Spatini sauce

Spatini spaghetti sauce is an American tomato sauce mix with a flavor profile built upon oregano, thyme, pepper, onion, garlic, and other natural flavors.[1] The sauce mix was manufactured and distributed originally by Spatini Co., subsequently by Unilever and its subsidiary Lipton, and at present by Lawry's.[2]

Spatini sauce
Spatini sauce packet
TypeTomato sauce
Place of originUnited States
Region or statePhiladelphia, Pennsylvania
Created byRussell G. Lakoff and Harry Seidman
Invented1952
Main ingredientsSalt, sugar, onion, potato starch, spices (including red pepper, turmeric, black pepper), corn maltodextrin, garlic, beet (color), dextrose, yeast extract, guar gum, and carrot

History


Spatini spaghetti sauce mix was originally developed and marketed by Russell G. Lakoff and Harry Seidman of Overbrook Hills, Pennsylvania, who registered their business in Philadelphia as Spatini Co. on September 4, 1952,[3] selling the dry powdered mix packaged in boxes of three packets. It was manufactured in Philadelphia until 1976, when the private company was sold to Lipton. At that point the Spatini Company was moved to Lipton headquarters in Englewood Cliffs, New Jersey. The Spatini Co. also manufactured a brown gravy mix that was sold under the Spatini brand.[4] In 1962, Spatini spaghetti sauce added a version with tomatoes already included.[5]

Lipton, a subsidiary of Unilever, purchased Spatini Co. in 1976, and took over the manufacture, distribution, and marketing of Spatini spaghetti sauce mix. Unilever shifted Spatini spaghetti sauce mix from Lipton to its subsidiary Lawry's line in the mid-1980s,[6] and Lawry's continued to promote and sell Spatini spaghetti sauce mix for home consumers, as new recipes using the mix were introduced for commercial users.[7]

Retail manufacturing of Spatini spaghetti sauce mix for home consumers ended in January 2007,[8] but it continues to be manufactured and distributed commercially for restaurant and institutional use[9] by Lawry's, which was sold by Unilever to McCormick & Company in 2008.[6]

Ingredients

In 2017, the listed ingredients for Spatini spaghetti sauce include salt, sugar, onion, potato starch, spices (including red pepper, turmeric, black pepper), corn maltodextrin, garlic, beet (color), dextrose, yeast extract, guar gum, and carrot.[10] In the 1980s, Spatini spaghetti sauce listed ingredients as sugar, salt, dehydrated onion, potato starch, spices, natural flavors (contains dairy), garlic powder, maltodextrin, beet powder (for color), autolyzed yeast extract, and guar gum. The ingredients in earlier versions of Spatini spaghetti sauce were listed as sugar, salt, dehydrated onions, potato starch, spices and herbs, artificial color (beet and carrot powder), egg white powder, whey, monosodium glutamate (flavor enhancer), natural flavor, and vegetable gum.[6]

Nutritional information

The commercial version of Spatini spaghetti sauce mix lists a serving size of two teaspoons or six grams, which seasons a half cup when prepared. One serving contains 20 calories, 620 milligrams of sodium (26% Daily Value), 2 grams of sugars, 4 grams of carbohydrates (1% Daily Value), with no fat, protein, cholesterol, or fiber.[10]

Marketing

Spatini spaghetti sauce began to emphasize television advertising in 1964, when the company shifted its advertising agency from Weightman, Inc., to Firestone-Rosen, Inc.[11] Because Firestone-Rosen had conflicting assignments from the Ronzoni company,[12] Spatini moved its account to Ron Bloomberg Advertising in 1969,[13] after which Spatini was advertised on broadcast media[14] by singing the words "Spatini spaghetti sauce" to the tune of "La donna è mobile" from the opera Rigoletto.[15][16]

References
  1. Wilbur, Todd (2009). Top Secret Recipes Unlocked: All New Home Clones of America's Favorite Brand-Name Foods. Plume. ISBN 978-0-45229-579-7.
  2. "Spatini Details". TrademarkBank. Retrieved June 10, 2017.
  3. "Spatini Co". CompaniesPA. Retrieved September 25, 2016.
  4. "Philadelphia's Spatini Co. Appoints Firestone-Rosen". Sponsor. Sponsor Publications. 18: 56. 1964. ISBN 0-19533-553-8. Retrieved September 25, 2016.
  5. "New Products: Spatini Mix with Tomatoes". Super Market Merchandising. Super Market Publishing Company. 27: 93. 1962. Retrieved September 25, 2016.
  6. Pollard, Garland (September 14, 2010). "Fan of Spatini Speaks Out". BrandlandUSA. Retrieved June 10, 2017.
  7. "New Recipes for Spatini". Restaurant Business. 83: 56. 1984. Retrieved September 25, 2016.
  8. Marcus, Erica (March 21, 2007). "Burning Questions: Can this sauce be duplicated?". Newsday. Archived from the original on June 15, 2020. Retrieved September 15, 2016. Alt URL
  9. Rothman, Julie (July 6, 2010). "Recipe: Shortcut Lasagna - A reader was looking for a lasagna recipe she got off a Spatini spaghetti sauce mix box". The Seattle Times. Retrieved June 8, 2017.
  10. "Lawrys Spaghetti Sauce, Spatini". McCormick for Chefs. Retrieved June 10, 2017.
  11. "Agency appointments..." (PDF). Broadcasting. July 6, 1964. p. 42. Retrieved June 10, 2017.
  12. "Directory". Editor & Publisher. 102: 67. 1969. Retrieved June 10, 2017.
  13. "Business briefly". Broadcasting. 1969. p. 26. Retrieved June 10, 2017.
  14. "Selling Sounds". Billboard: 29. March 14, 1970. Retrieved June 10, 2017.
  15. Greenwald, Helen M., ed. (2014). The Oxford Handbook of Opera. Oxford University Press. p. 948. ISBN 9780195335538. Retrieved June 10, 2017.
  16. Sorba, Carlotta (November 2009). "Attila and Verdi's historical imagination". Cambridge Opera Journal. 21 (3): 341–348. doi:10.1017/S0954586710000145.
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