SYM Motors

Sanyang Motor Co., Ltd. (Chinese: 三陽工業股份有限公司; pinyin: Sānyáng Gōngyè Gǔfèn Yǒuxiàn Gōngsī) was founded in Taipei in 1954 by Huang Chi-Chun and Chang Kuo An. The company's headquarters is established in Hsinchu County, Taiwan and sells its two-wheeled products under the brand name SYM. Sanyang's three major production bases are in Taiwan, China and Vietnam. The company manufactures and sells scooters, motorcycles and ATVs under the SYM brand, while it also manufactures automobiles and mini-trucks under the Hyundai brand. Since it began, the company has produced more than 800 thousand automobiles and 16 million scooters and motorcycles. The annual sales revenue of the company exceeds 1 Billion US dollars and it produces about 600,000 units of motorcycles and 20,000 automobiles per year. SYM currently employs around 2,300 people in its Taiwan manufacturing plants.[1]

Sanyang Motor Co., Ltd.
IndustryMotorcycles and automobiles manufacturing and sales
HeadquartersHukou, Hsinchu County, Taiwan
Key people
Walter H.C. Chang
ParentSanyang Motor
Websitehttp://www.sym-global.com

History

In 1954 Sanyang Electrics was formed to manufacture dynamoelectric light sets for bicycles. It was restructured into Sanyang Industry Co. Ltd. and entered a technical agreement with Honda in 1961 to begin local assembly of motorcycles, the first motorcycle manufacturer in Taiwan (30% local content).[2] In 1969 assembly of small Honda cars (N600, TN360) began. As Sanyang's own motorcycles entered direct competition with Honda's products worldwide, the relationship was terminated in January 2002 and Honda began building cars themselves as Honda Taiwan Co. Ltd.[3] Sanyang instead signed a contract with Hyundai and currently assembles much of their lineup for the domestic Taiwanese market.

Sanyang Industry was renamed as Sanyang Motor Co. Ltd. in January, 2015. The Company has its main office in the Hsinchu Industrial Park in Hsinchu County, Taiwan. It has a subsidiary in Xiamen city, China, named Xiamen Xiashing Motorcycle Co., Ltd., and another subsidiary in Bien Hoa, Dong Nai, Vietnam, named Vietnam Manufacturing & Export Processing Co., Ltd. (VMEP).

Global operations

Sanyang is a strategic partner of the Hyundai Motor Company and manufactures Hyundai automobiles and mini-trucks in Taiwan. Sanyang also has ties with international companies like International Truck, Bombardier Recreational Products and Mahindra & Mahindra Limited in India.

In July 2005, Sanyang launched a new range of two-wheelers for sale in the European market. The range includes the GTS scooter (available with 125 cc, 200 cc and 250 cc engines), the MIO scooter (50 cc and 100 cc), and two ATV models: the Trackrunner leisure ATV (200 cc engine), and the 250 cc Quadlander off-roader.

In January 2006, Sanyang signed an agreement with the Kinetic Motor Company of India for a purchase of 2,065,000 equity shares and technical collaboration, which will amount to Sanyang holding an 11.1% (approx.) stake of the enhanced capital of Kinetic Motor Company Limited. With Sanyang taking a minority stake, the management control will be retained with the Kinetic Group. In 2008, the two-wheeler division of The Kinetic Group was taken over by Mahindra, a leading manufacturer of utility vehicles in India.

In 2002, SYM scooters began appearing in the US courtesy of a grey market importer SYM USA from West Palm Beach, Florida. Several hundred units were imported from the UK that were non-EPA, non-DOT certified and a rogue US distribution network developed.

In 2003 an official importer, SYM America, organized by the Malaguti USA importer, began operations selling in the Southeast and Puerto Rico. In 2004 Tomos USA negotiated with Sanyang for exclusive sales in the US, but the deal was called off later due to some disagreement on contact details. Sanyang later cooperated with Carter Brothers Mfg. Co. Inc for its sales in the US. Malaguti USA ceased and became Martin Racing Performance and still carried some parts for the DD 50 and Jet Euro 50. In an agreement reached with Carter Brothers Mfg. Co. Inc. the company abandoned the SYM scooter distribution project for the US in exchange for assistance in developing the after-market go kart product and stocking the SYM upgrade lines for Carter Brothers Mfg. Co. Inc.

In January 2006, SYM signed a partnership agreement with Carter Brothers Mfg. Co. Inc. for exclusive distribution rights in the United States of America. Operating out of a 235,000 sq ft (21,800 m2) office-production-and-warehouse facility in the small town of Brundidge, Alabama, 60 miles (97 km) south of Montgomery, Carter Brothers claims to be the oldest and largest continually operating manufacturer of go-karts and off-road buggies in the world. Established in 1936 by the brothers W.W. Carter and Charlie Carter, the company initially specialized in manufacturing agricultural machinery, lawnmowers and personal gardening equipment.

On 12 July 2010, a fire destroyed Carter Brother's main warehouse and manufacturing facility,[4] resulting in the loss of approximately 3,000 unsold SYM scooters.[5] A subsequent investigation by the Alabama State Fire Marshal's Office determined that the cause of the fire was arson.[6]

In March 2011, an official at Carter Brothers Mfg. Co. Inc. made it known to the editor of the Team Symba web blog that the partnership agreement between SYM and Carter Brothers would end as of 1 April 2011.[7] Also in March 2011, Alliance Powersports, Inc. (a subsidiary of Lance Powersports, Inc.) of Mira Loma, California, notified existing SYM dealers that it had signed an exclusive distribution agreement with SYM for the western half of the US.[8]

In October 2006, SYM opened a second manufacturing facility in Nagoya, Japan. They are known for their parody advertisements on Japanese subways, taxis and cars. Their slogan, reading "名古屋にこいや!", literally meaning "Come down to Nagoya!", is known by many locals.

In July 2014, Walter H. C. Chang was appointed Chairman of Sanyang Motor. He has been taking actions to further strengthen the company's core businesses, optimize sales channels and increase customers' satisfaction.

Models
SYM Attila in Ho Chi Minh City
SYM Mio in Durham, North Carolina
SYM GTS EVO 125i at HMS Royal Arthur in Corsham, Wiltshire

Scooters

The company has offered, or now offers, the following scooter models:

  • Allo 50
  • Allo 125
  • Attila
  • Crox
  • Cello
  • Citycom 125
  • Citycom 300i
  • Cruisym 125
  • DD 50 (SYM Jolie)
  • Duke
  • Euro MX
  • Fancy 50
  • Fiddle
  • Fiddle II
2009 SYM Fiddle II
  • Fiddle III
  • Flash 50
  • Free 50
  • GR125
  • GT125
  • GTS250i
  • GT125 EVO
  • GTS 200
  • GTS (called Joymax in Israel)[9]
  • GTS EVO 125
  • GTS 1
  • HD 200
  • Jet
  • Jet 4
  • Jet Euro X
  • JetPower
  • JetPower EVO
  • Jet S
  • Jet Sport X
  • Joymax 300i
  • Joyride (called Le Grande in Australia)[10]
  • Jungle
  • Lance Cabo 50/100/150 cc
  • Lance Cali Classic 50/125/150/169 cc (the 169 cc is fuel injected, and marketed as a 200i)
  • Lance Havana Classic 50/125/150/169 cc (the 169 cc is fuel injected, and marketed as a 200i)
  • Lance PCH 50/125/150 cc
  • Lance Soho 50
  • Mask
  • MaxSym 400i/600i
  • Megalo
  • Mio 50 (Models: Race, 50th Anniversary, Deluxe [Europe])
  • Mio 100
  • Orbit/Classic
  • PCH 50/125/150/169 cc (the 169 cc is fuel injected, and marketed as a 200i)
  • Pure
  • Pure SR ("Super Race" Version of Pure/Flash 50)
  • Symply
  • Radar-X (Also called Radar 125 in Thailand)[11]
  • Red Devil (also a Michael Schumacher Version available)
  • RS
  • RV250
  • Super Duke
  • Super Fancy 50
  • Shark
  • VS/Excel II
  • Fighter (carbureted, ZR dual disc version and EFI VIP)
  • New Fighter (EFI with STCS intake technology)
  • Xpro series
  • SYM Joyride 125 Evo
  • Symphony
  • Symphony 125S
  • Symphony SR
  • Symphony ST (Also called Fancy 125 in Vietnam)
  • Symmetry
  • Z1
SYM T1

Motorcycles

SYM 250

  • Bonus MB125A
  • Wolf 125/150/300
  • Wolf Classic 125/150
  • T1 150
  • T2 250
  • T3 280
  • RV 1-2
  • XS125-K[12]
  • Wolf SB 250NI
  • Husky 125

SYM 183

  • NHT 190/200 (Trazer)

SYM 125

  • NHT 125

Cubs
SYM Outback 700

ATVs
  • Outback 700
  • Track Runner
  • QuadLander
  • Quadraider 600cc

Light Trucks and Vans

See also

References
Notes
  1. http://www.sanyang.com.tw/filehub/upload/34.pdf
  2. "SYM History". Sanyang Industrial Co. Ltd. Archived from the original on 2013-03-11. Retrieved 2010-12-13.
  3. Chen, Kevin (11 January 2002). "Honda to sever ties with Sanyang". Taipei Times. p. 18. Retrieved 2010-12-13.
  4. Keaton, Holli (12 July 2010). "Devastated". Troy Messenger. Retrieved 2011-03-17. Cite journal requires |journal= (help)
  5. Henry, Bryan (13 July 2010). "Fire marshal puzzled over discovery in Pike Co. warehouse fire". WSFA12 News. Retrieved 2011-03-17. Cite journal requires |journal= (help)
  6. Keaton, Holli (19 July 2010). "Arson named cause in Carter Brothers fire". Troy Messenger. Retrieved 2011-03-17. Cite journal requires |journal= (help)
  7. Dahl, Nathaniel (17 March 2011). "SYM and Carter Brothers - Splitsville!". Team Symba. Retrieved 2011-03-17. Cite journal requires |journal= (help)
  8. Martin, Joel (14 March 2011). "Lance - Alliance email confirms West Coast Relationship with SYM!". MRP-Speed.com. Retrieved 2011-03-17. Cite journal requires |journal= (help)
  9. Joymax 250i Archived 2012-04-14 at the Wayback Machine
  10. Le Grande 200 specifications
  11. Radar-X 125 in Thailand
  12. Sym on-line showroom Archived 2012-12-13 at the Wayback Machine
Sources
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