Vivanta

Vivanta is an Indian hotel chain established in September 2010.[2] The brand is a part of the Indian Hotels Company Limited, a subsidiary of the TATA Group.[3]

Vivanta
TypePrivate
IndustryHotels
FoundedSeptember 2010 (2010-09)
Number of locations
22 hotels in 19 destinations
Key people
Ratan Tata (Interim Chairman)
Puneet Chhatwal (MD & CEO) [1]
ParentIndian Hotels Company Limited
WebsiteVivanta

Introduction

The brand Vivanta was born as a part of The Indian Hotels Company Limited brand architecture exercise. With this the brand rolled over 19 of its hotels to the new brand.[4] This brand architecture exercise was a part of their previous launch of The Gateway hotels,[5] which is marketed as an upscale brand.

References
  1. "Indian Hotels appoints Puneet Chhatwal as MD and CEO".
  2. "Taj Hotel Launches New Brand Identity". Event FAQs. Retrieved 30 October 2012.
  3. "Interview: Raymond Bickson". Hindustan Times. 20 September 2010. Retrieved 2 November 2012.
  4. "19 Taj hotels migrate to new Vivanta brand". Hotel News Now. Retrieved 30 October 2012.
  5. "Indian Hotels launches Gateway Hotel". Moneycontrol.com. Retrieved 2 November 2012.
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