List of most-liked Instagram posts

This list contains the top 20 posts with the most likes on the photo and video-sharing social networking service Instagram. The most-liked post on Instagram is a photo of an egg, which has been liked by close to 55 million different accounts as of January 2021.[1] The post is also the most-liked internet post of all time of any website.[2][3] The like function has been removed in certain countries such as Canada and Australia in a trial to reduce the negative effects of "competition" on the platform.[4]

Current record
Main article: Instagram egg

On January 4, 2019, the account @world_record_egg posted a photo of an egg with the specific purpose of surpassing the then most-liked Instagram post, a picture of Kylie Jenner's daughter with 18.6 million likes.[5] The photo of the egg was originally taken by Serghei Platanov, who then posted it to Shutterstock on June 23, 2015, with the title "eggs isolated on white background."[6]

On January 14, 2019, the egg post became the most-liked post on Instagram, to which the egg's account owner wrote "This is madness. What a time to be alive."[7] In response to her record being surpassed, Jenner posted a video on Instagram of her cracking an egg open with the caption: "Take that little egg."[8][9] The egg's original photographer was surprised by his photo's popularity, writing, "Egg is just an egg."[6]

On February 3, 2019, the creator of the @world_record_egg account was revealed to be Chris Godfrey, an advertising creative, and his friends CJ Brown and Alissa Khan-Whelan.[10][11]

Top posts

The following table lists the top 20 most-liked posts on Instagram.

Three accounts have more than one of the most-liked posts in the top 20: Kylie Jenner has five, Cristiano Ronaldo has three, and Selena Gomez has two.

Rank Account name Owner Post description Post Likes
(millions)		 Date posted
(UTC)
1 @world_record_egg Chris Godfrey Photo of an egg 54.8 January 4, 2019
2 @xxxtentacion XXXTentacion Final post before his death 23.3 May 20, 2018
3 @cristiano Cristiano Ronaldo Post in remembrance of Diego Maradona 19.8 November 25, 2020
4 @chadwickboseman Chadwick Boseman Family's announcement of his death 19.1 August 28, 2020
5 @kyliejenner Kylie Jenner First photo of her daughter 18.5 February 6, 2018
6 @leomessi Lionel Messi Post in remembrance of Diego Maradona 16.4 November 25, 2020
7 @jenniferaniston Jennifer Aniston Photo with Friends co-stars 16.3 October 15, 2019
8 @kyliejenner Kylie Jenner Birthday post for ex-boyfriend Travis Scott 15.9 April 30, 2020
9 @arianagrande Ariana Grande Engagement announcement 15.6 December 20, 2020
10 @tentree tentree Planting trees in Indonesia for likes 15.5 April 22, 2019
11 @kingjames LeBron James Post in remembrance of Kobe Bryant 15.4 January 27, 2020
12 @kyliejenner Kylie Jenner Photo of her daughter in a bathtub 15.3 March 27, 2020
13 @kyliejenner Kylie Jenner Video with her daughter 14.5 October 1, 2020
14 @therock Dwayne Johnson Photo of his wedding 14.4 August 19, 2019
15 @selenagomez Selena Gomez Photo of herself in Italy 14.4 July 26, 2019
16 @selenagomez Selena Gomez Photos with friends 14.4 February 11, 2019
17 @kobebryant Kobe Bryant Final post before his death 14.3 January 25, 2020
18 @cristiano Cristiano Ronaldo Photo of his birthday 14.2 February 5, 2020
19 @kyliejenner Kylie Jenner Photos with Travis Scott 14.2 October 18, 2020
20 @cristiano Cristiano Ronaldo Video of him exercising 14.1 October 21, 2020
As of January 29, 2021

Historical most-liked posts

The following table lists the last eight posts that were once the most-liked post on Instagram, with the number of likes as they were when the top spot was reached.

Account name Owner Post description Post Likes
(millions)		 Days held Date posted
(UTC)
@world_record_egg Chris Godfrey Photo of an egg 18.6 756 January 4, 2019[1]
@kyliejenner Kylie Jenner First photo of her daughter 12.7 341 February 6, 2018[12]
@beyonce Beyoncé Pregnancy announcement 6.3 371 February 1, 2017[13]
@selenagomez Selena Gomez Coca-Cola advertisement 3.6 204 June 25, 2016[14]
@justinbieber Justin Bieber Kiss with Selena Gomez 3.5 69 March 19, 2016[15]
@kendalljenner Kendall Jenner Heart-shaped hairdo 2.5 313 May 25, 2015[16]
@kimkardashian Kim Kardashian Wedding kiss with Kanye West 1.9 393 May 27, 2014[17]
@justinbieber Justin Bieber Hug with Selena Gomez 1.5 145 January 4, 2014[17]
As of December 22, 2020

See also

References
  1. Tasimone, Ashley (January 14, 2019). "An Egg Dethrones Kylie Jenner & Travis Scott's Baby for Most Liked Instagram Photo Ever". Billboard. Archived from the original on April 10, 2019. Retrieved January 14, 2019.
  2. News Desk (May 13, 2019). "'Egg' becomes most-liked Instagram post". Globalvillagespace.com. Archived from the original on March 31, 2019. Retrieved May 13, 2019.
  3. Thorne, Dan (January 14, 2019). "Egg photo breaks Kylie Jenner's record for most liked image on Instagram". Guinness World Records. Archived from the original on January 28, 2019. Retrieved January 15, 2019.
  4. Rigby, Brittney (July 17, 2019). "Instagram removes likes for Australian users in second global test". Mumbrella. Archived from the original on October 17, 2019. Retrieved September 19, 2019.
  5. Earnest, Malik (January 11, 2019). "An egg plans to dethrone Kylie Jenner as most liked Instagram post". Fox 5 San Diego. Archived from the original on February 3, 2019. Retrieved January 13, 2019.
  6. Shamsian, Jacob (January 16, 2018). "The guy who took a photo of an egg that broke Instagram's world record is shocked it became a meme: 'Egg is just an egg'". Insider. Archived from the original on January 19, 2019. Retrieved January 17, 2019.
  7. Monika Barton (January 14, 2019). "'This is madness' - Picture of an egg beats Kylie Jenner for most liked Instagram post ever". Newshub. Archived from the original on January 14, 2019. Retrieved January 14, 2019.
  8. Michelle Broder Van Dyke (January 13, 2019). "A Picture Of An Egg Beat Kylie Jenner For The Most Liked Instagram Of All Time". Buzzfeed News. Archived from the original on February 7, 2019. Retrieved January 14, 2019.
  9. De, Elizabeth (January 13, 2019). "This Instagram Account Is Trying to Break Kylie Jenner's Most-Liked Photo Record". Teen Vogue. Archived from the original on January 14, 2019. Retrieved January 14, 2019.
  10. Bromwich, Jonah Engel; Maheshwari, Sapna (February 3, 2019). "Meet the Creator of the Egg That Broke Instagram". The New York Times. Archived from the original on February 6, 2019. Retrieved February 4, 2019.
  11. Delahunty, Stephen (February 4, 2020). "World Record Egg team launches agency backed by Blurred and Tin Man". PRWeek. Archived from the original on March 28, 2020. Retrieved February 9, 2020.
  12. Maher, Natalie (February 7, 2018). "Kylie Jenner's Stormi Photo Tops Beyonce's Pregnancy Reveal as Most-Liked Instagram Post Ever". Billboard. Archived from the original on June 18, 2018. Retrieved January 12, 2019.
  13. Unterberger, Andrew (February 1, 2017). "Beyonce Pregnancy Photo Breaks Selena Gomez Record for Most-Liked Instagram Pic". Billboard. Archived from the original on July 31, 2018. Retrieved January 12, 2019.
  14. Craddock, Lauren (July 12, 2016). "Selena Gomez Tops Justin Bieber for Most-Liked Instagram Photo Ever". Billboard. Archived from the original on August 13, 2018. Retrieved January 12, 2019.
  15. Stutz, Colin (May 4, 2016). "Justin Bieber & Selena Gomez Throwback Pic Is Now Instagram's Most-Liked". Billboard. Archived from the original on December 22, 2018. Retrieved January 12, 2019.
  16. Stutz, Colin (June 26, 2015). "Kendall Jenner Breaks Kanye West & Kim Kardashian's Instagram Record". Billboard. Archived from the original on June 17, 2018. Retrieved January 12, 2019.
  17. Nessif, Bruna (May 29, 2014). "Kim Kardashian's Wedding Photo Breaks Instagram Record For Most Likes—Sorry, Justin Bieber!". E! News. Archived from the original on April 16, 2018. Retrieved January 12, 2019.
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