Trivikram Srinivas

Trivikram had no plans to write film dialogues, but instead had an interest in directing.[3][4] Sunil introduced Gowtam Raju initially, and then Gowtham Raju, in turn, introduced Trivikram to T.D.V. Prasad, who asked Trivikram to write the dialogues for the climax scene of the movie he was working on at that time. Prasad, impressed with the result, then asked Trivikram to work as an assistant to director K. Vijaya Bhaskar. It was during this project that Trivikram received an offer to write dialogues for the movie Swayamvaram.

Although Swayamvaram was the first movie for which Trivikram wrote dialogues, Nuvve Kavali was released first.[7] Trivikram went on to write dialogue for Chiru Navvutho, Nuvvu Naaku Nachav, Malliswari, Jai Chiranjeeva and Manmadhudu.[3] He also worked as dialogue writer for the Telugu movie Vasu starring Venkatesh and Bhumika Chawla directed by A. Karunakaran. Though known as a dialogue writer, Trivikram also penned lyrics for a song in the movie Oka Raju Oka Rani, and sang a bit of the song Computersu Artsu Scienceu in his directorial debut Nuvve Nuvve.[3][4]

Trivikram received critical acclaim with his directorial debut with the film Nuvve Nuvve,[7] a movie dealing in depth with family sentiments along with high doses of comedy. This was followed by the critically acclaimed film Athadu. Athadu collected a distributor's share of ₹220 million (US$3.1 million) in its total run, thus becoming the 2005 box office hit in Tollywood.[3] Its satellite rights were sold for ₹45 million (US$630,000). Following upon its initial recognition, the film was dubbed into Tamil, Malayalam, and Hindi, as well as being dubbed into Polish for a release in Poland as a Poszukiwany, becoming the first Telugu film released in Poland.[3]

Trivikram's next directorial Jalsa became the most anticipated film of the year 2008, with a release of 325 prints in 1000 theatres. The film's audio rights were sold to Aditya Music for ₹9 million, the highest for a Telugu film ever in recent times. Jalsa became a major hit at box office by grossing ₹720 million (US$10 million) in 50 days.[3] Jalsa was followed by Khaleja released on 7 October 2010, for which Trivikram directed Mahesh Babu in two Thums Up soft drink commercials to assist in promoting the film.[8] Mahesh Khaleja was his next flick with an average verdict Khaleja collected ₹150 million (US$2.1 million) at global box office.

Trivikram provided the dialogues and screenplay for the film, Theenmaar, starring Pawan Kalyan and Trisha Krishnan[9] in a remake of Love Aaj Kal released in March 2011.[10] He then directed Julayi starring Allu Arjun and Illeana the film became a box-office hit.[11][12] Next, he directed Attarintiki Daredi starring Pawan Kalyan and Samantha. It was released to high expectations and created an all time Telugu movie records. Despite being troubled with piracy version, which has up to 90 minutes of the movie and went online a few days before the official release of the movie, the film became an Industry hit, shattering all the previous box office records and collected a share of 100 crores". He then directed S/O Satyamurthy starring Allu Arjun and Samantha. The film was released on 9 April 2015 to a general positive response. It grossed ₹905 million and netted a total of ₹519 million at the global box office during its full run. His A Aa starring Nithin and Samantha became a runaway hit as well.[13] 2018 was a mixed bag for Trivikram, as his Agnyaathavaasi starring Pawan Kalyan, Keerthy Suresh, and Anu Emmanuel was declared a box office disaster, while his Aravinda Sametha Veera Raghava starring NTR Jr. and Pooja Hegde became a blockbuster, collecting more than ₹90 crores distributor share worldwide. His 2020 film Ala Vaikunthapurramloo starring Allu Arjun and Pooja Hegde became a mega blockbuster, collecting more than ₹100 crores distributor share worldwide. His upcoming project with NTR Jr. was announced in February 2020.[14]