PAW Patrol

PAW Patrol is a Canadian CGI–animated children's television series created by Keith Chapman (also the creator of Bob the Builder). It is produced by Spin Master Entertainment, with animation provided by Guru Studio. In Canada, the series is primarily broadcast on TVOKids, which first ran previews of the show in August 2013. The series premiered on Nickelodeon in the United States on August 12, 2013.

PAW Patrol
Created byKeith Chapman
Developed byScott Kraft
Directed by
  • Jamie Whitney (2013–2016)
  • Charles E. Bastien (2016–present)
Voices of
  • Beckett Hipkiss
  • Kingsley Marshall
  • Keegan Hedley
  • Justin Paul Kelly
  • Jackson Reid
  • Shayle Simons
  • Lilly Bartlam
  • Ron Pardo
Theme music composer
Opening theme"PAW Patrol" performed by Scott Simons
Ending theme"PAW Patrol" (instrumental)
Country of originCanada
Original languageEnglish
No. of seasons7
No. of episodes182 (list of episodes)
Production
Executive producers
  • Jennifer Dodge (seasons 1–2), (season 4–present)
  • Laura Clunie (season 3–present)
  • Ronnen Harary
  • Keith Chapman
  • Ursula Ziegler-Sullivan (season 5–present)
  • Scott Kraft
ProducerPatricia Burns
Running time11 minutes
22–23 minutes (special episodes only)
Production companies
DistributorElevation Pictures[1] (Canada)
ViacomCBS Domestic Media Networks (U.S.)
Release
Original network
Picture format
Audio formatSurround
First shown inCanada
Original releaseAugust 12, 2013 (2013-08-12) –
present (present)
External links
Website

The series focuses on a young boy named Ryder who leads a crew of search and rescue dogs that call themselves the PAW Patrol. They work together on missions to protect the shoreside community of Adventure Bay. Each dog has a specific set of skills based on emergency services professions, such as a firefighter, a police officer, and an aviation pilot. They all reside in doghouses that transform into customized vehicles for their missions. They are also equipped with backpacks called "pup packs" that contain tools that relate to the pups' jobs.

Spin Master has developed the show into a media franchise and released an ongoing line of toys based on it. PAW Patrol toy sales have generated millions of dollars in revenue for the corporation and increased Spin Master's presence in the preschool toy market.[2] The show, and its associated products, have received a variety of awards and nominations from associations such as the Academy of Canadian Cinema & Television and the Academy of Television Arts & Sciences.

On June 4, 2019, the series was renewed for a seventh season of 26 half-hour episodes.[3] On February 19, 2020, the series was renewed for an eighth season of 26 half-hour episodes.[4] A theatrical feature film, titled PAW Patrol: The Movie, is scheduled to be released on August 20, 2021.

Format

Each episode of PAW Patrol follows a similar pattern and features recurring topics. Episodes normally open with a scene depicting the dogs going about their everyday lives, often playing with dog toys or engaging in activities at the local playground. Ryder, a ten-year-old boy, is advised of a problem by receiving a call for help or by witnessing a situation himself. His most frequent caller is an accident-prone marine biologist named Cap'n Turbot, who knows much about Adventure Bay's wildlife. Ryder always alerts the dogs via their blinking pet tags. The team members report to their base, the Lookout, and enter its elevator. Marshall typically arrives last causing a humorous mishap that makes the other dogs laugh as the elevator rises. When they reach the top floor, they arrange themselves in a line. Chase announces that the team is ready for action as Ryder tells the pups what has happened. He chooses several members of the team, normally two first responders, to help solve whatever problem has emerged. They ride a slide down to their vehicles and complete their mission. When they have finished, Ryder says his catchphrase: "Whenever you're in trouble, just yelp for help!", and congratulates the pups.

Episodes
Main article: List of PAW Patrol episodes
SeasonSegmentsEpisodesOriginally aired
First airedLast aired
14826August 12, 2013 (2013-08-12)August 18, 2014 (2014-08-18)
24826August 13, 2014 (2014-08-13)December 4, 2015 (2015-12-04)
34826November 20, 2015 (2015-11-20)January 26, 2017 (2017-01-26)
44726February 6, 2017 (2017-02-06)March 8, 2018 (2018-03-08)
54726February 6, 2018 (2018-02-06)January 25, 2019 (2019-01-25)
64926February 22, 2019 (2019-02-22)TBA
7TBA26March 27, 2020 (2020-03-27)TBA

Characters

PAW Patrol members
The illustrated designs of the entire PAW Patrol team as of Tracker's introduction.

Original members
  • Ryder is a 10-year-old boy and the leader of the PAW Patrol. He was voiced by Owen Mason[5] from Season 1 to Mid-Season 2, by Elijha Hammill from Mid-Season 2 to Late Season 3, Jaxon Mercey from Late Season 3 to Mid-Season 6, Joey Nijem from Mid-Season 6 to Late-Season 7 and Beckett Hipkiss from Late-Season 7 onwards.[6]
  • Marshall is a clumsy but competent Dalmatian who serves as a firefighter and paramedic dog. He was voiced by Gage Munroe from Season 1, by Drew Davis from Season 2 to Season 5, by Lukas Engel from Season 6 and by Kingsley Marshall from Late-Season 6 onwards.
  • Rubble is a bulldog who serves as a construction dog. He is voiced by Devan Cohen from Season 1 to Season 5 and by Keegan Hedley from Season 6 onwards.
  • Chase is a German Shepherd serves as a police and spy dog, who has a good sense of smell and sight and he also has a cat and feather allergy. He was voiced by Tristan Samuel from Season 1, by Max Calinescu from Season 2 to Season 4 and by Justin Paul Kelly from Season 5 onwards.
  • Rocky is a grey-and-white mixed-breed pup who serves as a recycling and handyman dog. He was voiced by Stuart Ralston from Season 1 to Season 2, by Samuel Faraci from Season 3 to Mid-Season 7 and by Jackson Reid from Late-Season 7 onwards.
  • Zuma is a chocolate Labrador retriever who serves as an aquatic rescue pup. He was voiced by Alex Thorne from Season 1 to Mid-Season 4, Carter Thorne from Mid-Season 4 to Season 5 and by Shayle Simons from Season 6 onwards.
  • Skye is a cockapoo who serves as an aviator and a love sight for Chase. She is voiced by Kallan Holley from Season 1 to Season 5 and by Lilly Bartlam from Season 6 onwards.

Later members
  • Cap'n Turbot is the PAW Patrol's most frequent caller, who serves as an occasional member of the team in the Merpup-themed special episodes. He is a smart marine biologist who knows all kinds of animal facts. His main vehicle is a boat called the Flounder. He is voiced by Ron Pardo. Along with Everest, Cap'n Turbot was added to the opening theme in season three.
  • Robo-Dog is a robotic dog introduced in "Pups Save Ryder's Robot". He serves as the driver for the PAW Patroller and the pilot for the Air Patroller.
  • Everest is a Siberian Husky who serves as a snow rescue dog in emergencies relating to snow or ice and a love sight for Marshall. She was introduced in the season two episode "The New Pup". Her vehicle is a snowmobile. She is voiced by Berkley Silverman. Everest, along with Cap'n Turbot, was added to the opening theme in season three.
  • Tracker is a brown-and-white Chihuahua who serves as a jungle rescue pup. He was introduced in the season three episode, "Tracker Joins The Pups". His vehicle is a Jeep, and he is bilingual, speaking both Spanish and English. He is voiced by David Lopez.
  • Tuck and Ella are two Golden Retriever siblings who are known as the Mighty Twins. They were introduced in the season six episode, "Mighty Pups, Super Paws: Pups Meet The Mighty Twins". Their vehicle is a "Mighty Car" that splits into two "Mighty Motorcycles". They are voiced by Eamon Hanson and Isabella Leo.
  • Rex is a Bernese Mountain Dog who serves as an expert on dinosaurs. He has Introduced in the season seven episode, "Dino Rescue: Pups and the Lost Dino Eggs". He is handicapped and uses a wheeled walker to carry his hind legs. He is voiced by Luxton Handspiker.
  • Wild Cat is the first feline member of the PAW Patrol that debuted in the Season 7 episode "Moto Pups: Pups vs. the Ruff-Ruff Pack", He is voiced by Tristan Mammitzsch.

Supporting characters
  • Mayor Goodway is the mayor of Adventure Bay who lives at the City Hall. She is very competitive with Mayor Humdinger of Foggy Bottom, can be very panicky at times, and has a pet chicken named Chickaletta whom she carries in her purse. She is voiced by Deann Degruijter (Seasons 1 to 7) and Kim Roberts (Season 7 onwards).
    • Chickaletta is Mayor Goodway's pet chicken that she carries around in her purse, even getting into mischievous antics. She usually prefers to just do her own thing and generally ignores what is going on, especially if she is too busy sleeping or eating.
  • Francois Turbot is Cap'n Turbot's cousin and research partner, who lives with him in the Seal Island lighthouse. He works as a zoologist, artist, and nature photographer. He has a thick French accent and often uses French phrases in place of English words. He is voiced by Peter Cugno.
  • Mayor Humdinger is the mayor of Foggy Bottom and the main antagonist of PAW Patrol. He is the arch-rival of Mayor Goodway and will do anything to be "on top". But underneath, the mayor can be humble and kind. He is voiced by Ron Pardo.
    • Harold Humdinger is a very smart and tech-savvy nephew of Mayor Humdinger who first appeared in "Mighty Pups". He serves as the main antagonist in the Mighty Pups, Super Paws episodes. He is voiced by Chance Hurstfield.
    • The Kitten Catastrophe Crew are Mayor Humdinger's helpers and the villainous feline counterparts of the PAW Patrol. These kittens mostly do not like the pups and often irritate them.They will usually do what they are asked, but sometimes they can be stubborn and disobey or outsmart Mayor Humdinger. Sometimes, they are friendly and lovable to the PAW Patrol.
  • Mr. Porter is a restaurant owner in Adventure Bay as well as the grandfather of Alex Porter. He is voiced by Blair Williams.
  • Alex Porter is a young boy who lives in Adventure Bay and is Mr. Porter's grandson. He is rather impatient. He is the leader of the Mini Patrol, a Paw Patrol-inspired group consisting of himself and some pet animals which is seldom successful. He is voiced by Christian Distefano (Season 1 to Mid-Season 5) and Wyatt White (Mid-Season 5 present).
  • Katie is a young girl about Ryder's height who works at the Adventure Bay pet parlor. She is loving and caring and also has a pet cat named Cali, whom she is usually seen with. She is voiced by Katherine Forrester.
  • Jake is a snowboarder from Adventure Bay who operates the snowboarding resort and is the caretaker of Everest. He is voiced by Scott McCord.
  • Farmer Yumi is a farmer in Adventure Bay. She is the wife of Farmer Al. She cares greatly for her animals such as Bettina, Garbie, and her chickens. She is voiced by Hiromi Okuyama (Season 1) and Stephany Seki (Season 2 - Present).
  • Farmer Al is the farmer of Moo Juice Dairy Farm in Adventure Bay. He is the husband of Farmer Yumi. He is voiced by Ron Pardo.
  • Carlos is a young boy. He is Ryder's pen pal from the Jungle, and is the caretaker of Tracker. He is voiced by Lucius Hoyos (Season 2), Jaiden Cannatelli (Mid-Season 3 to Mid-Season 7), and Diego Rieger (Season 7 Present).
  • Danny is a 10-year-old boy who was motivated to become a daredevil by a stunt Ryder performed during a rescue, while preferring to be referred to as Daring Danny X. He is voiced by Daniel DeSanto (Season 3 to Mid-Season 5) and Jonathan Malen (Late-Season 5 present).
  • Luke Stars is a male pop singer who debuted in "Pups Save the Woof and Roll Show". Luke Stars is shown to be kind and courteous to everyone he meets. He does not mind when his fans get overly excited about seeing him. He is voiced by Lyon Smith.
  • Princess of Barkingburg is a young 10-year-old girl who is set to eventually become queen of Barkingburg. She is a protagonist of the Mission PAW sub-series. She is the owner of Sweetie and the cousin of the Duke of Flappington. She is voiced by Caoimhe Judd.
  • The Earl of Barkingburg is an unnamed man who serves as the earl of the kingdom of Barkingburg. He is often seen along with the Princess of Barkingburg. He may be likely be the princess' chief advisor. He is voiced by Adrian Truss.
  • Sweetie is a West Highland white terrier who had a plan to steal royal artifacts and become queen of Barkingburg in the subseries of PAW Patrol called Mission PAW. She is often stubborn. She has a toy frog from whom she often brings trouble. The frog is also her most friendly thing to her. She is the royal pup and the pet of the Princess of Barkingburg. In Jet to the Rescue, she helps the PAW Patrol defeat the Duke of Flappington from taking over Barkingburg. she is voiced by Anya Cooke.
  • Sid Swashbuckle the Pirate (called Pirate Sid Swashbuckle in the official credits) is a male human who first appeared, along with his pet dog Arrby, in "Sea Patrol: Pups Save Puplantis". He is voiced by Charles Vandervaart.
  • Arrby is a male Dachshund who is Sid Swashbuckle the Pirate's pet dog. He, along with his owner Sid, made his first appearance in "Sea Patrol: Pups Save Puplantis". He is voiced by Meesha Contreras.
  • Dr. Tammy Turbot is Cap'n Turbot's sister, Francois Turbot's cousin and Taylor Turbot’s mother. She is also the caretaker of Rex. She is voiced by Marisa Mclntyre.
  • Taylor Turbot is Dr. Tammy Turbot's mother and Cap'n Turbot's niece. Like Rex, she is good with dinosaurs. Apparently, Cap'n Turbot's tendency to speak in alliteration runs in the family, as she frequently speaks the same way. She is voiced by Ava Ro.
  • The Ruff-Ruff Pack are a villainous faction of cycle riding dogs that debuted in the Season 7 episode "Moto Pups: Pups vs. the Ruff-Ruff Pack". Not much information is currently known yet about them besides being rivals with Wild Cat. The members besides one that looks a lot like Rubble and one like Everest or Sweetie. Their breeds are currently unknown, although Hubcap appears to be a bulldog, Dwayne appears to be a bloodhound, and Gasket appears to be a husky. Hubcap is voiced by Julian Crispo, Gasket is voiced by Madison Abbott, and Dwayne is voiced by Osias Reid.

Production

According to Spin Master, the concept for PAW Patrol stemmed from a prototype for a transforming truck toy that Spin Master co-founder Ronnen Harary designed in 2010.[7] Later the same year, the company requested proposals for a television show based on the transforming toy, and accepted one from Bob the Builder creator Keith Chapman. Chapman sketched early designs of the PAW Patrol team under the working title Raffi & the Rescue Dogs. Spin Master hired toy designers to develop the format further; after the concept was in place, they began designing merchandise.[8]

Chapman's original pitch focused on the idea that the six PAW Patrol dogs were rescued by Ryder before joining the team. Scott Kraft, the show's first writer, and Jamie Whitney, the show's first director, decided to abandon the rescued dog theme in 2012. The name of the series' protagonist, Ryder, was changed multiple times during production; he was originally called Raffi, Roddy, and Robbie before Spin Master settled on Ryder.

Early models of the PAW Patrol pups.

According to a 2017 Spin Master interview, "everything pup-related was debated endlessly: names, sizes, ages, breeds."[9] The pups' designs underwent major changes after Chapman's pitch; they were originally very realistic, with unique fur and textures based on their breeds, but they were later simplified and made more cartoonish. The visual appearance of Cap'n Turbot, mainly his distinctive bead eyes and large nose, was based on the design of Chapman's Bob the Builder character. Ryder's hairstyle was based on that of Ronnen Harary.[9]

In January 2012, Spin Master began approaching television broadcasters. The company negotiated a broadcast partnership with Nickelodeon, and the network first announced that it had picked up PAW Patrol at the 2013 Licensing Expo in Las Vegas, Nevada.[10] The series became Spin Master's first solely-owned intellectual property (IP)[11] once it was released in August 2013.[12]

Since it began production, the show's animation has been provided by Guru Studio. In a 2016 interview with Maclean's Magazine, Guru president Frank Falcone stated that his studio's animators were originally suspicious of the show's "toyetic" concept.[13] The series' rock-inspired[14] original score was composed by the Ontario-based group Voodoo Highway Music & Post. The opening theme song and the ending song used in each episode include vocals performed by Scott Simons.

With each season of the show, new supporting characters and themes are introduced in its episodes. In a May 2016 interview for the Toronto Star, Spin Master president Ben Gadbois stated that his company would continue to introduce additional characters and concepts to increase the franchise's longevity and to expand upon the success of tie-in merchandise.[15] In August of the same year, Ronnen Harary explained that these changes were intended to keep the show's content "fresh" and "relevant".[16]

Merchandise
A set of PAW Patrol figures

On May 18, 2014, Spin Master introduced a toy line based on the television series at Toys "R" Us locations across Canada.[17] The line was not distributed to international markets until June 22 of the same year.[18] Dion Vlachos was in charge of the U.S. product launch.[19]

PAW Patrol has since become one of Spin Master's most profitable brands. Analysts for the National Bank of Canada reported that toys and games based on the show accounted for approximately $245 million U.S. (or 25 per cent) of Spin Master's gross product sales for 2015.[2] Spin Master chairman Anton Rabie noted in August 2016 that the "continuing strength" of PAW Patrol toys, in addition to new acquisitions and movie licenses, made up 40.5 per cent of the firm's second quarter revenue.[20] Marketing manager Emma Eden said that the toys were responsible for increasing the company's presence in the preschool market.[21] Throughout 2016, Spin Master's revenue grew more in this market than in any other toy category. PAW Patrol has been cited as the sole reason for this.[22]

The NPD Group named PAW Patrol the top new toy brand of 2015 in the United Kingdom.[23] The group also reported that it was the best-selling preschool license in France in the first quarter of 2015.[24] Dave Brandon, the chief executive officer of Toys "R" Us, listed the PAW Patroller vehicle toy as one of the 2015 holiday season's "hottest" items.[25][26] Argos the U.K. catalogue retailer included the PAW Patrol Air Patroller vehicle on its list of the toys it predicts will be bestsellers during the Christmas 2016 season.[27] In 2018, it was estimated that total retail sales to date were approximately US$7 billion .[28][29][30]

Release

The series has been sold to TV networks in over 160 countries.[31]

In the United States, the series is aired on Nickelodeon as well as the Nick Jr. channel. Select episodes are available to stream on the Noggin app and CBS All Access. In Canada, the series is primarily shown on TVOKids, Knowledge Kids, Tele-Quebec, and City Saskatchewan.

As required for Canadian programs aired on federally-funded networks, PAW Patrol has been dubbed in French for Quebec broadcasts and for its broadcast in France on TF1.[32] Canal Panda airs a European Portuguese dub.[33] and it aired on MBC3 in the Middle East. In November 2013 a British English dub was released, it uses the same scripts as the Canadian version with minor changes, is shown on Channel 5 and Nick Jr. UK.[34] Anione, JEI TV, and KBS have all broadcast the Korean-dubbed version.[35] The show has been aired in the Icelandic language on Iceland's public broadcaster RÚV since 2015.[36] The first two seasons were shown in Finnish on Yle TV2.[37] The video on demand platform Le.com obtained broadcast rights for a Mandarin Chinese-dubbed version of PAW Patrol in April 2016.[38] It aired on MiniMini+ in Poland, e-Junior in the United Arab Emirates, and Clan TVE in Spain. On April 6, 2019, TV Tokyo premiered a Japanese dub of the show, starring Megumi Han as Ryder,[39] who is renamed "Kento" (ケント).[40] S4C currently airs the Welsh dub of the show titled Patrôl Pawennau as part of its Cyw block.

Reception

Critical reception

PAW Patrol has received largely positive reviews from critics. Common Sense Media reviewer Emily Ashby gave the show a four-star rating, stating that "perhaps the show's best attribute is how it demonstrates the value of thoughtful problem-solving".[41] Randy Miller of DVD Talk recommended the show, calling it "packed with all the harmless action and cornball jokes that kids can't help but snicker at".[42] Stuff.co.nz reviewer Pattie Pegler also wrote favourably of the series, but felt that some of the characters "seem rather arbitrary, like Rocky the Recycling Pup".[43] The About Group's Carey Bryson gave the series a mixed review, criticizing its "formulaic" nature but affirming that the "show is not without funny moments".[14]

A research study, commissioned by Sky in March 2016, reported that 16 per cent of surveyed British and Irish children named PAW Patrol as their favourite program.[44]

Criticism had been directed toward the show's unequal gender representation, because initially the team of dogs is primarily male and included only one female character. Brandy King of the Center on Media and Child Health "found the gender imbalance immediately noticeable" while watching the program.[45] Today's Parent noted in April 2015 that PAW Patrol images appeared frequently on Twitter with the hashtag "#IncludeTheGirls".[46] In response to these criticisms, the writers added an additional female character named Everest, a Siberian Husky and snow rescue dog, starting in season 2.

Some of the pups were accused of behaving manipulatively towards younger viewers in a 2018 study which focused on app-based advertising techniques.[47]

In a 2020 paper published in the journal Crime, Media, Culture, PAW Patrol is criticized for sending the message that corporations are more capable of providing social services than the state.[48] Author Liam Kennedy argues that the show "encourages complicity in a global capitalist system that (re)produces inequalities and causes environmental harms." Kennedy suggests that PAW Patrol echoes the "core tenets of neoliberalism" by depicting the state and politicians as either unethical or incompetent while the PAW Patrol corporation is entrusted with crimefighting and conservation.[49][48]

Ratings

PAW Patrol has received consistently high ratings on Nickelodeon. Viacom CEO Philippe Dauman cited the series as a source of Nickelodeon's 2014 ratings growth.[50] It ranked as the highest-rated, preschool TV program in the United States in November 2013[51] and held that position throughout the spring 2014 season.[52] The spot was briefly overtaken by Team Umizoomi reruns in July 2016, but PAW Patrol reclaimed the title later the same month.[53] Bloomberg L.P. described PAW Patrol as part of a "creative resurgence" that increased the Nick Jr. channel's viewership in 2016.[54] At Nickelodeon's 2016 upfront presentation for future advertisers, Cyma Zarghami named PAW Patrol one of two preschool shows to have significantly helped boost ratings for the network (the other being Blaze and the Monster Machines).[55]

In March 2015, two back-to-back premieres of the show ranked among the top twenty weekday showings (among total viewers) in Australia.[56] In May 2015, it was reported that PAW Patrol broadcasts on TF1 had been viewed by 45 per cent of households in France with preschool-aged children.[24]

Cultural impact

The show has received recognition from public figures and celebrities. Canadian Prime Minister Justin Trudeau and his children are fans of the show; Trudeau mentioned the characters by name in a 2017 speech.[57] After performing at the Super Bowl LII halftime show, Justin Timberlake filmed a segment for The Tonight Show Starring Jimmy Fallon in which he named Chase as his favourite PAW Patrol character and held a Chase plush toy.[58] During his opening monologue for the 90th Academy Awards, host Jimmy Kimmel joked that Timothée Chalamet was missing PAW Patrol to attend the ceremony, but "Ryder and his team of pups saved the day, so".[59]

The show was satirized by The Onion in a 2018 parody article; referencing police brutality in the United States, the article claimed that the show's writers defended police dog Chase for shooting an unarmed black lab.[60]

In the wake of the George Floyd protests, the show was criticized for presenting a "good-cop archetype" after a post on the show's Twitter account announcing that they would go dark in memory of Floyd received negative backlash.[61][62][63] In July 2020, White House Press Secretary Kayleigh McEnany claimed the show was canceled due to "cancel culture"[64] but the show denied any such termination.[65]

Awards and nominations

In 2014, the series' theme song was nominated for Outstanding Original Song – Main Title and Promo in the 41st Daytime Creative Arts Emmy Awards.[66] In 2016, the season two episode "Pups Save a Mer-Pup" was nominated for Best Animated Television/Broadcast Production for Preschool Children in the 43rd Annie Awards.[67] As of 2018, PAW Patrol has received seven Canadian Screen Award nominations with six wins.

Year Award Category Nominee Result Ref.
2014 41st Daytime Creative Arts Emmy Awards Outstanding Original Song – Main Title and Promo
Nominated [68]
Parents' Choice Foundation "Fun Stuff" Award Spin Master Won [69]
Environmental Media Awards Environmental Media Award in Children's Television [70]
2015 Toy of the Year Awards Property of the Year, 2015 Nominated [71]
Preschool Toy of the Year, 2015 [71]
2016 Toy of the Year Awards Property of the Year, 2016 [72]
43rd Annie Awards Best Animated Television/Broadcast Production for Preschool Children [67]
4th Canadian Screen Awards Best Pre-School Program or Series [73]
Best Direction in an Animated Program or Series Jamie Whitney Won [73]
Licensing.biz People Awards Licensee Team of the Year Spin Master [74]
Australian Toy Association Preschool License of the Year [75]
Canadian Cinema Editors Awards Best Editing in Animation Tom Berger Nominated [76]
SOCAN Awards International TV Series Music Award Voodoo Highway Music & Post Won [77]
2017 5th Canadian Screen Awards Best Pre-School Program or Series Spin Master [78]
Best Direction in an Animated Program or Series Jamie Whitney [78]
2018 6th Canadian Screen Awards Best Pre-School Program or Series Spin Master [79]
Best Direction in an Animated Program or Series Charles E. Bastien [79]
Best Sound in an Animated Program or Series Spin Master [79]

Film adaptation
Main article: PAW Patrol: The Movie

In November 2017, Ronnen Harary confirmed that Spin Master is "currently considering whether to extend the PAW Patrol franchise into feature films at some point in the next 12 to 24 months." Animation tests were conducted in 2017 to measure how the characters "would translate onto the big screen" and the company is currently in the process of developing a film script.[80]

On May 9, 2019 it was confirmed during Spin Master's First Quarter 2019 Earnings Conference Call that an animated theatrical film based on the series, titled PAW Patrol: The Movie is in the works with an August 2021 release date.[81] Animation for the film will be done by Mikros Image.[82] With development of the film later confirmed on February 21, 2020, the film will be directed by Cal Brunker who directed both The Nut Job 2: Nutty by Nature and Escape From Planet Earth. Spin Master Entertainment would produce the movie with association with both Nickelodeon Movies and Paramount Pictures.[83] On April 24, 2020, the release date was announced to be August 20, 2021.[84]

Other media

Video games

In February 2018, a video game based on the series, titled PAW Patrol: On a Roll was announced. Developed by Torus Games and published by Outright Games, it was released for PlayStation 4, Xbox One, Nintendo Switch, and Microsoft Windows on October 23, 2018.[85] Another video game, titled PAW Patrol Mighty Pups: Save Adventure Bay, was announced on July 17, 2020. Developed by Drakhar Studio and also published by Outright Games, it was released for PlayStation 4, Xbox One, Nintendo Switch, and Microsoft Windows on November 6, 2020.[86]

Live events

In April 2016, a stage show titled PAW Patrol Live: Race to the Rescue was announced.[87] The show features the PAW Patrol characters competing in a race. It toured Canada, the United States, Mexico, New Zealand, Australia and the Philippines.[88][89] A sequel show, titled PAW Patrol Live: The Great Pirate Adventure, was announced in June 2017. It follows the PAW Patrol as they rescue Cap'n Turbot from a cavern, and it will tour the same countries as its predecessor.[90] The shows are produced by VStar Entertainment Group, which is best known for producing the popular Sesame Street Live touring shows for 37 years.

Mascots based on the PAW Patrol characters have appeared at events across Canada, the United States, and the United Kingdom. They joined an "Etch A Sketch Day" celebration at Spin Master's office in Toronto on July 26, 2016.[91] The characters, along with replicas of the Lookout tower from the program, were included as part of the Nick Jr. Play Date Tour in autumn 2015.[92] Marshall and Chase made appearances at shopping malls throughout Nottingham, Suffolk, and Somerset in the U.K. in the summer of 2016.[93] Multiple meet-and-greet events attracted far more attendees than expected, with some reaching over 5,000 visitors.[94][95] They appeared for the first time in Northern Ireland at Glenarm Castle on July 13, 2016.[96] They are scheduled to appear regularly in a Nickelodeon-themed area of the Thurrock's Lakeside Shopping Centre located on the outskirts of London, England.[97]

Like many children's properties, unauthorized productions and events using copyright infringing costumes featuring the show's characters have attracted the attention of Spin Master and Nickelodeon. In February 2016, several Greene King pubs in the U.K. scheduled breakfast events with costumed characters modelled after the pups. Nickelodeon forced the chain to stop every event by threatening a lawsuit if they went ahead.[98] There was some consumer backlash as a result, but the events were not held.[99]

References
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  3. "Nickelodeon Renews Four Hit Series from Its Powerhouse Preschool Portfolio". The Futon Critic. June 4, 2019.
  4. Patrick Hipes (February 19, 2020). "'Are You Afraid Of The Dark?', 'All That', 'Top Elf,' 'Blue's Clues', 'The Casagrandes' & 'PAW Patrol' Among Slew Of Nickelodeon Renewals". Deadline Hollywood. Retrieved February 19, 2020.
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  6. "PAW Patrol". IMDB. Retrieved 12 June 2019.
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  10. "Top Entertainment Brands Take Part in Licensing Expo". PR Newswire. April 22, 2013.
  11. "Spin Master Bows First Preschool IP". License! Global. August 1, 2013. Archived from the original on September 11, 2016 – via HighBeam.
  12. "Spin Master Plans 'PAW Patrol' Tour". License! Global. July 23, 2015. Archived from the original on August 27, 2016. Retrieved August 17, 2016.
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