One (German TV channel)

One (stylized as one) is a German free-to-air television channel owned and operated by the German public-broadcasting consortium ARD. Managed since October 2005 by Westdeutscher Rundfunk on behalf of ARD as a whole, the channel was originally launched (as EinsFestival) on 30 August 1997.

One
CountryGermany
Broadcast areaGermany
NetworkARD
HeadquartersCologne, Germany
Programming
Language(s)German
Picture format1080p HDTV
(downscaled to 720p and 16:9 576i for the DTT and SDTV feeds, respectively)
Ownership
Sister channelsDas Erste
tagesschau24
History
Launched30 August 1997 (1997-08-30)
Former namesEinsFestival (1997-2009)
Einsfestival (2009-2016)
Links
Websiteone.ard.de
Availability
Terrestrial
Digital terrestrial televisionVaries on each location
Cable
Kabel DeutschlandChannel 204 (SD)
UnitymediaChannel 290
KabelBWS28
UPC Switzerland (Switzerland)Channel 50 (HD)
Satellite
Astra Digital10743.75 H 22000 5/6 (SD)
Astra Digital12421.5 H 27500 3/4 (HD)[1]
Sky DeutschlandChannel 461
IPTV
Telekom EntertainChannel 56 (HD)
A1 TV (Austria)Channel 46 (SD)
Streaming media
one.ard.deWatch live

History

On 29 July 2016 WDR announced that from early September 2016 Einsfestival would be rebranded as One and become a channel specifically aimed at viewers aged between 30 and 49.[2][3] The channel's website, Twitter, and Facebook presences were updated on 1 September 2016,[4] and the on-air rebrand took effect on 3 September 2016, starting with adoption of the new screen identification at 0.00 and ending with the final adjustment of all aspects of the channel's visual design at 10.00.

The rebrand was aimed at increasing awareness of the station as an entertainment channel, particularly among viewers under 30.[5]

Content

One concentrates on entertainment, and the channel's content is very largely made up of repeat broadcasts of programmes already shown on other ARD channels, national and regional: this includes cinema and television films, drama series, documentaries, reports, magazines, and music programmes (especially rock and pop).

Since the 2004 Summer Olympics ARD and ZDF have used their digital television channels (respectively, One and ZDFneo) to broadcast additional coverage of such sporting events as the Olympic Games and the UEFA European Football Championship. For example, during UEFA Euro 2008 and the 2010 FIFA World Cup these digital channels were used to provide coverage of different matches taking place simultaneously.

One also carries the semi-finals of the Eurovision Song Contest, as well as the final (which is also broadcast by ARD's principal channel, Das Erste).

Broadcasting

SD broadcasting via satellite (Astra 19.2) stopped on 12 January 2021.[6]

High-definition feeds

From 21 to 24 March 2008 Einsfestival ran HDTV test broadcasts via satellite and digital cable (exclusively on Kabel BW). The first HD transmissiones came from the Internationale Funkausstellung Berlin. Between 22 December 2008 and 1 January 2009 Einsfestival again aired HD test shows.

Channel logos
  • Logo until April 2005
  • Logo until October 2005
  • Logo until September 2009
  • Logo until 2 September 2016
  • Einsfestival HD logo until 2 September 2016
  • One logo since 3 September 2016
  • One logo with slogan ("One for you")
  • One HD logo since 3 September 2016

Audience share

Germany
January February March April May June July August September October November December Annual average
2017[7]0.4%0.5%0.5%0.5%0.6%0.6%0.7%0.6%0.6%0.6%0.6%0.7%0.6%
2018[8]0.6%

References
  1. "HDTV in Einsfestival | Einsfestival" (in German). Archived from the original on 9 May 2012. Retrieved 9 April 2012.
  2. DWDL.de: Ungeliebter Sendername verschwindet - Neuer Name: Einsfestival soll als One neu angreifen
  3. WDR: Einsfestival wird One - Eins für Euch Archived 6 August 2016 at the Wayback Machine
  4. Einsfestival war gestern - ab heute sind wir One.
  5. DWDL.de: Helfried Spitra und Karin Sarholz über One - "Einsfestival hatte ein Sender-Empfänger-Problem"
  6. https://www.digitalfernsehen.de/news/empfang/satellit/exklusiv-schnelle-ard-antworten-zur-sd-abschaltung-552931/
  7. "KEK/Zuschaueranteile 2017" (PDF). kek-online.de. Archived from the original (PDF) on 17 November 2017. Retrieved 16 February 2018.
  8. "KEK/Zuschaueranteile 2018" (PDF). kek-online.de. Archived from the original (PDF) on 16 February 2018. Retrieved 16 February 2018.
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