Loren Gray

Loren Gray joined musical.ly (now known as TikTok)[1] in 2015. After gaining a large following on musical.ly in 6th grade, she began to get bullied at school.[5] She eventually moved to Los Angeles and grew her other social media platforms. As of July 2020, she has more than 50 million TikTok followers,[6] 21.1 million Instagram followers,[7] 3.86 million YouTube subscribers,[8] and over 1.4 million Twitter followers.[9] On her backup Instagram, she has over 4.7 million followers.[10] Loren is the sixth most-followed individual on TikTok and had been the most-followed TikTok individual from March 31, 2019 to March 25, 2020.

In 2017, she appeared in English pop singer HRVY’s music video for "Personal".[11]

In March 2018, Gray signed a record deal with Virgin Records before releasing her debut single "My Story" in August,[12][13] which she says is based on a friend who "kept falling in love with the wrong people".[14] In November 2018, she released her second single, "Kick You Out",[15][16] which was written and produced by her and Ido Zmishlany, and was described by Billboard as showing "the true highs and lows that come from being in love".[17] Her third single, "Queen", an empowering anthem produced by herself and Captain Cuts,[4] was released in December 2018.[18][4] The video for the song, released the following month, received more than 12 million views as of January 2020.[19]

Gray was featured on Lost Kings' single "Anti-Everything", released on January 11, 2019.[20][21][22] She cites Eminem[14] and Justin Bieber[23][24] among her favorite artists. On April 4, 2019, Loren Gray released two new singles – "Options"[25] and "Lie Like That",[25] She teamed up with Captain Cuts (Walk the Moon, Halsey, The Chainsmokers) to write and produce both tracks, bringing in collaborators Nija (Jason Derulo, Chris Brown) on "Options" and Australian artist Ivy Adara on "Lie Like That". On May 17, 2019, Loren Gray released a new single titled "Can't Do It" featuring American rapper Saweetie. It marks her first single as a lead artist to feature another artist.[26] After taking almost a year break from releasing songs, she released a new single titled "Cake" on May 13, 2020. According to Billboard, she is one of the top 10 music influencers on TikTok, with over 50 million followers.[27]

In February 2020, Gray was featured in the music video for Taylor Swift's "The Man".

She released her single “Alone” on July 21, 2020.

On December 3, 2020, Loren launched her very own jewelry brand, “&always”.[28] She had been working on the brand a year prior to release. When first launched, the brand released two editions: The Starlet Mirror Edition and Otherworld Edition.[29]

According to a Forbes report published in August 2020, Gray earned $2.4 million in 2019 from her numerous sponsorship deals and merchandise, making her the fourth highest-earning TikTok star.[30]