Rip It

Rip It is an energy drink that is produced and distributed by National Beverage Corp.,[1] maker of Shasta, Faygo, and La Croix. It was introduced in 2004[2][3] and is National Beverage Corp.'s first energy drink.[4]

This article is about the energy drink. For the fictional character, see Rip It (G.I. Joe). For the song, see Rip It! For the macOS DVD ripper, see Ripit. For the Linux command-line CD ripper, see ripit.
Rip It
TypeEnergy drink
ManufacturerNational Beverage Corp.
Country of originUnited States
Introduced2004
Variants
  • 3-Way
  • A’tomic Pom
  • Citrus X
  • Citrus X (0 calorie)
  • Code Blue
  • CYP-X
  • F-Bomb
  • F-Bomb (0 calorie)
  • G-Force
  • G-Force (0 calorie)
  • Le-MOAN’R
  • Lime Wrecker
  • Power
  • Power (0 calorie)
  • Red Zone
  • Sting-Er-Mo
  • Tribute
Websitewww.ripitenergy.com

Marketed as "energy fuel at a price you can swallow,"[2] Rip It drinks have been referred to as a "bare-budget option", often costing $1 per can in the United States.[5] They have been supplied to US military personnel serving in Afghanistan and Iraq and have gained popularity there.[5][6]

Flavors and ingredients

The drinks come in a variety of flavors (13 different ones as of 2020[3]). There are sugar-free versions of some flavors as well as 2 fl oz shots. Some flavors are available in both 16 and 8 fl oz cans.[7]

The drink contains 160% daily value of vitamin C, 240% daily value of vitamin B6, and 830% daily value of vitamin B12 per 16 fl oz serving according to product packaging (purchase date: 2020-11-24). It also contains taurine, caffeine, inositol, and guarana seed extract. Sugar-free versions contain sucralose and acesulfame potassium.[8] Rip It drinks average about 160 mg of caffeine per 16 fl oz can, with the Le-MOAN’R flavor containing 204 mg of caffeine.[9] The 2 fl oz shot versions contain about 100 mg of caffeine, with some flavors containing as much as 135 mg.[10]

Sponsoring

In 2020, the brand sponsored the 100Talk Podcast, aimed fans of 100 Thieves esports.[11] They previously sponsored Olympic champion alpine skier Julia Mancuso in 2010[12] and the No. 16 car in the Automobile Racing Club of America driven by Joey Coulter in 2012.[13]

Support of U.S. military

The drink is popular and widely consumed by U.S. forces in Afghanistan and Iraq.[14][15][6] In a 2016 interview, an Army staff sergeant noted that "over three-quarters of military personnel are drinking this stuff on the regular".[5] The brand highlights its support for the United States Military in its marketing.[16]

References
  1. "Corporate". Rip It Energy Fuel official website. Retrieved 2020-12-21. Rip It Energy Fuel is part of the National Beverage family of brands
  2. "Rip It Energy Fuel Details". bevNET.com Brand Database. Archived from the original on 2020-12-21. Retrieved 2020-12-21. Rip it Energy Fuel brand established in 2004 […] the core brand's message "energy fuel at a price you can swallow"
  3. "Rip It Energy Fuel". Shasta Foodservice. Retrieved 2020-12-21. Rip It Energy Fuel has been thriving since 2004
  4. "National Beverage Corp". encyclopedia.com. Retrieved 2020-12-21. National Beverage entered this growing segment [energy drinks] with its Rip It line of energy beverages
  5. Fulton, Wil (2016-08-12). "How an Energy Drink You've Never Heard Of Took Over the US Military". Thrillist. Retrieved 2018-05-07. over three-quarters of military personnel are drinking this stuff on the regular […] it's mostly known as a bare-budget option, often costing $1 per can
  6. Rossen, Jake (2016-04-21). "How Rip It Became the Unofficial Drink of the U.S. Military". vanwinkles.com. Archived from the original on 2016-04-25. Retrieved 2017-01-31. Rip It can be found almost anywhere a soldier goes in the Middle East. It’s as common as an MRE.
  7. "Our Brands". nationalbeverage.com. Archived from the original on 2017-01-07. Retrieved 2017-04-13. […] in fifteen regular and seven sugar-free flavors […] With 17 awesome flavors to choose from
  8. "Rip It Review | How It works, Pros/Cons, In-Depth Reviews". Dietspotlight.com. Retrieved 2012-02-16.
  9. "Caffeine in Rip It Energy Drink". caffeineinformer.com. Retrieved 2017-03-31.
  10. "Caffeine in Rip It Energy Shot". caffeineinformer.com. Retrieved 2020-12-21.
  11. "100talkpod tweet". Twitter. 2020-06-26. Retrieved 2020-12-21.
  12. "Julia Mancuso". The Official Site of the U.S. Ski Team. 2010-04-10. Archived from the original on 2010-04-10. Retrieved 2020-12-21.
  13. "Joey Coulter Ready to Rip It Up at Talladega". catchfence.com. 2010-04-20. Archived from the original on 2011-07-23. Retrieved 2011-07-23.
  14. Memmott, Mark (2009-06-26). "In Afghanistan: Coffee; Rip Its; And Tobacco". NPR. Retrieved 2012-02-16.
  15. Tyson, Ann Scott (2009-05-22). "Generals Find Suicide a Frustrating Enemy". Washingtonpost.com. Retrieved 2012-02-16.
  16. "Military Support". Rip It Energy Fuel official website. Retrieved 2020-12-21. For over a decade, we’ve supported the United States Military, serving RIP IT at home and downrange since 2004.


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