Sting Energy Drink
Sting Energy Drink is a carbonated energy drink from PepsiCo International and produced by Rockstar Inc. Sting is available in three flavours, such as original Gold Rush, Gold (with Ginseng), Power Pacq (Gold Rush with Malunggay), Power Lime (Kiwifruit/Lime) and Berry Blast (Strawberry).
 | |
| Type | Carbonated Energy Drink |
|---|---|
| Manufacturer | Rockstar Inc. |
| Introduced | 2002 (in Nepal) |
| Flavor | Strawberry (original) Strawberry (with ginseng) Gold Rush (original) Gold Rush (with ginseng) Sting Pro (isotonic drink, chanh muối flavor) Kiwi Lime |
| Website | http://www.pepsico.com/Brands/BrandExplorer#good-for-you |
Ingredients
Ingredients include carbonated water, sugar, citric acid, artificial flavor, maltodextrin, sodium citrate, sodium hexametaphosphate, potassium sorbate, caffeine, sodium benzoate, tartrazine, inositol, calcium disodium EDTA, modified food starch, Panax ginseng extract, niacinamide, sunset yellow, pyridoxine hydrochloride, and cyanocobalamin..
Nutritional information
Serving size: 250ml
| Per Serving | |
|---|---|
| Energy (Kcal) | 244 |
| Carbohydrate (g) | 62.7 |
| Vitamin B3 (mg) | 9.9 |
| Vitamin B6 (mg) | 1 |
| Vitamin B12 (mg) | 1.9 |
| Protein (mg/L) | 0 |
| Total Fat (mg) | 0 |
| Saturated fat (mg) | 0 |
| Total sugar (g) | 62.5 |
Advertising campaign
After the launch of Sting in Pakistan, PepsiCo started a widespread campaign, which included road advertising and TV commercials. Starting from Karachi, the Hummer (advertising vehicle) travels through different areas and offers free Sting energy drink to people on the roads. The TV commercial was shot in Indonesia in which a person is shown generating electricity and charging a car battery after drinking the Sting energy drink.