NOS (drink)

NOS Energy Drink is an energy drink sold in 16 and 24oz cans. The drink was also distributed in a bottle designed to look like a NOS (Nitrous Oxide Systems) tank but this bottle has been discontinued. Formerly a property of The Coca-Cola Company,[1] it is currently produced by Monster Beverage and licensed by Holley Performance, which owns the trademark. NOS contains high levels of taurine and caffeine, and it also contains guarana. L-Theanine was removed as a "CMPLX6" ingredient in 2016,[2] with inositol becoming listed as one of the six featured ingredients on the can. NOS Energy is currently available in Original, GT Grape, Nitro Mango, Sonic Sour, Power Punch and Turbo.[3]

NOS High Performance Energy Drink
TypeEnergy drink
ManufacturerMonster Beverage
Country of originUnited States
Introduced2005
VariantsNOS Original
NOS Sugar Free(Discontinued)
NOS GT Grape
NOS Cherried Out(Discontinued)
NOS Charged Citrus(Discontinued)
NOS Rowdy(Discontinued)
NOS Nitro Mango
NOS Power Punch
NOS Sonic Sour
NOS Turbo
Related productsMonster Energy Drink
Full Throttle
Websitedrinknos.com

History

In February 2005, the Fuze Beverage company launched the beverage. The name "NOS" was licensed from Holley Performance Products, which manufactures the Nitrous Oxide Systems (NOS) brand of automotive nitrous injection systems.[4][5] According to Holley, NOS is the first automotive product to have a consumable food product share its name and logo.[6] In February 2007, Fuze was purchased by The Coca-Cola Company, which transferred the NOS licence to Coca-Cola.[7][8] On June 12, 2015, Coca-Cola announced the transfer of its energy division, including NOS and Full Throttle, to Monster Beverage.[1]

Team NOS

NOS has been involved in various forms of motorsports as its main source of advertising. Team NOS currently consists of Monster Energy NASCAR Cup Series driver Ricky Stenhouse, Jr., Formula Drift driver Chris Forsberg, ARCA Menards Series driver Riley Herbst and YouTuber TJ Hunt

NASCAR driver Kyle Busch and off-road driver Brian Deegan are former members of Team NOS. Busch became a NOS Energy driver in 2008 when he first joined Joe Gibbs Racing. He has raced the No. 18 NOS Energy Toyota Camry to victory lane a record number of times in the Xfinity Series, where he is the all-time leader in race wins, initially from 2008 until 2011, when he switched to then-rival Monster Energy in 2012, around the same time NOS parent Coca-Cola was exploring a sale of its energy drink brands. Following Monster's acquisition of Coca-Cola's energy beverage products, and a corporate decision to realign the Busch Brothers, both of whom are affiliated with Monster Beverage, Kyle was aligned with NOS Energy in 2016.[9] In the fall of 2016, Monster Beverage released its newest flavor "NOS Rowdy" which was inspired by Busch and his nickname "Rowdy". The sponsorship ended after the 2018 season.

NOS is the primary sponsor of World of Outlaws NOS Energy Drink Sprint Cars Series driver, Sheldon Haudenschild.[10]

Ingredients

Ingredients are carbonated water, high fructose corn syrup, citric acid, sodium citrate, sodium hexametaphosphate (preservative), caffeine, taurine, natural flavors, acacia, potassium sorbate (preservative), glycerol ester of rosin, inositol, sucralose, yellow 5, calcium disodium edta (preservative), pyridoxine hydrochloride (vitamin B6), yellow 6, guarana, cyanocobalamin (vitamin B12)[3]

References
  1. "The Coca-Cola Company and Monster Beverage Corporation Close on Previously Announced Strategic Partnership". The Coca-Cola Company. Atlanta and Corona, California. June 12, 2015. Retrieved 10 February 2016.
  2. "products - NOS". www.drinknos.com. Retrieved 6 January 2018.
  3. MyRedeemPinWidget (2007-02-20). "NOS - High-Performance Energy Drink". Drinknos.com, The Coca-Cola Company. Archived from the original on 2013-05-10. Retrieved 2013-05-30.
  4. "Fuze to Launch New Products. CEO Says IPO 'Not Out-of-the-Question.' Distribution Handled by Coke and Independent Bottlers and Distributors". Beverage Digest. February 18, 2005. Archived from the original on 22 February 2016. Retrieved 10 February 2016.
  5. Fuze Beverage (March 18, 2008). "NOS Energy Drink Releases 2 oz. Energy PowerShot: Superior performance ... Smaller package". PR Newswire. Englewood Cliffs, New Jersey. Retrieved 10 February 2016.
  6. "About NOS". Holley Performance Products. Retrieved 10 February 2016.
  7. "Coca-Cola buys Fuze Beverage". dailycamera.com. Retrieved 19 May 2015.
  8. Fitzgibbons, Patrick; Coffey, Sarah (February 1, 2007). "Coca-Cola to buy juice and tea maker Fuze". Reuters.
  9. "Team Nos". Drink Nos. Retrieved 12 September 2016.
  10. NOS Energy Drink New Title Sponsor Of World of Outlaws - FloRacing, 21 January 2019



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