2009 WWE draft

In March 2002, the Brand Extension storyline was initiated. WWE's Raw and SmackDown! television programs were made into brands that employees were assigned to work;[2] the ECW brand was later added in 2006.[3] With the exception of 2003, WWE has held the draft annually since its inception.[4]

Via its website on February 11, WWE announced that the 2009 Draft was to take place on April 13 at Philips Arena in Atlanta, Georgia. All wrestlers, general managers, and commentators were eligible to be drafted.[5][6] A supplemental draft was announced for April 15.[7][8] It was announced on the day of the televised draft that for the third consecutive year, matches would determine which brand received a draft pick, and that 12 wrestlers were to switch brands.[9] As in previous drafts, the purpose of the 2009 WWE draft was to increase television ratings of WWE programming and to refresh the roster with new storylines for each brand.[10]

After the televised draft, Joey Styles, the Director of Digital Media Content for WWE's official website, interviewed the draftees on their reactions. The drafted wrestlers generally expressed approval of the draft and described what they hoped their experiences would be with their new brand.[11] Seven of the wrestlers were champions with their original brand,[7][12] and as outlined in the draft regulations, they carried their titles over to their new brand; this affected seven of nine championships. Champion draft selections included: Unified Tag Team Champions The Colóns (Carlito and Primo),[12] United States Champion Montel Vontavious Porter, WWE Champion Triple H, and Divas Champion Maryse from SmackDown to Raw; Women's Champion Melina and Intercontinental Champion Rey Mysterio from Raw to SmackDown.[7] Since Triple H was drafted to Raw, it left SmackDown without a world championship, as Raw now featured two of the three primary championships in WWE, the WWE and World Heavyweight Championships. Edge would bring the World Heavyweight Championship back to SmackDown two weeks later at Backlash when he defeated John Cena in a Last Man Standing Match. When MVP and Mysterio switched brands, the two secondary championships switched brands for the first time in WWE's history. Similarly, after Maryse and Melina switched brands, WWE's two female championships also switched brands for the first time. Though the Unified Tag Team Champions were both drafted to Raw from SmackDown, the titles were able to be defended on all three brands due to being unified.

Numerous tag teams were affected by the Draft overall. During the televised portion of the draft, ECW tag team John Morrison and The Miz was split up. The Miz was drafted to Raw and Morrison to SmackDown (during the supplemental draft). The Bella Twins (Brie and Nikki), Cryme Tyme (Shad Gaspard and JTG), and The Colóns were split up during the supplemental draft, although the duos went to the same brands afterward. SmackDown tag teams Jesse and Festus and Curt Hawkins and Zack Ryder were also split up, with Festus drafted to Raw and Ryder to ECW.

The draft had little effect on the television ratings for WWE's programming. Generally, the ratings of the three shows during the week of the draft were consistent with the ratings of each from the previous week. The ratings for WWE programming the week before the draft were the following: the April 6 episode of Raw was watched by 5.7 million viewers in its first hour and by 6.1 million viewers in its second hour for an average 3.9 rating,[13] the April 7 episode of ECW on Sci Fi earned a 1.3 television rating, and Friday Night SmackDown earned a 2.0 television rating.[lower-alpha 6][15] The draft episode of Raw was watched by 4.7 million viewers in its first hour, 5.7 in its second hour, and 6.1 in the final hour for an average 3.7 television rating.[16] Later that week, ECW on Sci Fi earned a 1.2 television rating, while Friday Night SmackDown earned a 2.0.[15]

As stated by WWE commentator Jim Ross, the draft would not come into effect until after Backlash, when the final inter-brand matches took place.[17]

• History of WWE

General

• Sitterson, Aubrey (2009-04-13). "Rough Draft (Televised draft results)". World Wrestling Entertainment. Retrieved 2009-04-14.
• "WWE Supplemental Draft". World Wrestling Entertainment. 2009-04-15. Archived from the original on 18 April 2009. Retrieved 2009-04-15.

Specific

• Official website of the 2009 WWE Draft