The George Hotel, Crawley

The George logo

At the time of the Domesday survey in 1086 there was no manor or village of Crawley,[5] but the thickly forested area was gradually being cleared and settled.[6] The land on which the village of Crawley developed—a sloping site with higher land to the south, at the point where the Low Weald rises to become the High Weald—was probably owned by William de Warenne, 1st Earl of Surrey as part of one of the manors to the south.[6][7]

During the Norman era in the late 11th and 12th centuries, a nucleated village began to appear, prompted by the development of a north–south "High Street" forming part of a longer route from the capital city, London, to the port of Shoreham on the English Channel coast.[8][9] This replaced an earlier northeast–southwest route linking local farms to the older settlement of West Green, about 0.5 miles (0.8 km) west of Crawley, because a north–south route could take advantage of an area of drier, harder land[8] formed by an outcrop of sandstone from the Hastings Beds that jutted into the sticky, waterlogged Weald Clay, which predominated around West Green and Crawley.[10]

The main road quickly became established, and Crawley was a natural stopping place almost exactly halfway between the coast and London.[8][11] Its development into an urban area was assured when King John granted a charter for a market in 1202.[12] St John the Baptist's Church was founded a few decades later,[13] a manor house was built in the late 14th or early 15th century,[14] and the local iron industry brought further prosperity.[15] Buildings appeared on both sides of the High Street, which widened significantly as it passed the manor house and church, and the market's position on a long-distance through road enabled it to thrive.[12]

The first mention of The George appears in 1579, when landowner Richard Covert died and passed on an area of land (a tenement) to his son. This necessitated a payment to the Lord of the manor. The tenement bore the name of The George, and was situated in a valuable position: in the centre of Crawley, on the west side of the High Street[16] (and just inside the parish of Ifield, a nearby village; the boundary between Ifield and Crawley parishes ran along the middle of the High Street).[17] The building on the land was almost certainly an inn at that time,[3][18] and many sources assert that its oldest parts date from about 1450.[2][19][20][21] Its centre section, an open hall-house of a type common in the area, may be even older, possibly late 14th century.[22]

The exterior, showing the replica gallows

An early remodelling came in 1615, when a timber-framed extension was built on the south side, a new jettied cross-wing was added at the front and a stone fireplace was installed.[20] This bears the date 1615 (although this may have been carved later), and has carvings and arches.[4][20] An inventory dated 1689, carried out when the owner died, revealed that the George Hotel had 15 bedrooms, two parlours, a kitchen, a bakery, a small brewery, stables, a barn, a back yard and a cellar.[23][24] Meanwhile, a gallows was erected outside the hotel, partly spanning the High Street; one end was attached to the top floor of the building.

Until the 18th century, the narrow, waterlogged road northwards from Crawley towards Reigate and London could only be used by horses, and even then only with difficulty; it was impassable for carriages, carts and other wheeled vehicles.[25] Trade was being affected, demand for travel between Crawley and London was growing (by the late 17th century it was one of several towns in Sussex to be served by scheduled packhorse-drawn goods wagons to and from the capital), and the nearby market towns of Horsham and East Grinstead threatened to overtake Crawley in importance.[26] (Like Crawley, they each had two licensed taverns in 1636, when an inventory of Sussex's 61 licensed premises was drawn up.)[27] In 1696, one of England's first turnpike Acts was passed, which allowed tolls to be collected to pay for repairs and improvement. A tollgate was built at the north end of Crawley,[28] which gave its name to the present neighbourhood of Northgate.[29]

The growth of Brighton as a fashionable seaside resort from the mid-18th century was also invaluable to Crawley's prosperity: it lay directly south of Crawley, and replaced Shoreham as the main focus of north–south traffic.[19][21] In 1770, the section between Lowfield Heath (north of Crawley) and Brighton was turnpiked, and for the first time the full length of the London–Brighton road was properly constructed and maintained.[30] The journey by horse and carriage now took about eight hours,[25] and Crawley was perfectly placed to become a daytime or overnight stopping point. Within a few years, about 60 coaches were making the journey every day, and The George—as the town's largest and best-equipped hotel—became "the recognised halfway house between London and Brighton".[31]

Artist Thomas Rowlandson's aquatint of 1789, An Excursion to Brighthelmstone in 1789 (the title uses Brighton's original name), shows The George Hotel prominently. It is the earliest artistic depiction of Crawley,[2][31] and shows a riotous horse auction underneath the original gallows. The horses were reputedly seized from smugglers apprehended in the area, which was notorious for that activity at the time.[24][31] Bareknuckle prizefighting was also a major local attraction from which The George benefited: nearby Crawley Down and Copthorne were "the most renowned battlefields in the south of England", and The George itself became "the hub of the pugilistic universe".[32][33] Tens of thousands of people of all classes—including members of the Royal Family (such as the Prince Regent), statesmen and famous playwrights—would visit Crawley Down or Copthorne Common to watch and bet on extremely violent contests which could last for hours; the George was invariably used as the base from which to visit these illegal bouts.[2][19][33] Other famous visitors of this era included Lord Nelson—whose sister lived in the nearby village of Handcross—[19][25] Queen Victoria, who on one occasion was stranded overnight when her carriage broke down,[19][34] and the Prince Regent, whose patronage of Brighton and regular travelling of the London–Brighton road indirectly brought about the upturn in fortunes experienced by Crawley in general, and the George Hotel in particular, during the 18th century.[31] In this era, it was one of Britain's best-known and most important coaching inns,[35] and it held "the premier position" among Sussex's many such establishments.[18]

The annexe (centre-right), demolished 1930s

Also by this time, the former gallows had been converted into an inn sign that soon became a landmark,[19][31] and some structural and exterior alterations were made—the first of many over the subsequent years.[36] The earliest known photograph of the George, dated 1867, shows a dilapidated building of several uncoordinated parts: it had expanded over the years to take in buildings on each side of the original medieval inn, and it was considered a purely functional building with no obvious architectural merit.[37] By this time, the coaching era was in terminal decline because of the increasing popularity of rail travel; a line was opened between London and Brighton in 1841, with a station at Three Bridges just east of Crawley,[38] and the town centre received its own branch line and station in 1848.[39] Despite this, Crawley High Street remained busy as the town continued to grow, and The George underwent more renovation and was extended further. In particular, an old (possibly 18th-century) free-standing building which stood in the middle of the wide High Street, and which was once used as a candle factory, was acquired by the George's owners and became an annex.[40][41] It was this building, rather than the main part of the hotel, which accommodated Queen Victoria when she was forced to stay overnight.[34] Cycling for leisure purposes became a fad in the late 19th century, and the London–Brighton road was a popular route; the George became a regular stopping point for groups of cyclists.[42]

Major changes took place in the 1930s. The annex was knocked down in 1933,[40] and the site in the middle of the High Street was converted into a bus stop and a car park for the hotel[43][44] (itself removed since the street's pedestrianisation in the early 21st century). The gallows sign was replaced with a replica, and two smaller facsimiles were added in the car park, which was also flanked by four medieval-style lanterns.[44][45] Meanwhile, wide-ranging renovations to the hotel itself made the building look even older than it did before; all structural changes took its medieval character into account and were made in a complementary style,[45][46] making all the disparate parts of the hotel "look an integrated whole".[28]

Soon after World War II, Crawley was designated as England's second New Town by the Labour government of Clement Attlee, who passed the New Towns Act 1946.[47] Housing, industry and offices developed rapidly around the core of the old town; despite early fears that historic buildings (including The George Hotel) would have to be destroyed, most of the historic High Street was preserved.[48] The growth of nearby Gatwick Airport from a little-used airstrip into an international airport provided further impetus, and by the start of the 21st century Crawley had become a regional centre with 100,000 people—compared to a population of about 7,000 before World War II.[49] Demand for hotel space grew continuously,[50] and The George was extended to the rear and began marketing itself as the Gatwick George Hotel.[51] As of 2021 it is branded Ramada Crawley Gatwick.[1]

The George Hotel was listed at Grade II* by English Heritage on 21 June 1948.[4] Such buildings are defined as "particularly important" and "of more than special interest".[52] As of August 2013, it was one of 12 Grade II* structures, and 100 listed buildings and structures of all grades, in the Borough of Crawley.[53] Since the New Town was established, Crawley has been split into 13 neighbourhoods, and all listed buildings in the borough are described on the council's schedule of listed buildings as being in one of these neighbourhoods; the George Hotel is classed as being in West Green, and is one of six listed buildings in that neighbourhood.[53]