Vodafone Italy

Vodafone Italia S.p.A. (former Omnitel Pronto-Italia and Vodafone-Omnitel N.V. now branded Vodafone Italia) is an Italian telephone company, which has approximately 26,000,000 mobile customers with a market share of 29,5% (placing itself behind Wind Tre and TIM) and 2,300,000 customers on fixed lines with a market share of 10,2% (behind Telecom Italia and Infostrada). Vodafone Italia is a fully owned subsidiary of Vodafone Group plc (100.00%). The display name of Vodafone is: vodafone IT.

Vodafone Italia
TypePublic Limited Company
IndustryTelecommunications
Founded
  • 1995 (Omnitel Pronto-Italia S.p.A.)
  • 2003 (Vodafone Omnitel N.V.)
  • 2013 (Vodafone Omnitel B.V.)
  • 2015 (Vodafone Italia S.p.A.)
Headquarters
Ivrea (TO)
Area served
Italy
Key people
  • Aldo Bisio (CEO)
  • Pietro Guindani (Chairman)
ProductsMobile telephony, Fibre optic communication, ADSL and telephony
Number of employees
6,771 (2016)
ParentVodafone (100%)
Websitewww.vodafone.it

History

In December 1995, Omnitel Pronto Italia launched its services in Italy. Omnitel was a mobile operator and Infostrada (today owned by Wind) was a fixed-line operator. They belonged to Olivetti and represented the first telephone alternative to monopolists TIM and Telecom Italia.

Original majority owner Olivetti sold its interest in Omnitel and Infostrada to the German consortium Mannesmann (which had been a minority shareholder since 1997) after Olivetti's took control of Telecom Italia, and thus TIM, in 1999. Mannesmann took control of Omnitel with a 53.7% equity stake.

The following year, Vodafone purchased Mannesmann, thus taking control of Omnitel and creating the joint-stock company Vodafone Omnitel N.V., legally resident in the Netherlands. The Vodafone brand was introduced as Omnitel-Vodafone in 2001, made the primary brand as Vodafone-Omnitel in 2002; finally the current name Vodafone Italia was introduced in 2003, dropping "Omnitel" altogether. Vodafone Italy introduced the new Speechmark Logo only on 10 June 2007.

The company slogan varied from that of the international Vodafone campaign (Make the most of now) and was Life is NOW, but now is the same global one power to you. The company website was known as 190.it as 190 is the customer care number for Vodafone Italy. Starting from July 2008, the company URL has been changed from "190.it" to "vodafone.it". The company's spokesmodel from 1999 to 2006, for both Omnitel and Vodafone, was Australian model Megan Gale, which rose to fame thanks to these advertisings.[1]

Since taking over the company, Vodafone has introduced its suite of services in Italy, such as Vodafone live! and UMTS/HSPDA services, and has collaborated in partnership to launch of Mobile virtual network operators for other corporations.

In 2007, like in Spain, Vodafone Italy bought the Italian branch of Tele2,[2] renaming later as TeleTu in 2010, adding fixed-line network offers.

On 16 December 2013, Vodafone Omnitel N.V. changed its name to Vodafone Omnitel B.V., and became a limited liability company.[3]

On 23 November 2015, Vodafone Omnitel B.V. moved its legal residence back to Italy, changing its name to Vodafone Italia S.p.A. and becoming a joint-stock company again.[4]

The strategic plan Spring Vodafone provides coverage of 150 major Italian cities with its own fiber optic network (FTTC or FTTH depending on location), with the aim to achieve by the end of 2016 25% of the Italian population, or more than 7 million Italian households and businesses.

Network and coverage (Italy)

Mobile network

The mobile network of Vodafone Italy is made (since updated to 03/31/2016) from 19.919 physical sites, of which:

  • 17.613 base transceiver station GSM (2G)
  • 19.991 base transceiver station UMTS (3G)
  • 18.989 base transceiver station LTE (4G)

Through which it was possible to achieve the following coverage of national mobile network:

Network Full Speed Coverage System Update
Download ↓ Upload ↑ Cities Population (%) Technology Frequencies used
2G 99,8% GSM / GPRS / EDGE 900 MHz / 1800 MHz February 2017
3G 14,4 Mbit/s 384 kbit/s 98% UMTS / HSDPA 900 MHz / 2100 MHz
3.5G 42,2 Mbit/s 5,76 Mbit/s 6.200 90% DC-HSPA+ March 2017
4G 150 Mbit/s 50 Mbit/s 7.100 97,3% LTE 800 MHz
1800 MHz
2100 MHz
2600 MHz		 December 2017
225 Mbit/s 1.500 LTE-Advanced
4.5G 550 Mbit/s 75 Mbit/s 8 Three-Carrier 256-QAM
800 Mbit/s 2 Quad-Carrier 256-QAM

International roaming

In addition, Vodafone Italy has signed international roaming agreements in 241 countries, also including Russia and India, for a total of 731 operators.
Of these, about 150 operators allow you to reach the 4G-LTE coverage in 100 countries worldwide (updated on 06/30/2016).


Fixed network
Technology Full Speed Coverage Typology Update
Download ↓ Upload ↑
ADSL 20 Mbit/s 1 Mbit/s d.n.p. WLR
ADSL2+ 52% of the population ULL
Fibra FTTC
(VDSL2)		 100 Mbit/s 20 Mbit/s 1.152 cities VULA December 2017
SLU
Fibra FTTH 1 Gbit/s 200 Mbit/s Bari, Bologna, Cagliari, Catania, Genova, Milan,
Naples, Padua, Palermo, Perugia,
Turin and Venice		 GPON December 2017

Thanks to the use of:

  • 1.254 sites ULL and 326 sites SLU
  • 19.000 ONU (cabinet) in fiber optic (FTTC)

Customers (in Italy)

Mobile Telephony

28,87 million mobile lines (for a market share of 29.4%)

19,51 million mobile lines consumer (25,6%) and 9,39 million mobile lines business (42,7%);
18,67 million mobile lines rechargeable (25,4%) and 10,15 million mobile lines prepaid (41,1%);

9,0 million lines of 4G network

Fixed Telephony

2,31 million of total fixed lines (for a market share of 10.4%), of:

2,12 milioni fixed line broadband ADSL and Fiber (for a market share of 13,6%).
700.000 fixed line fiber

M2M

5,8 million SIM (of which 47% is used in applications of info-mobility and Smart Card)

Source: Osservatorio trimestrale sulle Telecomunicazioni (Aggiornato al 30 settembre 2015)

Public Image

Spot Music Discography
Year Artist Song
1999 Cher Believe
2000 Monica Anderson Maria
Roxette Stars
Roy Orbison You Got It
2001 Sonique Sky
Gazosa WWW Mi piaci tu
The Niro Rock With You
Anastacia Paid My Dues
2002 Shakira Whenever, Wherever
Jamiroquai Love Foolosophy
The Dandy Warhols Bohemian Like You
Sugababes Round Round
2003 Simply Red Sunrise (Remix)
Simple Minds Don't You (Forget About Me)
Dido White Flag
2004 Lionel Richie Just for You
Vasco Rossi Come stai
Keane Everybody's Changing
2005 Moby Lift Me Up
James Blunt High
Rolling Stones Streets of Love
2006 The Turtles Happy Together
Leningrad Cowboys
Europe The Final Countdown
Ligabue Happy Hour
Gnarls Barkley Crazy
2007 Blondie Call Me
Sister Sledge We Are Family
Mina Il cielo in una stanza
Adriana Caselotti Whistle While You Work
2008 Tears for Fears Sowing the Seeds of Love
Petula Clark Call Me
Sofia Loren Zoo Be Zoo Be Zoo
Edoardo Vianello Abbronzatissima
Village People Go West
Andrea True Connection More, More, More
Frank Churchill, Larry Morey Whistle while you Work
2009 La Bionda 1, 2, 3, 4 Gimme Some More
Malika Ayane Feeling Better
Lùnapop 50 Special
Umberto Tozzi Ti amo
Robbie Williams Bodies
2010 The Noisettes Never Forget You
Eliza Doolittle Skinny Genes
Frank Sinatra When You're Smiling
2011 Martin Solveig & Dragonette Hello
Catalin Josan Don't Wanna Miss You
Oasis Whatever
Ferdinando Arnò If Today
2012 Ferdinando Arnò Your Story
Gianni Morandi Scende la pioggia
Raffaella Carrà Tuca Tuca
Of Monsters and Men Little Talks
2013 Pink True Love
2014 Saule ft. Charlie Winston Dusty Men
Rolling Stones She's a Rainbow
2015 Sia Chandelier
The Kolors Everytime
2016 The Kolors Everytime
2017 Gemeliers Per incontrarti ancora
Alexia Happy
Imagine Dragons Thunder
Paloma Faith ft. Sigma Changing

References
  1. Un'australiana di 23 anni la ragazza dello spot con i tasti del telefonino come impronte digitali Archived October 2, 2015, at the Wayback Machine, Page 19 (16 April 1999) - by Veneziani Maria Teresa, Corriere della Sera
  2. "Archived copy". Archived from the original on 2010-01-08. Retrieved 2010-01-13.CS1 maint: archived copy as title (link)
  3. "Archived copy". Archived from the original on 2014-08-12. Retrieved 2016-09-15.CS1 maint: archived copy as title (link)
  4. "Archived copy". Archived from the original on 2016-12-01. Retrieved 2016-09-15.CS1 maint: archived copy as title (link)
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