 36.2% |
32 | Poland | 35.0% |
33 | Malaysia | 34.5% |
34 | Hungary | 34.4% |
35 | Belgium | 33.5% |
36 | Greece | 32.5% |
37 | Portugal | 32.1% |
38 | Thailand | 31.0% |
39 | Argentina | 30.7% |
40 | Turkey | 29.6% |
41 | Romania | 27.9% |
42 | Brazil | 26.3% |
43 | Japan | 24.7% |
44 | Vietnam | 19.7% |
45 | Indonesia | 14.0% |
46 | Ukraine | 14.4% |
47 | India | 12.8% |
See also
References
- "Newzoo Global Mobile Market Report 2019 - Light Version". Retrieved 26 June 2020.
- "Newzoo Global Mobile Market Report 2018 - Light Version". Retrieved 26 June 2020.
- "Newzoo Global Mobile Market Report 2017 - Light Version". Retrieved 26 June 2020.
- Poushter, Jacob. "Smartphone Ownership and Internet Usage Continues to Climb in Emerging Economies | Pew Research Center". Pewglobal.org. Retrieved 2016-02-23.
- "Denmark's Smartphone Market Nears Saturation". eMarketer. Retrieved 2015-06-18.
- "Think with Google". Think with Google. Retrieved 2016-03-20.
- By Zoe Fox2013-08-27 14:52:34 UTC (2013-08-27). "The 15 Countries With the Highest Smartphone Pentration". Mashable.com. Retrieved 2016-03-20.