Rated K: For Kids by Kids

For the next four weeks beginning on March 28, 1987, the Rated K cast presented the results of a nationwide poll conducted by Nickelodeon that asked kids what their favorites in film, television, popular music,[8] and sports[9] from the past year were. Thus, came "The Big Ballot",[10][11][12] which was a pre-produced program where ballots for the show's awards were cast via mail, and then the winners would tape a thank you video that was shown during the program. These videos were introduced, and broken up by "link" segments, featuring the Rated K cast. The Big Ballot was sponsored by Bonkers fruit chews and Post Cereal.[13]

One year later, Nickelodeon would take the basic concept of The Big Ballot, and reconfigure it into what is now known as the Kids' Choice Awards.[14][15] Unlike The Big Ballot, which was a pre-produced program produced at the Rated K studio in New York City, the Kids' Choice Awards was a televised live event. Also, unlike winners receiving an Orange Blimp Award at the Kids' Choice Awards (which technically, wasn't introduced until 1990), the trophy that winners received for The Big Ballot was a golden teleidoscope.

Nickelodeon has never officially considered The Big Ballot to be the first ever Kids' Choice Awards event. As previously mentioned, unlike Kids' Choice Awards, which was a live, prime-time singular event, The Big Ballot took place over the course of four weeks from March 28-April 18, 1987. During this time span, Rated K: For Kids by Kids still reviewed movies (like the Bruce Willis-Kim Basinger comedy Blind Date) at the start of the episodes before going into a segment on The Big Ballot.

Going into 1988, the respective cancellations of Nickelodeon's celebrity and music interview-talk show Livewire and the Leonard Nimoy hosted movie behind-the-scenes program Standby...Lights! Camera! Action! from the past two years, consequently resulted in a dramatic shift regarding Rated K's role on the channel. With Rated K now left as Nickelodeon's sole modern multi-media program, the channel decided that now would be the perfect time to broaden the show's focus and revamp[16] its overall look and presentation.

For starters, Nickelodeon decided to replace Matt Nespole, Lakmini Besbroda, Mark Shanahan, and Rebecca Schwager[17][18][19] (who were admittedly by this point, aging out of their roles on the show) with Stefanie Marco, Jeremy Ryan, Kirk Gibbons, Robyn Griggs,[20] Joel Savani, Alek Lev, and Brad Kane.

The new hosts were each given a designated role. For example, movie reviews were now handled by only two critics, Robyn Griggs and Joel Savani. Brad Kane meanwhile, hosted the Rated K Update. In these short segments (that usually ran during commercial breaks or during longer shows), Brad Kane interviewed famous young people and discussed topics in entertainment and politics in a fun way that was designed to appeal to children. Among the people that Kane interviewed were Alyssa Milano, Chad Allen, and Carrie Fisher.[21]

The sets were also completely overhauled to resembling a movie concession stand with a pastel color palette. And unlike the more unpolished and improvised presentation of the first year and a half of Rated K, the show by 1988 took on a more scripted form.

Besides movie reviews,[22] Rated K now also did more extensive behind the scenes features, and started spotlighting other children's media such as video games and theme park attractions. Rated K also got age appropriate celebrities to do on-scene reporting like Wil Wheaton going to Universal Studios Hollywood to talk about the Star Trek Adventure attraction.

In an effect, the revamped version of Rated K: For Kids by Kids bore a closer resemblance to a television newsmagazine like Entertainment Tonight than At the Movies.[23][24] This iteration of Rated K would last through its final broadcast on December 18, 1988.