Tetley

Tetley is a beverage manufacturer founded in 1837 in Yorkshire, England.[1] It is the largest tea company in the United Kingdom and Canada, and the second largest in the United States by volume.

For other uses, see Tetley (disambiguation).

Tetley
TypePrivate subsidiary
IndustryFood
Founded1837 (1837)
FounderJoseph and Edward Tetley
Headquarters
Greenford, London
,
England
Area served
Worldwide
ProductsTea
ParentTata Consumer Products
Websitetetley.com

Since 2000, Tetley has been a wholly owned subsidiary of Tata Consumer Products (formerly Tata Global Beverages), headquartered in Kolkata, making it the second largest manufacturer of teas in the world, after Unilever.[2][3]

History
Tetley tea canister from Canada

In 1822, brothers Joseph and Edward Tetley sold salt from a pack horse in Huddersfield, Yorkshire, England. They started to sell tea and were so successful they set up as "Joseph Tetley & Co." tea merchants in 1837.[4] Relocating to London in 1856, they formed "Joseph Tetley & Company, Wholesale Tea Dealers", in partnership with Joseph Ackland.[5]

In 1952, in an early example of cross promotion, Petula Clark's single "Anytime Is Tea Time Now" was used to advertise Tetley on Radio Luxembourg. Tetley was the first company to sell tea in tea-bags in the United Kingdom in 1953.[6] In 1989, following extensive consumer tests establishing Britons' preferences, Tetley launched the round tea bag.[7]

The Tetley Group was created in July 1995, as a result of a buy in management buy out, when a group of investors bought the worldwide beverage business from Allied Domecq.[8] The Tetley Group was bought by India's Tata Group in February 2000, for £271 million.[9]

It was one of the largest overseas acquisitions by an Indian company at that time. The Tata Group is one of India's largest business conglomerates, comprising more than one hundred companies, including Tata Consumer Products. The acquisition has helped Tata's business ambitions to hold a global tea company.

As India reduced import duties on tea, Tata Consumer Products offset its reduced share of the domestic market by gains in Europe and North America. In April 2014, Columbia Law School and The Guardian reported that some of Tetley's tea is harvested by workers who do not receive the minimum wage in India.[10][11]

In a statement placed on its website, Tetley's parent company, Tata Consumer Products, announced it had "appointed legal advisors to verify compliances by independent review. The legal advisors will also appoint and commission an independent third party Solidaridad to make an assessment into the living and working conditions of the workers at the APPL plantations (Amalgamated Plantations Private Limited [sic])."[12][13]

The company has claimed that APPL is not used in Tetley tea internationally, and that it has supplied only one small shipment of Assam tea for use in Tetley in India in the last three years. In October 2014, UNICEF announced that they are working with tea companies and with the Ethical Tea Partnership (ETP) to tackle child exploitation in Indian tea communities. The three year program is funded by a number of advocacy groups, Tata Consumer Products, and Tesco.[14]

Operations

Tetley's manufacturing and distribution business operates in forty countries, selling over sixty branded tea bags. In the early days of Tetley's operations, the company was solely a distributor of tea as it did not have any plantations to call its own, which meant that the company had to buy tea leaves through auctions. This led to the final product having a blend of 40 different types of tea from over 10,000 tea estates all over the world. Its premium packaging and quality helped it gain tremendous amounts of market share. By 1990, with a yearly production of 20 billion teabags, Tetley had gained the title of the second largest tea brand in the world after Lipton. It was only after the acquisition of Tetley by the then Tata Tea, that the company's supply chains were finally consolidated with those of Tata Tea's. This led to most of Tetley's tea leaves now originating from Tata's plantations across India and Sri Lanka. [15]

See also

References
  1. "History of Tetley Tea". Retrieved 25 April 2008.
  2. tata.com : Tetley's fiscal show to jazz up Tata Tea results Archived 11 November 2006 at the Wayback Machine
  3. "Tata Global Beverages". www.tata.com. Retrieved 21 March 2015.
  4. "Tata Global Beverages - Brand Detail". Archived from the original on 27 May 2013.
  5. "Error". tetleyusa.com. Archived from the original on 30 April 2013.
  6. "BrandsTell. Tetley's history". brandstell.com.
  7. "A Brief History of the Teabag - The Tetley Tea Academy". Retrieved 7 November 2016.
  8. "Tata Global Beverages Services Ltd.: Private Company Information - Businessweek". Businessweek.com.
  9. tata.com : Tetley purchase at £ 271 million Archived 11 November 2006 at the Wayback Machine
  10. "The More Things Change... (The World Bank, Tata and Enduring Abuses on India's Tea Plantations)" (PDF). web.law.columbia.edu. Columbia Law School, The Human Rights Institute. January 2014. Retrieved 6 April 2014.
  11. Chamberlain Sonitpur, Gethin (1 March 2014). "India's tea firms urged to act on slave trafficking after girls freed". theguardian.com. The Observer. Retrieved 1 March 2014.
  12. "Archived copy". Archived from the original on 26 April 2014. Retrieved 11 March 2014.CS1 maint: archived copy as title (link)
  13. "APPL". www.tataglobalbeverages.com. Retrieved 22 January 2018.
  14. "Tea giants join partnership to tackle child exploitation in Indian tea communities".
  15. Shah, Shashank. "How the Tatas built the world's second-largest tea company". Quartz India. Retrieved 8 June 2020.
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