Maxposure Media Group

Maxposure Media Group, stylized as MaXposure Media, is Asia's largest inflight and custom publishing house and content marketing company in the genres of lifestyle, luxury, travel, hospitality, retail, enthusiasts, automobile, aviation, entertainment and real estate.[2][3] It offers magazines, digital content, video, social media, mobile apps, augumented realty, A.I., promotions and events. It was founded by Vikas Johari and Jorge Arauz in Coral Gables, Florida. The CEO & Managing Director is Prakash Johari. Maxposure has offices throughout the world with headquarters in the United States, Singapore, Malaysia, Thailand, India, Bangladesh, UAE, Bahrain, Kuwait, Oman, and Morocco.[1][4][5][6]

Maxposure Media Group
TypePrivate
IndustryContent Creation & Marketing, Inflight Content Service Provider (CSP), Advertising, Content Distribution
FoundedCoral Gables, Florida, U.S. (2006 (2006))
FoundersVikas Johari & Jorge Arauz
Areas served
United States, Singapore, Thailand, Malaysia, Bangladesh, India, Kingdom of Bahrain, United Arab Emirates, Kuwait, Oman, Morocco
Key people
Prakash Johari (CEO & Managing Director), Jorge Arauz (Global Editor-in-Chief)
ServicesDigital Content, Video Content, Mobile Apps, Social Media, Augmented Realty, Artificial Intelligence, Magazines, Coffee Table Books, Catalogues, Targeted Advertising, Native Advertising, Content Service Provider, Entertainment, Meta Data Services, Encoding Services, Editing Services, Translation
Number of employees
100 to 250[1]
Websitemaxposuremedia.com

History

Foundation

Maxposure Media Group was incorporated in Coral Gables, Florida, United States in 2006 by Vikas Johari and Editor-in-Chief & Editorial Director Jorge Arauz. The first office was set up at 1111 Lincoln Road, South Beach, Miami. The pilot issue of the flagship magazine, ANDpersand (a.k.a. &) was created from a dorm room at the University of Miami, where Johari and Arauz studied.[7] Later that summer, Maxposure entered India with the incorporation of Maxposure Media Group (India) Pvt. Ltd. in New Delhi. In Fall of 2006, an Indian edition of ANDpersand was launched as a quarterly in Mumbai.[8]

Expansion

2006 - 2011

In addition to ANDpersand, Maxposure Media Group has launched various publications in different genres including AndMore (fashion & style), Forms (interior design & architecture) and The BEAT (city & lifestyle). The company has in-house creative agency MaXcom;[9] online outsourcing division Maxposure Digital; and events division Equator.

In August 2009, the company began publishing SpiceRoute for SpiceJet Airlines. The in-flight magazine was the second contract publishing project for the company after Beyond Luxury.[10]

In October 2009, Maxposure Media Group launched the Indian edition of Italian hair & beauty magazine Estetica. It marked the magazine's 25th international edition.[11]

In June 2010, Maxposure Media Group acquired the license for the Indian edition of FHM from Next Gen Publishing Ltd. and Bauer Media Group in the United Kingdom. Maxposure Media Group (India) released its first issue of FHM in August 2010 with Lisa Haydon on the cover.[12] FHM is the UK's largest men's lifestyle media brand.[13]

In July 2010, it launched Touchdown and the Indian edition of Mercedes Magazine. The former is the official magazine of the Mumbai International Airport and published for GVK. Mercedes Magazine is published exclusively for Mercedes-Benz India customers and was launched by Vidya Balan & Dr. Wilfried Aulbur, Managing Director & CEO, Mercedes-Benz India.[14]

In September 2010, MaXposure acquired the rights to publish Elite Life for ICICI Prudential customers.[15]

In July 2011, MaXposure Media Group launched Diabetic Living, under license from Meredith Corporation.[16]

In August 2011, Maxposure began publishing the in-flight magazine for Air India, India's oldest and largest airline. The publication rebranded as Shubh Yatra. It features editorial coverage in both English and Hindi[17] and reaches more than 2.5 million readers monthly.[18] The acquisition positioned Maxposure as India's largest in-flight magazine publisher and the largest custom media publisher in India.[3]

Gruner + Jahr (Bertelsmann) Acquisition & Buyback

On July 1, 2011, the European media conglomerate Gruner + Jahr acquired a 78.75% interest in Maxposure Media Group. Prakash Johari continued to own 21.25% in the company.[19][20][21]

During the Gruner + Jahr era, Maxposure added two Axis Bank magazines called Ascend and Homecoming,[22] City Walker for Select Citywalk,[23] Crossing Insights for Crossings Republik, Credai Times for Credai,[24] Nissan Magazine for Nissan Motor India Private Limited, Smart Trucking for Daimler India Commercial Vehicles,[25] Milestones for Ashok Leyland,[26] Watts Up! for Havells, Circle Magazine for Lifestyle Stores,[27] Pantaloons Magazine for Pantaloons Fashion & Retail,[28] Promenade for DLF Promenade,[29] Ambience for Ambience Malls,[30] FDCI Dailies for Fashion Design Council of India, Isuzu Travelogue for Isuzu Motors India[31] and India Perspective for the Ministry of External Affairs (India)[32][33]

On December 5, 2014, the founders bought back their stake from Gruner + Jahr for Rs 40 Crore.[34][35][36]

Government Clients

  1. Ministry of External Affairs
  2. Ministry of Tourism
  3. Uttarakhand Tourism Development Board


Content Marketing, Inflight Entertainment Content Service Provider, and Content Distribution Business

I. Content Marketing

In March 2015, Maxposure sold its consumer magazines portfolio to focus entirely on content marketing & inflight entertainment content services. In November 2015, Maxposure was awarded the contract for Indian Railways project Rail Bandhu. The bi-lingual magazine is available onboard Shatabdi, Rajdhani and Duronto trains across India.[37][38][39] The content was made available on the railway's web portal and mobile app launches and corresponding social media extensions.

Since 2015, Maxposure has been producing in-flight publications and content marketing initiatives for airlines and airports around the world including Vistara, a joint venture between Tata Sons Limited and Singapore Airlines Limited (SIA);[40][41][42] Trujetter for regional TruJet Airlines based out of Hyderabad;[43] GoGetter for GoAir; FLY Smiles for Bangalore-based airline Air Pegasus;[44] Gulf Life for Gulf Air, the national carrier of Kingdom of Bahrain;[45] Nawras for Air Arabia, the Sharjah-headquartered United Arab Emirates national budget airline with over 101 destinations in 32 countries worldwide; and AirAsia India's Travel 3Sixty, a joint venture between AirAsia Berhad & Tata Sons. The company continues to expand content marketing projects with The Oberoi Group, ITC Hotels, Taj Hotels and SalamAir across India & the Gulf Cooperation Council. On August 26, 2019, Maxposure was awarded the duties to transform its retail catalogue (Hello 6E) into a full-fledged in-flight magazine by IndiGo. The launch issue of the new avatar will be October 2019.

II. Inflight Entertainment Content Service Provider

Aeroplay Entertainment,[46] Content Service Provider(CSP) business of Maxposure, was appointed CSP for Jazeera Airways in October 2018. It further added Air Arabia UAE), OryxJet (UK), SalamAir (Oman). [47]as a CSP in 2018-19. It is now one of the fastest growing CSP in the world.

III. Content Distribution Business

Alpha Pictures[48] is content (Movies, TV Shows, Destination Videos & Guides) distribution arm of Maxposure. It focuses on Indian Content (Bollywood, Regional), Arabic Content and Destination Videos (Major cities around the world).


References
  1. "Maxposure Media Group". maxposuremedia.com. Retrieved 2013-03-14.
  2. http://www.magazinemarketplace.com/2008Exhibitors.asp
  3. "Air India's in-flight magazine Namaskaar to be renamed". Afaqs.com. 2011-04-27. Retrieved 2013-03-14.
  4. Mukherjee, Sharmistha (5 August 2011). "European publisher acquires majority stake in MaXposure". Retrieved 12 May 2018 – via Business Standard.
  5. "Bertelsmann arm to buy 55% stake in Maxposure". Retrieved 12 May 2018.
  6. "The Telegraph India". Retrieved 12 May 2018.
  7. "Alumni Digest". miami.edu. Retrieved 2013-03-14.
  8. "'Andpersand Magazine' to launch in India on September 23". Afaqs.com. 2006-09-12. Retrieved 2013-03-14.
  9. "MaXposure Digital | MaxCom". maxposure.in. Retrieved 2016-02-24.
  10. "Beyond Luxury". Beyond Luxury. Retrieved 2013-03-14.
  11. "Recent News Videos". Indiainfoline.com. Retrieved 2013-03-14.
  12. "MaXposure Media Group (India) acquires the license for FHM India from Next Gen Publishing Ltd". Yourchennai.com. 2010-06-10. Retrieved 2013-03-14.
  13. "FHM ::: UK Magazine; Magazine Publishers; Subscription". Ukmagz.co.uk. Retrieved 2013-03-14.
  14. "Mercedes-Benz Launches MercedesMagazine Today In India". Burnyourfuel.com. 2010-07-05. Retrieved 2013-03-14.
  15. "News Releases > Estetica forays into The Middle East". Indiantelevision.com. Retrieved 2013-03-14.
  16. "News > Company Briefs > Diabetic Living now in India". afaqs!. 2011-05-08. Retrieved 2013-03-14.
  17. "Air India magazines merged; Maxposure Media to publish Namaskar | Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry". Bestmediainfo.com. 2011-04-08. Retrieved 2013-03-14.
  18. Archived December 15, 2011, at the Wayback Machine
  19. Gruner + Jahr Acquires Majority interest in MaXposure Media Group, India The Telegraph, 4 August 2011.
  20. Gruner + Jahr Acquires Majority interest in MaXposure Media Group, India Gruner + Jahr, 3 August 2011.
  21. Europe's Gruner+Jahr acquires 78.75% in MaXposure Media CNBC Money Control, 4 August 2011.
  22. "Axis Bank | About NRI Services | HomeComing Magazine". www.axisbank.com. Retrieved 2016-02-23.
  23. "Select City Walk Magazine". www.selectcitywalk.com. Retrieved 2016-02-23.
  24. "CREDAI Times | Credai". credai.org. Retrieved 2016-02-23.
  25. "CV magazine - BharatBenz trucks". bharatbenz.com. Retrieved 2016-02-23.
  26. "Ashok Leyland Website (Magazine)" (PDF).
  27. "Circle Magazine - Issue IV". www.lifestylestores.com. Retrieved 2016-02-23.
  28. "Link to Pantaloon Website (Magazine)" (PDF).
  29. "DLF Promenade". dlfpromenade.com. Retrieved 2016-02-23.
  30. "Ambience Mall Magazine | Advertise in Mall Magazine". maxposure.in. Retrieved 2016-02-23.
  31. "ISUZU" (PDF).
  32. "MaXposure Media Group | Corporate Publisher in India". www.maxposure.in. Retrieved 2016-02-23.
  33. "MEA | India Perspectives". www.mea.gov.in. Retrieved 2016-02-23.
  34. "MaXposure Media Group founders buy back stake from Gruner+Jahr for Rs 40crore - The Economic Times". The Economic Times. Retrieved 2016-02-23.
  35. "MaXposure founders buy back stake from Gruner+Jahr". Retrieved 2016-02-23.
  36. "MaXposure Media Group buys back stake from Gruner and Jahr". fipp.com. Retrieved 2016-02-23.
  37. "Rail Bandhu | On-board Magazine of Indian Railways". maxposure.in. Retrieved 2016-03-10.
  38. "MaXposure Media Group Bags Contract to Publish Rail Bandhu, the Only On-Board Magazine of the Indian Railways". The Telegraph. Retrieved 2016-03-10.
  39. "MaXposure Media Group Bags Contract to Publish Rail Bandhu, the Only On-Board Magazine of the Indian Railways". businesswireindia.com. Retrieved 2016-03-10.
  40. "Vistara | Inflight Magazine of Tata Singapore Airlines". maxposure.in. Retrieved 2016-02-28.
  41. "Vistara appoints Ogilvy as Creative and Maxus as Media agency | Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry". www.bestmediainfo.com. Retrieved 2016-02-28.
  42. "Inflight Magazine | Read Vistara Magazine Online". www.airvistara.com. Retrieved 2016-02-28.
  43. "TruJetter - Inflight Magazine of TruJet Airlines". Trujetter. Retrieved 2016-03-10.
  44. "Fly Smiles | Inflight Magazine of Air Pegasus Airlines". maxposure.in. Retrieved 2016-03-10.
  45. "Gulf Life | In-flight Magazine of Gulf Air Airlines". maxposure.in. Retrieved 2016-03-10.
  46. "Aeroplay Entertainment - A Leading Inflight Content Service Provider (CSP)". Aeroplay Entertainment. Retrieved 2018-12-25.
  47. Bridge, Sam. "Kuwait's Jazeera unveils new wireless inflight entertainment". ArabianBusiness.com. Retrieved 2018-12-25.
  48. "Alpha Pictures". alphapictures.aero. Retrieved 2019-09-05.
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