Juggalo Championship Wrestling

In 1996, Insane Clown Posse released a VHS entitled ICP's Strangle-Mania, which featured a compilation of death matches from the Outrageously Violent Wrestling From Japan video collection, overdubbed with their own humorous commentary.[2] Following the release, the duo, along with local Detroit booker Dan Curtis, hosted the event ICP's Strangle-Mania Live in 1997 at the sold out St. Andrew's Hall.[2] One year later, Curtis and the group coordinated another Strangle-Mania Live type show called Hellfire Wrestling, which would be followed by an eighty-city Hellfire Wrestling tour.[3] Curtis booked the talent and wrote the scripts. "Hellfire Wrestling" sold out the Majestic Theater in Detroit.[3] Two days after the show, Curtis was found dead in his apartment, due to a sudden diabetic problem. The Hellfire Wrestling tour was subsequently canceled.[3]

An early logo advertising the company as Juggalo Championshxt Wrestling

Booked by Brian Gorie and Dave Prazak, Insane Clown Posse held the first "Juggalo Championshxt Wrestling" event on December 19, 1999 at St. Andrews Hall in Detroit, Michigan. The event featured seven matches and included such wrestlers as The Iron Sheik, King Kong Bundy, and Abdullah the Butcher.[4] Insane Clown Posse defeated the team of two Doink the Clowns to become the first JCW Tag Team Champions, and Evil Dead won a Hardcore Battle royal to be crowned the first JCW Heavyweight Champion.[4] The event was filmed and released as JCW Vol. 1 on May 9, 2000. Lasting 38 weeks on the Billboard Sports and Recreation Top Sellers list, the video charted as high as number 2.[5][6] Prazak, however, left the company over financial issues, leaving Gorie to solely book the company.

In April and May 2000, Gorie booked a 15-city Strangle-Mania Live Tour, spanning from Detroit to Denver. The tour focused less on older wrestlers and featured more younger talent such as Chris Hero and Mad Man Pondo.[7] JCW Vol. 2 was filmed during tour stops in both Cleveland and Milwaukee, and was released on July 23, 2001. The video charted as high as number 8 on the Billboard Sports and Recreation Top Sellers list.[8] The promotion later held several matches at the first annual Gathering of the Juggalos, which it has continued to do ever since. Brian Gorie left the company shortly after, and Bruce and Utsler took full control of booking the events themselves.

On August 21, 2000, the company received mainstream exposure when wrestler Vampiro, who was also the JCW Heavyweight Champion, brought the title out with him on World Championship Wrestling's nationally televised WCW Monday Nitro.[9] He proceeded to proclaim that the JCW Heavyweight Championship was the only world title that meant anything to him before giving Tank Abbott a match for the title.[9] The match was called by Bruce and Utsler, called under their "3D" and "Gweedo" personas, who also interfered in the match to cost Abbott the championship.[9]

In 2002, the promotion was the second highest grossing wrestling organization in the United States.[10] The following year, Bruce and Utsler set plans to record matches for JCW Vol. 3 at the 2003 Gathering of the Juggalos. However, due to the amount of injuries sustained by the wrestlers and the rowdiness of the fans, the footage was scrapped. Another event was scheduled in Columbus, Ohio and filmed at the Newport Music Hall for the video. The event continued to bring in younger talent such as M-Dogg 20, Josh Prohibition, Nosawa, and Necro Butcher.[11] JCW Vol. 3 was released on DVD on November 11 of that year. Two weeks later, JCW Vol. 1 and JCW Vol. 2 were both individually re-released onto the DVD format.

2 Tuff Tony during season one of SlamTV!

Following the release of the first three JCW videos, the company sporadically began referring to itself as Juggalo Championship Wrestling. On July 16, 2007, the company updated its website, changing all references of itself to Juggalo Championship Wrestling.[12] Their logo, however, continued to display the words "Juggalo Championshit Wrestling" until late 2008. In late 2006, the company began a three-month cross-promotional rivalry with Philadelphia-based promotion Pro Wrestling Unplugged.[13] The relationship between the companies continued after the events, as PWU owner Tod Gordon allowed multiple wrestlers to compete for JCW in their upcoming tour.

In March 2007, the company began filming the internet wrestling program SlamTV! on Insane Clown Posse’s twenty-two city tour entitled The Tempest Release Party.[14] The episodes lead up to the first annual Bloodymania wrestling event, which was held at that year's Gathering of the Juggalos. The programming featured an array of independent wrestlers, including Human Tornado, Zach Gowen, The Thomaselli Brothers, and Trent Acid, as well as several well-known wrestlers, such as The Great Muta, Justin Credible, 2 Cold Scorpio, and Scott Hall.[15] Both the first season and Bloodymania were released on DVD later that year, and became the first wrestling videos ever sold throughout the entire Hot Topic store chain.[16]

The post-season saw the formation of the group Juggalo World Order. Season two of SlamTV! was filmed on the Slam TV Tour 2008.[17] While shorter than the first season, the programming introduced notable manager Scott D'Amore and wrestler Raven, as well as the JCW Tag Team Tournament with eight teams.[18][19] On May 17, 2008, Juggalo Championship Wrestling hosted matches at the inaugural Hatchet Attacks. At the following year's event, the company held its first women's wrestling match in a decade.[20] Both Bloodymania III and Bloodymania IV were held in the following two years with no build up from full SlamTV! seasons.

In January 2010, the company announced plans to run full-time and launched the JCW Wrestling School with Kevin Canady as head trainer.[21][22] That August, Juggalo Championship Wrestling began a video distributing partnership with HighSpots.com.[23] On December 22, it began running biweekly events at The Modern Exchange in Southgate, Michigan.[22][23][24] All shows are planned to be taped and released on DVD.[25] Scott Hall was made Executive Consultant to Juggalo Championship Wrestling in February 2011.[26] Later that month, Vampiro came out of retirement and returned as both a wrestler and a company consultant.[27] He raised hopes of developing talent, taking the company international, and, more specifically, bringing it to Latin America.[27]

The company held its first internet pay-per-view, called Hatchet Attacks, on March 26, 2011. The event was filmed and shown live online by the venue The Rave.[28] Juggalo Championship Wrestling later launched its own broadcasting website for its bi-weekly events, and transmitted its first self-produced internet pay-per-view on April 6.[29][30] JCW would go on to hold more self-produced internet pay-per-views on April 20, May 4, May 18, June 30, July 20 and 28, 2011. The "F*ck The Police" internet pay-per-view would prove to be their final internet pay-per-view until holding another in May 2012 at the Hatchet Attacks supershow. The 2012 Gathering of the Juggalos was heavily hyped for a first ever face-off between Corporal Robinson and The Rude Boy, both JCW legends. The match did not take place as planned due to Corporal Robinson being released from JCW, with Psychopathic Records officially announcing that Robinson had departed from the company. At the 2013 Gathering of the Juggalos it was announced that Evil Dead and Mad Man Pondo were inducted into the new JCW Hall of Fame, being the first two inductees.