MTV3

MTV3 (Finnish: MTV Kolme, Swedish: MTV Tre) is a Finnish commercial television station. It had the biggest audience share of all Finnish TV channels until Yle TV1 (from Yle) took the lead. The letters MTV stand for Mainos-TV (literally "Advertisement-TV", i.e. "Commercial TV[1]), due to the channel carrying advertising for revenue. Number 3 was added later, when the channel was allocated the third nationwide television channel and it generally became known as "Channel Three"—Finnish Broadcasting Company’s Yle TV1 and Yle TV2 being the first two—and also to distinguish it from the later MTV Finland, which is a Finnish version of ViacomCBS's MTV channel. From 1957 until 2001, the channel's logo was a stylised owl, changed to an owl's eye after an image renewal in 2001, which was then used until 2013. MTV3 currently has about 500 employees. It is also known as Maikkari (a slang of word "Mainos-TV").

This article is about the Finnish terrestrial channel. For the American subscription channel, see MTV Tres. For the Finnish version of MTV, see MTV Finland.

MTV3
CountryFinland
Broadcast areaNationwide
HeadquartersHelsinki
Programming
Picture format576i (SDTV) 720p (HDTV)
Ownership
OwnerMTV Oy
(Telia Company)
Sister channelsSub (HD)
AVA (HD)
C More Max (HD)
C More Sport 1 (HD)
C More Sport 2 (HD)
C More Juniori
C More (HD)
History
Launched13 August 1957 (1957-08-13)
(as a programming block)
1 January 1993 (1993-01-01)
(own channel)
Former namesMTV (Mainos-TV)
(1957–1993)
Links
Websitewww.mtv.fi/mtv3
Availability
Terrestrial
DigitaChannel 3
DNAChannel 23 (HD)
Cable
ElisaChannel 3
DNAChannel 33 (HD)
TeliaChannel 3
Satellite
Canal DigitalChannel 3 (HD)
IPTV
MaxivisionChannel 3
ElisaChannel 3
The MTV3 broadcasting studio in Ilmala, Helsinki.

History

MTV3 was launched on 13 August 1957,[2] the first commercial television network in Finland,[3] and one of the earliest nationwide commercial TV stations in Europe. In Finland it was preceded by the regional TES-TV commercial channel. It was originally known as MTV with programmes broadcast on the two channels of Yle. MTV was allocated its own channel after 1986, when Kolmoskanava (TV3) was born as a joint venture between Yle, MTV, and Nokia. MTV3 was born in 1993 when MTV took over the shares of TV3 from Yle and Nokia and MTV programming switched from the Yle frequencies to the TV3 transmitters. The same year MTV Oy was admitted as a full active member of the European Broadcasting Union. This membership ended in 2019.[4]

In 2005 Alma Media sold MTV3 and its sister channels (MTV3+, Subtv, Radio Nova and a share in Urheilukanava) to Swedish Bonnier.[5] In 2018 Bonnier sold the channel to the Swedish telecommunication enterprise Telia.[6]

Programming

MTV3 broadcasts everyday from morning to small hours. The pre-dawn hours are allocated to a SMS-based online chat.

Much of the output of MTV3 is a mixture of Finnish versions of popular program formats and of American and British imports. However, MTV3 has also its own Finnish programming. For example, many of Spede Pasanen's productions were produced for MTV3.[7]

MTV3 broadcasts two main news broadcasts every day on prime time. Seitsemän uutiset at 19:00 EET and Kymmenen uutiset at 22:00 EET.[8] MTV3 also broadcast news every morning and short bulletins at 21:00 EET.

MTV3 brought the first daily soap opera to Finland, by showing the American The Bold and the Beautiful,[9] which in 1990s became the most popular show on the channel. In 1999, MTV3 started showing Finnish daily soap opera Salatut elämät.[10]

Sport Programming

Football

MTV3's Football team

Ice hockey

MTV3's Ice Hockey team

Motorsports

MTV3's Formula One Team
  • Niki Juusela - Current race commentary for live broadcasts from 2017.
  • Oskari Saari - Race commentary for live broadcasts from 2004 to 2016. Matti Kyllönen has previously provided commentary for the hour-long race summary shown on MTV3.
  • Erkki Mustakari - Reporter and interviewer as well as occasional co-commentator with Saari (such as replacing Jyrki Järvilehto in 2010).
  • Mervi Kallio - On-track reporter and interviewer for races.
  • Mika Salo - Saari's new co-commentator in 2011.
  • Ossi Oikarinen - co-commentator since 2013.
  • Toni Vilander - co-commentator since 2014.

MTV3's MotoGP team
  • Marko Terva-aho - Commentator.
  • Mika Kallio - Co-commentator.
  • Matti Kiiveri - Co-commentator.
  • Vesa Kallio - Co-commentator.

References
  1. "Historia". www.almamedia.fi. Archived from the original on September 15, 2015. Retrieved September 11, 2015.
  2. "Historia". www.almamedia.fi. Archived from the original on September 15, 2015. Retrieved September 11, 2015.
  3. "MTV:n toiminta Suomessa alkaa". www.urhoklubi.net. Retrieved September 10, 2015.
  4. Granger, Anthony (November 13, 2019). "Finland: MTV3 Leaves European Broadcasting Union". Eurovoix. Retrieved November 14, 2019.
  5. "Bonnier and Proventus to Acquire the Finnish Broadcaster MTV3 - Deal IQ". Retrieved September 10, 2015.
  6. "Teleoperator Telia buys Finnish TV channel MTV3". Retrieved July 31, 2020.
  7. "MTV Yritys - programming". www.mtv.fi. Retrieved September 11, 2015.
  8. "Uutiset". mtv.fi. Retrieved September 11, 2015.
  9. "MTV Yritys - programming". www.mtv.fi. Retrieved September 11, 2015.
  10. Secret Lives, January 25, 1999, retrieved September 11, 2015
  11. Yes! Pretty Cure 5 Go Go! was aired in Finland on April 6, 2011
  • MTV3 – Official site
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