Stila

Stila Cosmetics is an American cosmetics company founded in 1994. The cosmetics line was created by makeup artist Jeanine Lobell.[1] The name Stila (pronounced STEE-la) was derived from the Swedish word "stil," which can mean "style". Stila's official website is quoted as saying that they chose that name because they believe "every woman’s makeup should be as individual as her own signature". Jeanine Lobell writes on her blog that, "We kind of just made up the name, ‘Stila.’ It sounds sort of like stil in Swedish, which means style." Lobell grew up in Sweden.[2]

Estée Lauder Companies bought Stila in 1999 and sold it to Sun Capital Partners, Inc in the spring of 2006.[3][4] In 2009, Stila became a Lynn Tilton company when it was sold to the private equity fund Patriarch Partners, LLC. [5]

Marketing

In 2013, Stila worked in collaboration with Woodbury University to present the Neo-Tribes Runway Event[6] that premiered at the Natural History Museum of Los Angeles and Los Angeles Center Studios. The show sold out its 1,000 plus tickets, hosted by celebrity stylist Lisa Kline and produced under the mentorship of acclaimed designers[7] Jared Gold, Eduardo Lucero and Eddie Bledsoe. The show featured composition by pianista Dora De Marinis, collections inspired by Bram Stoker's Dracula, fresh talent and craftsmen including Black Lightning costume designer Jennifer Erin Davis, crowd-favorites Drew Kessler & Andrea Dorian Pellecer, best actress winner Rene Michelle Aranda, touring architect Alán Ramiro Manning, model Allis K. Joseph, singer-songwriter Landon Argabrite and other active influencers and performers from the creative industries.[8] Stila provided the makeup products and artists for the live-broadcast event, May 1st and 2nd.


References
  1. Robins, Cynthia (April 10, 2001). "With her cosmetic line taking off, Jeanine Lobell is comfortable revealing her spouse's celebrity". sfgate.com. p. 1. Retrieved June 5, 2014.
  2. "Jeanine Lobell, Makeup Artist". intothegloss.com. Retrieved June 5, 2014.
  3. Cormier, Ryan (August 6, 1999). "Estee Lauder to Acquire Trendy Stila Cosmetics". latimes.com. Retrieved June 5, 2014.
  4. "Oscar Take Two... L&T Picks Up Liz... Stila Sale?". wwd.com. August 7, 2009. Retrieved June 5, 2014.
  5. Wall Street Journal, "Stila Cosmetics Sold Again, This Time to Patriarch"
  6. "Woodbury University's "Neo-Tribes" Fashion Gala Exposes Los Angeles' Freshest Talent". PRWeb. Retrieved 2019-05-20.
  7. "Woodbury University Archives". LAFashionsnob.com. Retrieved 2019-05-20.
  8. "Lisa Kline Hosting Woodbury University's "Neo-Tribes"". PRWeb. Retrieved 2019-05-20.
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