WCW Thunder

The popularity of World Championship Wrestling's primary show, WCW Monday Nitro on TNT, led Ted Turner to create a new show, which would eventually be named Thunder, that would air Thursdays on TBS.[4] According to the Wrestling Observer, WCW originally named the program Thursday Thunder, but dropped "Thursday" from the title to distinguish it from a similarly named program on ESPN and to provide TBS more programming flexibility if they were to move the broadcast to a different day of the week.[5][6][7]

WCW executive vice-president Eric Bischoff was originally reluctant to produce another two-hour weekly television show for a variety of reasons. First, Time Warner (WCW's parent company) was under a hiring freeze which prevented Bischoff from bringing in additional production people to run the show.[8] Second, he felt WCW did not have enough talent to produce another show and risked overexposing them and making storylines less significant. Third, according to Bischoff, TBS refused to pay the cost of producing Thunder which was between $12 million and $15 million per year.[9]

Bischoff eventually decided that he could make the new show work and help pay for it by expanding revenue from increased house show business.[10] Bischoff was also given permission to sign Bret Hart, specifically as a high-profile talent to perform on Thunder.[11] WCW Thunder originally debuted as a live weekly show, but the schedule was changed by Bischoff in August 1998 due to complaints by wrestlers over travel demands. Tapings were expanded to four hours, with the first two hours being broadcast live and the last two hours taped to air the following week.[12]

WCW Thunder debuted on January 8, 1998 and drew a 4.02 Nielsen rating.[13] The first match to take place in Thunder featured Chris Adams against Randy Savage with Miss Elizabeth. Adams pinned Savage after a chairshot from Lex Luger. The match decision was reversed by WCW Commissioner/Chairman of Executive Committee James J. Dillon.

WCW Thunder debuted for viewers in England on October 3, 1998 on broadcast cable network TNT Europe.[14]

TV commercials for Thunder featured top ring talents such as Hulk Hogan saying "Observe this, brother!" and The Giant with "This forecast definitely calls for pain!"

In 1998, WCW Thunder consistently had one of the highest Nielsen ratings on cable, at one time rivaling the audience size of a Thursday night NFL broadcast on ESPN.[15][16][17][18] The Wrestling Observer reported the December 3, 1998 WCW Thunder show had a 3.7 rating head-to-head against the NFL game, which drew a 4.5 rating.[19] WCW Thunder's success in 1998 included ticket sales, as a number of live events sold out and grossed gates over $100,000.[20][21][22][23][24][25] The WCW Thunder at the Fargodome in Fargo, North Dakota on April 16, 1998 drew 15,362 people and grossed $274,393 in ticket sales, which were both records highs for that market.[26]

WCW Thunder switched from Thursday evenings to Wednesday evenings on January 12, 2000. Since WWF SmackDown! debuted on UPN on August 26, 1999 in the same timeslot as Thunder, WCW had been trailing the WWF in the ratings on Thursdays as well as on Mondays, as this was during the time WCW's ratings began their steady decline that would eventually lead to the company's demise.

On October 9, 2000, WCW moved the Thunder tapings to Monday nights, the same night as Nitro. After the live Nitro broadcast ended, the Thunder taping would commence. This practice continued until March 19, 2001, when Thunder taped its last episode. Bryan Alvarez and R. D. Reynolds wrote in their book, The Death of WCW, the reasoning behind the tapings was attendance at Thunder events had dropped considerably over the previous twenty-one months.[27]

Towards the end of the show's run, WCW Thunder was the anchor of a TBS programming block known as "iWatch Wednesdays", which was tied to the website TBS Interactive. After installing a web browser plugin, users had access to forums, games and contests related to the TBS programs, including Thunder.[28]

In an attempt to save WCW, Bischoff attempted to purchase the company with Fusient Media Ventures. However, although Bischoff's offer had been accepted, recently appointed Turner Broadcasting executive Jamie Kellner announced shortly after his arrival that Thunder and all WCW programming was immediately canceled on TBS. Bischoff's group then withdrew their offer, as it was contingent on keeping WCW programming on some outlet. WCW's trademarks and certain assets (such as its video library and the contracts of 24 wrestlers), though not the company itself (which still exists as a Time Warner-owned legal entity under the name Universal Wrestling Corporation), were bought by the WWF, its long-time competitor.[29][30][31]

Veteran industry journalist Wade Keller said that the introduction of Thunder could be called "the beginning of the end" for the now-defunct WCW, adding that the program's debut "is probably as good of a turning point as you could pick out".[32]

Wrestling Observer subscribers voted WCW Thunder the worst weekly television show in 1999 and 2000.[33][34]

• Tony Schiavone
• Bobby Heenan
• Lee Marshall
• Mike Tenay
• Larry Zbyszko
• Scott Hudson
• Mark Madden
• Jeremy Borash
• Stevie Ray

• David Penzer
• Pamela Paulshock