World Branding Awards

The World Branding Awards is an international award presented to global and national brands for their work and achievements in branding.[1] The World Branding Forum, a registered global non-profit organisation based in London, organises the awards.[2]

World Branding Awards
Awarded forExcellence in branding
LocationKensington Palace, London; Hofburg Palace, Vienna; The Plaza, New York
Presented byWorld Branding Forum
Hosted byDavid Croft, Olivia Wayne, Moody McCarthy, Stuart Freeman
Act(s)Ben Hanlin
First awarded2014
WinnersList of World Branding Awards winners
Most awardsApple, British Airways, Barclays, Coca-Cola, HSBC, McDonald's, VISA
Websiteawards.brandingforum.org

There are three tiers of awards. A Global Award is presented to international brands, a Regional Award is presented to brands that are top in several countries in a particular geographic region, and a National Award is presented to brands from participating countries.[3] The awards trophy is on display at the Museum of Brands, Packaging & Advertising in London.[4] The award's Brand of the Year logo is a registered trademark.[5]

The 2015, 2016, 2017 and 2018 award ceremonies took place at Kensington Palace in London.[6][7][8]

In 2017, the first Animalis Edition—an award ceremony dedicated to pet and animal branding—was held in the Hofburg Palace in Vienna.[9] It is the world's largest animal and pet branding awards ceremony.[10] The second Animalis Edition was held at the same venue in 2019.[11]

In 2018, the Americas Edition of the awards—dedicated to the Americas and the Caribbean—was held at The Plaza on Fifth Avenue in New York City.[12]

Nominations, judging and scoring

Nominations for the awards can be made by brands owners, custodians, agencies or the public.[3] There are three tiers of awards: a Global Award is presented to international brands that have a presence in ten or more countries, on three or more continents, limited to the top 100 global brands in any particular year; a Regional Award is presented to brands that are top in several countries in a particular geographic region; and a National Award which is presented to the top brands in participating countries at the awards. Brands that are global winners are not awarded again on a national level.[3]

Winners of the awards are judged through three streams: brand valuation, consumer market research and public online voting. There are also other awards for individuals voted for by the World Branding Forum Advisory Council, which consists of luminaries from the world of branding.[1] Winners go through a stringent assessment process to determine the level of work put in by a brand for their branding activities. The level of trust that the brands’ customers and the public have for the brand is also taken into account.[13]

Trophy
The 24 karat gold plated World Branding Awards trophy is on display at the Museum of Brands, Packaging & Advertising in London.

The award trophies are made in Stratford-upon-Avon. The first trophies were manufactured in nickel and gold plate and accented in acrylic with a design focus on the World Branding Forum's logo.[14] In 2016, a newly designed 24 karat gold-plated trophy was introduced for all winners. This new design is a solid trophy with no acrylic, and highlights the "Brand of the Year" registered trademark logo.[8] It is 245 mm (9.6 in) in height and 76 mm (3.0 in) in diameter with an angled top, and weighs 1.8 kg (4.0 lb).[15]

The trophy is on display at the Museum of Brands, Packaging & Advertising in London.[4]

Award ceremonies

2020-2021 Awards

The highly prestigious World Branding Awards – the ultimate global brand recognition accolade, now in its 12th edition, saw over 400 brands from 45 countries named “Brand of the Year” after a vigorous voting and nomination process which took place between February and July of this year, and over 250,000 consumer participants across the globe despite difficulties posed by the COVID-19 pandemic.

The ceremony for the 2020-2021 Brand of the year award will be held in March at Kensington Palace in London, UK.

2019-2020 Awards

In 2019, the second Animalis Edition of the Awards–which focused on pet and animal brands—took place at Hofburg Palace in Vienna. One hundred and fourteen brands from 38 countries were named "Brand of the Year". The event was hosted by Stuart Freeman from Radio FM4 in Austria.

2018–2019 Awards

In 2018, the World Branding Forum held two Brand of the Year Awards ceremonies.

The Americas Edition of the awards was held at The Plaza on Fifth Avenue in New York City in July. Twenty-two countries from the Americas and the Caribbean participated.[12] Over 80,000 consumers voted for more than 1,500 brands, and 81 brands from 16 countries were awarded. Comedian Moody McCarthy hosted the event.

The Global Edition of the Brand of the Year Awards ceremony was then held at Kensington Palace in London, UK in October 2018. 215,000 consumers voted for over 4,500 brands, and the annual ceremony saw 316 brands from 56 countries honoured. David Croft hosted the event.[16]

2017–2018 Awards
The original World Branding Awards trophies, before they were replaced with a new design in 2016

Over 135,000 people voted for more than 3,000 brands from 35 countries in 2017.[17] 245 winners were awarded.[18] The awards ceremony was held in Kensington Palace in London.[7]

In the same year, the Animalis edition of the awards, focused on pet and animal brands, saw 92 brands from 35 countries named Brand of the Year in a ceremony held at the Hofburg Palace in Vienna.[19]

2016–2017 Awards

This edition of the awards saw over 120,000 people voting for more than 2,800 brands from 35 countries.[20] 210 brands from 30 countries were declared winners. The ceremony was held in Kensington Palace.[8] Among the attendees was the United Arab Emirates Ambassador to the United Kingdom, Sulaiman Almazroui,[21] and the Philippines Ambassador, Evan Garcia.[22] David Croft of Sky Sports hosted the event.[20]

2015–2016 Awards

For the 2015–2016 period, more than 65,000 people voted for 2,600 nominated brands from 35 countries. 118 brands from 30 countries were declared winners.[6] The awards ceremony took place on 24 September 2015 at Kensington Palace. Olivia Wayne of Sky Sports hosted the event.[6]

2014–2015 Awards

Over 2,500 brands from 35 countries were nominated for the Awards for the 2014–2015 period.[23] Of these, 119 brands were awarded.[24]

London ceremony

The London awards ceremony was held on 26 October 2014, at One Whitehall Place, the events building of the Royal Horseguards Hotel. David Croft hosted the event.[25]

Paris ceremony

The Paris awards ceremony took place on 25 March 2015, at the fr:Hilton Paris Opéra. This second instalment of the 2014–2015 awards emphasised food, beverage, luxury, fashion, lifestyle, hospitality, and service brands, with 50 brands from 22 countries were awarded.[26]

French actress, Sara Verhagen, presented the awards, and magician, Ben Hanlin provided the entertainment.[27]

Winners
Main article: List of World Branding Awards winners

Global Edition

The 12th edition of the Awards is set to take place in March 2021 at Kensington Palace in London, the home of the Awards since 2015, however the winning brands have now been announced.

Amongst the top tier brands listed as Global Tier winners are CoCo, Faber-Castell, Fender, Heinz, IKEA, LEGO, [[McCain]], Netflix, PILOT, Spotify, Yakult, and [[Yamaha]], amongst others.

Regional Tier winners include Anchor(New Zealand), Cotton On (Australia) Elkjøp(Norway), LuLu(United Arab Emirates), Isetan and Uniqlo (Japan), amongst others.


Animalis Edition
The Animalis edition was presented at the Hofburg Palace in Vienna.

The second Animalis Edition, a biennial edition of the World Branding Awards focused on pet and animal branding, was held at the Hofburg Palace in Vienna. Over 1,000 brands from 38 countries were nominated for this edition in multiple categories, and more than 95,000 consumers from around the world participated during the voting period. 114 Brands from 38 countries, across 6 continents were awarded.

Global tier winners were: FOUR PAWS International, ORIJEN, FRONTLINE, Petplan, BuddyRest, FURminator, Humane Society International, KONG, Tetra, The Jane Goodall Institute, Pedigree, Whiskas, PURINA Friskies and Animal Planet.

National tier winners included: CentralFestival Eastville (Thailand), EHEIM (Germany), Hikari (Japan), KLM (The Netherlands), MSIG (Malaysia), Pet Lovers Centre (Singapore), Pets at Home (UK), PetSmart (US), Royal Canin (France), Royal Veterinary College (UK), Soi Dog Foundation (Thailand), The David Sheldrick Wildlife Trust (Kenya), Unicharm (Japan), Utrecht University (The Netherlands) and Virbac (France) amongst others.

Regional tier winners were: Almo Nature - Natural Cat, Evidensia, Exo-Terra, Fluval, husse, Kit Cat and Vitakraft.

Global Edition
The World Branding Awards from 2015 to 2018 were held at London's Kensington Palace, home of the World Branding Awards

The 2018-2019 awards ceremony was held at Kensington Palace in London, which saw 270 winners from 33 countries awarded "Brand of the Year".[28][29] More than 4,500 brands from 57 countries were nominated for the 2018-2019, and 351 brands from 49 countries were declared winners.

Global tier winners were: Beijing Tong Ren Tang, BMW, Cartier, Club Med, JinkoSolar, Johnnie Walker, L'Oréal, Lego, Louis Vuitton, Nescafé, Rolex, Samsung, Secret Recipe, Schwarzkopf and Yakult.[30]

National tier winners included: Acer (Taiwan), adidas (Germany), Ahli United Bank (Bahrain), Airtel (India), Al Rajhi Bank (Saudi Arabia), Amarula (South Africa), AmorePacific (South Korea), ANA (Japan), Anthon Berg (Denmark), ANZ (Australia), Arzum (Thailand), Ayala Land (Philippines), Babcock University (Nigeria), Barclays (UK), BENCH/ (Philippines), Bioré (Japan), BreadTalk (Singapore), British Airways and British Gas from the UK, Carlsberg (Denmark), China Mobile (China), CTBC Bank (Taiwan), Danske Bank (Denmark), DBS (Singapore), EDP (Portugal), GIG (Kuwait), Gourmet (Pakistan), Gucci (Italy), Haier (China), Heineken (The Netherlands), Hermès (France), Huawei (China), Isetan (Japan), Kenya Airways (Kenya), Lufthansa (Germany), Maybank (Malaysia), Pertamina (Indonesia), Qantas (Australia), Royal Mail (UK), Turkish Airlines (Turkey) and Zurich (Switzerland).

Regional winners were: Ajinomoto, Giordano, Indomie, Lulu, MTN, Optical 88, RAK Ceramics, Sasa, Shangri-La, Uniqlo, and Zara.

Americas Edition
The Americas edition took place at the Plaza Hotel in New York.

The 2018–2019 Americas Edition, a biennial edition of the World Branding Awards, took place at the Plaza Hotel on Fifth Avenue in New York City. Hosted by comedian Moody McCarthy, the awards saw more than 1,500 Americas and Caribbean brands from 22 countries participate, and 81 brands from 16 countries awarded.[12]

Global tier winners at this event were: Amazon, Apple, Coca-Cola, Colgate, Facebook, Gillette, Google, Harley-Davidson, Kellogg's, Marriot, McCain, McDonald's, Microsoft, Mission, Nike, Pampers, Starbucks, and Visa.

National tier winners include: Air Canada (Canada), Arcor (Argentina), Banco de Chile (Chile), Banco do Brasil (Brazil), Banco Mercantil Santa Cruz (Bolivia), Banco Popular (Puerto Rico), Budweiser (US), Café Santo Domingo (Dominican Republic), Campesino (Paraguay), Copa Airlines (Panama), De Prati (Ecuador), Disney (US), Dos Pinos (Costa Rica), El Corral (Colombia), Fontana Pharmacy (Jamaica), Ford and HP from the US, J.P. Wiser's and Manulife from Canada, Prüne (Argentina), Televisa and TELMEX from Mexico, Unimed (Brazil) and Volt (Peru).

Global Edition

The 2017–2018 awards ceremony took place in Kensington Palace in London, where 245 winners were awarded.[18]

Global tier winners were: Beijing Tong Ren Tang, BMW, Cartier, Club Med, JinkoSolar, Johnnie Walker, L'Oréal, Lego, Louis Vuitton, Nescafé, Rolex, Samsung, Schwarzkopf and Yakult.

National tier winners included: Accor (France), Acer (Taiwan), adidas (Germany), ADNOC Distribution (UAE), Airland (Hong Kong), Airtel (India), Al Jazeera Perfumes (Qatar), Al Rajhi Bank (Saudi Arabia), Al-Maha (Oman), AmorePacific (South Korea), ANA (Japan), Anthon Berg (Denmark), Arzum (Turkey), Aurora (Thailand), Ayala Land (Philippines), Babcock University (Nigeria), Barclays (UK), Belenkaya (Russia), BNP Paribas (France), Bokomo Weet-Bix (South Africa), BreadTalk (Singapore), British Airways (UK), Carlsberg (Denmark), China Mobile (China), City Chain and CLP Power from Hong Kong, Costa Coffee (UK), Danone (France), Danske Bank (Denmark), DBS (Singapore), Deepak Perwani (Pakistan), Deutsche Post (Germany), Dream Mall (Taiwan), Emirates NBD (UAE), Fullon Hotels & Resorts (Taiwan), Gas Natural Fenosa (Spain), Getha (Malaysia), Great Eastern (Singapore), Haier (China), Heineken (The Netherlands), Hermès (France), Huawei (China), Jollibee (Philippines), Kenya Airways (Kenya), Lufthansa (Germany), Maybank (Malaysia), Spritzer (Malaysia), Telecom Italia (Italy), Warburtons (UK), and Zurich (Switzerland), amongst others.

Regional winners were: Ajinomoto, Giordano, Indomie, Isetan, Kikkoman, MTN, RAK Ceramics, Sa Sa, Shangri-La, Uniqlo and Zara.

Animalis Edition

The Animalis edition, which focused on pet and animal brands, was held at the Hofburg Palace in Vienna, where 92 brands from 35 countries were awarded.[19]

Global tier winners were: Animal Planet, FURminator, Hill's Prescription Diet, KONG, ORIJEN, Pedigree, Petplan, PURINA Pro Plan, Red Dingo, Tetra and Whiskas.

National winners included: AEON Pet (Japan), Amigard (Switzerland), Aquaria KLCC (Malaysia), Avanti (India), Beethoven (Russia), Benelux (Belgium), Borneo Orangutan Survival Foundation (Indonesia), Boxby (The Netherlands), Cunipic Alpha Pro (Spain), dingo (Poland), DoggyDolly (Thailand), Dogotel (Hong Kong), Dubai Aquarium & Underwater Zoo (UAE), Earth Rated (Canada), EHEIM (Germany), Equsana (Denmark), Falkensteiner Hotels & Residences (Austria), Ferplast (Italy), GINIPET (South Korea), HALTI (UK), Ibiyaya (Taiwan), Irish Rover (Ireland), Luscious (China), Manfred of Sweden (Sweden), Mount Pleasant Veterinary Group (Singapore), MUSH (Finland), Pet Express (Philippines), PetCenter (Czech Republic), PETVIM (Australia), The David Sheldrick Wildlife Trust (Kenya) and The Jane Goodall Institute (US), amongst others.

Regional winners were: Equi-Trek, Evidensia, Fressnapf, and Horze.

2016 winners

The 2016–2017 awards ceremony took place in Kensington Palace, where 210 brands from 30 countries were awarded. Apple, BMW, the British Council, Cartier, Coca-Cola, Facebook, Google, Lego, L'Oréal, Louis Vuitton, McDonald's, Nescafé, Nike, Oral-B, Pampers, Rolex, Samsung, Starbucks, Schwarzkopf and VISA were announced as global winners.[20]

National tier winners included: ICBC (China), Bang & Olufsen (Denmark), Hermès (France), Nivea (Germany), Chow Tai Fook (Hong Kong), State Bank of India, Indomilk (Indonesia), Prada (Italy), Sukiya (Japan), Maybank (Malaysia), Dulux (Netherlands), SM Supermalls (Philippines), Sberbank (Russia), Nando's (South Africa), AmorePacific (South Korea), Santander (Spain), King Power (Thailand), Zurich (Switzerland), Dubai Duty Free (UAE), and Prudential (UK), among others.[20]

Regional winners included: Eu Yan Sang, Giordano, Lee Kum Kee, Mandarin Oriental and Watsons from Hong Kong; Indomie (Indonesia); Ajinomoto, Isetan, Kikkoman and Uniqlo from Japan; MTN from South Africa; Zara (Spain); and RAK Ceramics (UAE).[20]

2015 winners

Kensington Palace in London was the site of the 2015–2016 awards ceremony. 118 brands from 30 countries were awarded.[6] Global winners included: Apple Inc., Cartier, Coca-Cola, Facebook, Google, Guinness, HSBC, IKEA, Johnnie Walker, Kleenex, Lego, Louis Vuitton, McDonald's, Mercedes-Benz, Nescafé, Nike, Inc., Rolex, Shell, Starbucks and VISA.[31] National tier winners from around the world include ANZ Bank from Australia, Sinopec from China, Hugo Boss from Germany, Airtel from India, Prada from Italy, Seiko from Japan, Samsung from Korea, Gulf Insurance Group from Kuwait, Maybank from Malaysia, KLM from the Netherlands, Babcock University from Nigeria, HBL Bank from Pakistan, Tanduay Rum from the Philippines, Chunghwa Telecom from Taiwan, MTN Group from South Africa, Santander Group from Spain, Singha Beer from Thailand, Dubai Duty Free from the UAE, and Royal Mail from the United Kingdom.[6] RAK Ceramics won a regional award for being one of the largest brands in its category in the Middle East.[32]

2014 winners

The London awards ceremony in 2014 saw 69 brands from 25 countries awarded. Global winners included: Apple Inc., Coca-Cola, Del Monte, Heinz, HSBC, Louis Vuitton, McDonald’s, Samsung, Sony PlayStation and VISA.[33] National tier winners include Barclays, the BBC, British Airways, Thomas Cook, the University of Oxford, Lego, Ferrari, Royal Dutch Shell, Silentnight,[34] and Burj Al Arab Jumeirah. Each brand is named Brand of the Year in their respective categories.[25] The awards gave special recognition to Tony Fernandes, Group CEO of AirAsia, naming him Brand Builder of the Year for his outstanding work in building the airline brand.[33]

At the 2014–2015 Paris awards ceremony, 50 brands from 22 countries were awarded.[35] Global winners included Cartier, Club Med, Evian, Gillette, Gucci, Hermès, Hilton Hotels & Resorts, IKEA, L’Oréal, Moët & Chandon, Nike, Inc., Prada and UPS. National tier winners included: Penfolds (Australia); China Telecom; Media Markt (Germany); Taj Hotels Resorts and Palaces (India); Indosat (Indonesia); NTT Docomo (Japan); SK Telecom (Korea); Pos Malaysia; Campina (Netherlands); SMRT (Singapore); Telkom (South Africa); Roche (Switzerland); Chunghwa Telecom (Taiwan); and Eurostar (UK). Each brand was named Brand of the Year in their respective categories.[36]

Presenters

For the 2014 awards, the London ceremony at One Whitehall Place was presented by David Croft from Sky Sports,[37] while French actress Sara Verhagen presented the Paris ceremony.[38] Magician Ben Hanlin from ITV2's Tricked (TV series)|Tricked and Discovery Channel's Breaking Magic also performed at the Paris event.[39]

The 2015 awards ceremony at Kensington Palace was presented by Olivia Wayne from Sky Sports,[40] and David Croft presented the 2016, 2017 and 2018 awards.[20]

The 2017 and 2019 Animalis edition in Vienna was presented by Stuart Freeman,[41] whilst comedian Moody McCarthy hosted the 2018 Americas Edition of the awards in New York.[16]

References
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