Loona

Loona (stylized as LOOΠΔ, Korean: 이달의 소녀; Hanja: 이달의 少女; RR: Idarui Sonyeo; lit. "Girl of the Month") is a South Korean girl group formed by Blockberry Creative. The group was introduced to the public through a pre-debut project which began in October 2016, where each of the twelve members were revealed in a periodic fashion by releasing a promotional single over the following eighteen months.[1] They debuted as a full ensemble with the extended play, [+ +] (2018), supported by the lead single "Favorite" and the title track "Hi High".

For other uses, see Loona (disambiguation).
Loona
Loona in February 2020
Top: Jinsoul, Kim Lip, Yves, HyunJin, Heejin, and Choerry.
Bottom: Vivi, Yeojin, Chuu, Gowon, and Olivia Hye.
Not pictured: Haseul.
Background information
OriginSeoul, South Korea
GenresK-pop
Years active2016 (2016)–present
LabelsBlockberry Creative
Associated acts
Websiteloonatheworld.com
Members
  • HeeJin
  • HyunJin
  • HaSeul
  • YeoJin
  • ViVi
  • Kim Lip
  • JinSoul
  • Choerry
  • Yves
  • Chuu
  • Go Won
  • Olivia Hye
Korean name
Hangul
Hanja
이달의 少女
Literal meaningGirl of the Month
Japanese name
Kanji今月の少女
Hiraganaこんげつのしょうじょ

Name

Loona's English name is derived from the Hangul letters ㅇㄷㅇㅅㄴ, each an initial consonant in the syllabic blocks that make 이달의 소녀 (Idarui Sonyeo). When rearranged to ㄴㅇㅇㄷㅅ, it resembles LOONA in the Latin alphabet.[2]

History

2016–2018: Pre-debut sub-units and Mix Nine
Loona 1/3 in March 2017

On October 2, 2016, Blockberry Creative announced through Naver that they would be debuting their first girl group through an 18-month long pre-debut project.[3] Between October 2016 and January 2017, four members (HeeJin, HyunJin, HaSeul, and YeoJin) were revealed; each member released a single album typically consisting of a solo track and another track performed with other revealed members, under the group's Korean name Idarui Sonyeo (Korean: 이달의 소녀; lit. Girl of the Month).[4] In March 2017, the group's first sub-unit, Loona 1/3, was introduced, consisting of previously revealed members HeeJin, HyunJin, HaSeul and a new member, ViVi.[5] Loona 1/3 released the extended play Love & Live and an accompanying single of the same name on March 13, 2017,[6] with a television promotion on SBS's Inkigayo,[7] On April 27, they released a repackaged edition of the extended play, titled Love & Evil, accompanied by the single "Sonatine".[8] Love & Live and its reissued edition reached number 10 and 24 respectively on South Korea's Gaon Album Chart.[9][10]

Loona Odd Eye Circle in November 2017

Between April 2017 and July 2017, members ViVi, Kim Lip, JinSoul, and Choerry released their single albums, continuing the same Girl of the Month pattern.[11] In September 2017, three members, HeeJin, HyunJin and HaSeul, auditioned for JTBC's reality show Mix Nine; HeeJin and HyunJin passed the audition stage making it onto the show,[12] where HyunJin placed Top 18 and HeeJin placed fourth in the finale.[13] The group's second sub-unit, Loona Odd Eye Circle, consisting of JinSoul, Kim Lip and Choerry, released the extended play Mix & Match and its single "Girl Front" on September 21, 2017, and began promotions on Mnet's M Countdown.[14] The English version of their song "Loonatic" was released on October 23.[15] On October 31, they released a repackaged edition of the extended play, titled Max & Match, with three new songs including the single "Sweet Crazy Love".[16] Mix & Match and the repackaged edition peaked at number 16 and 7 respectively on the Gaon Album Chart.[17][18]

Loona yyxy in September 2018

Between November 2017 and January 2018, they released the solo single albums for new members Yves, Chuu, and Go Won, continuing the monthly pattern along with the digital single "The Carol 2.0" sung by Yves, Vivi, and Choerry.[19] In March 2018, they released the solo single album for final member, Olivia Hye.[20] On May 30, 2018, the group's third sub-unit, Loona yyxy, made their debut with the extended play Beauty & the Beat. The single "love4eva" featuring Canadian musician Grimes was released the same day with an accompanying music video.[21] The extended play reached number 4 on the Gaon Album Chart.[22]

On August 7, 2018, Loona released a pre-debut digital single titled "favOriTe", the group's first song to feature all twelve members,[23] accompanied by a music video focusing on the group's choreography. The pre-debut single was later revealed to be the lead single of Loona's debut EP [+ +].[24]

2018–2019: Official debut with [+ +] and [X X]
Loona at their debut showcase in August 2018

On August 20, Loona officially debuted as a full assemble with the release of the extended-play [+ +] (read as plus plus).[25] The album included "Favorite" as the lead single while "Hi High" served as its title track.[26] It debuted at number 2 on South Korea's Gaon Album Chart, and was the second best-selling debut album by a girl group in 2018.[27] [+ +] was repackaged as [X X] (read as multiple multiple) on February 19, 2019, with six additional tracks, including a new single, "Butterfly".[28] On August 17, 2019, Loona made their first appearance in the United States, performing at KCON 2019 in Los Angeles. On December 13, 2019, Loona released a single called "365" as an appreciation song for their fans.[29]

2020–present: [#] and [12:00]

On January 7, 2020, Blockberry Creative announced that leader HaSeul would not participate in the promotion for Loona's next album due to mental health concerns. She was said to be diagnosed with “intermittent anxiety symptoms” and would be taking time to focus on her health.[30] On February 5, 2020, Loona released their second EP titled [#] (read as hash), along with the title track "So What".[31] Although HaSeul did not appear in the title track, her vocals are featured on three other songs on the album, including "365". The EP debuted at number 2 on the Gaon Album Chart.[32] On March 12, 2020, Loona won their first music show trophy with "So What" on Mnet's M Countdown.[33]

On October 19, Loona released their third EP titled [12:00] (read as midnight),[34] accompanied by its first single "Why Not?". HaSeul was again not involved in the album, out of her own decision to focus on the recovery of her health.[35] Loona's best selling album to date, [12:00] debuted at number 4 on the Gaon Album Chart,[36] and is their first album to enter the Billboard 200, debuting at number 112.[37] On November 18, Loona released the music video for "Star", another song on [12:00]. Peaking at number 40, "Star" is Loona's first entry on the Billboard Mainstream Top 40, making them the second K-pop girl group to enter the chart.[38].

Members

Adapted from their Naver profile:[39]

  • HeeJin (희진)
  • HyunJin (현진)
  • HaSeul (하슬) – leader[40]
  • YeoJin (여진)
  • ViVi (비비)
  • Kim Lip (김립)
  • JinSoul (진솔)
  • Choerry (최리)
  • Yves (이브)
  • Chuu (츄)
  • Go Won (고원)
  • Olivia Hye (올리비아 혜)

Timeline
  • Red (vertical) represents a single album, EP or reissue.

Sub-units
  • Loona 1/3 (이달의 소녀 1/3) – HaSeul (leader of sub-unit[41]), ViVi, HeeJin, HyunJin[42]
  • Loona Odd Eye Circle (이달의 소녀 오드아이써클) – Kim Lip (leader of sub-unit[43]), JinSoul, Choerry[44]
  • Loona yyxy (이달의 소녀 yyxy, youth youth by young) – Yves (leader of sub-unit[45]), Chuu, Go Won, Olivia Hye[46]

Discography
Main article: Loona discography
Extended plays

Tours

Headlining
  • Loonabirth – Debut Concert (++) in Seoul (August 19, 2018)[47]
  • Loonaverse – Comeback Concert (XX) in Seoul (February 16–17, 2019)

Awards and nominations
Award ceremony Year Category Nominee(s) Result Ref.
APAN Music Awards 2020 Global Female Group (Popularity Award) Loona Nominated
Asia Artist Awards 2019 Focus Award (Singer) Won
STARNEWS Popularity Award (Girl group) Won
Asia Model Awards 2020 Popularity Award Won [48][49]
Brand Customer Loyalty Awards 2020 Female Idol Rising Star Award Won [50][51]
BreakTudo Awards 2019 K-pop Female Group Nominated [52]
2020 Nominated
Genie Music Awards 2018 Genie Music Popularity Award Nominated [53]
The Female New Artist Nominated
The Top Artist Nominated
2019 Genie Music Popularity Award Nominated [54]
Global Popularity Award Nominated
The Female New Artist Nominated
The Top Artist Nominated
Golden Disc Awards 2019 Popularity Award Nominated
Rookie Artist Award Nominated
2020 Next Generation Award Won [55]
Korea First Brand Awards 2019 Female Rookie Idol Award Won [56]
2021 Hot Female Trend Nominated [57]
Melon Music Awards 2018 Best New Artist Award (Female) Nominated
Mnet Asian Music Awards 2018 Artist of the Year Nominated
Best New Female Artist Nominated
MTN Ad Festival Awards 2019 Commercial Star Rookie Won [58]
MTV Europe Music Awards 2018 Best Korean Act Won [59]
Seoul Music Awards 2019 Hallyu Special Award Nominated
New Artist Award Nominated
Popularity Award Nominated
2021 Fan PD Artist Award Nominated
Soribada Best K-Music Awards 2019 Performance Award Won
2020 New K-Wave Rising Artist Award Won [60]

References
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