WYJJ-LD

Logo for when the Station was affiliated with The Soul of the South Network, from 2014-2015.

Although granted a construction permit in late summer 2012, it was still silent, and not ready to go on the air. The construction permit was granted under the call sign W27DR-D, and then WADR-LD starting in May 2013.

In December 2013, DTV America Corporation announced that they will be launching WADR-LD and three other stations to carry MyNetworkTV programming, with programming from another network surrounding the MyNetworkTV primetime schedule on weeknights. WADR was selected to carry Soul of the South as a primary affiliation and MyNetworkTV as their secondary affiliation.[3]

The station finally took to the air in January or February 2014 on UHF channel 27. In May 2014, this station changed the call letters to the current WYJJ-LD. The transmitter was located on the south side of Jackson just off US Route 45. DTV America entered a strategic partnership with Forever Communications to operate WYJJ-LD.[4]

Before the station's launch, Jackson, Tennessee relied on the second subchannel of CW affiliate WLMT in Memphis for MyNetworkTV and a more close-to-complete complete MeTV schedule. MeTV is available on WBBJ-DT3, a third sub-channel of ABC affiliate WBBJ-TV, but that network's programming is only shown in time slots when CBS programming is not aired, since WBBJ-DT3 is a primary CBS affiliate.

Logo for Dr TV, for when the affiliation was on the Station's Second Digital Subchannel, from 2014-2015. Dr TV has since moved to the Third Subchannel.

Now, with WYJJ-LD on the air, ABC and CBS offered through WBBJ-DT and DT3, and WJKT being the Jackson, Tennessee-area Fox affiliate, Jackson now offers every major network in their market except for the Ion Television syndicated programming service. In October 2014, a new NBC affiliate signed on in the Jackson TV market via a new television station (WNBJ-LD, channel 39), and is now available on Jackson Energy Authority Cable and Dish Network. Before the sign on of WNBJ, distant NBC affiliates WMC-TV in Memphis and WSMV-TV in Nashville were the default NBC affiliates for Jackson, Tennessee. As for The CW, WLMT remains the default over-the-air CW affiliate, since the area is served by cable-exclusive CW Plus outlet "WBJK" on cable channels 2 and 21, depending on which cable company serves the consumer. As for Ion Television, it is only available through cable and satellite television in the Jackson DMA, or over-the-air through WPXX-TV in Memphis by default.

The station's digital signal is multiplexed:

WYJJ-LD broadcasts one network 22 hours every weekday, and all 48 hours of the weekend, and programming from another network from 7-9 p.m. CT every weeknight, a similar practice to those of WYJJ's sister stations, two fellow dual Court TV and MyNet stations WCZU-LD in Bowling Green, Kentucky and KPJO-LD in Joplin, Missouri. Court TV network programming is shown in all parts of the weekend and for 22 hours every weekday. WYJJ airs MyNetworkTV programming on weeknights from 7 to 9 p.m., and would return to Court TV programming at 9 p.m. In September 2015, WYJJ-LD began broadcasting Atlantic Coast Conference football and men's basketball from the ad-hoc ACC Network, the syndicated programming service operated by Raycom Sports.[11] It was previously on WNBJ-LD during the 2014-15 season.

Doctor TV, a healthy lifestyle-oriented network, was broadcast on WYJJ-LD3 (channel 27.3) until January 2017. It was previously broadcast on WYJJ-LD2 until Bounce TV launched on that subchannel in 2015.

In January 2017, WYJJ's DT3 subchannel began broadcasting Sony Pictures Television's GetTV network, offering classic movies from its library. In the same month, Cozi TV launched over a new DT7 subchannel. In February 2017, WYJJ's DT5 subchannel began broadcasting Heroes & Icons.[12] In the same month, WYJJ's DT6 subchannel began broadcasting Decades.[13]

• WYJJ-LD in the FCC's TV station database