ADATA

ADATA Technology Co., Ltd. (Chinese: 威剛科技股份有限公司) is a publicly listed (3260:TAI) fabless[2] Taiwanese memory and storage manufacturer, founded in May 2001 by Simon Chen (陳立白). Its main product line consists of DRAM modules, USB Flash drives, hard disk drives, solid state drives, memory cards and mobile accessories. ADATA is also expanding into new areas, including robotics and electric powertrain systems. In addition to its main ADATA brand, the company also sells PC gaming hardware and accessories under its XPG ("Xtreme Performance Gear") brand.

ADATA Technology Co., Ltd.
Native name
威剛科技股份有限公司
TypePublic
TWSE: 3260
IndustryComputer storage
Computer memory
Founded2001 (2001)
FounderLi-Pai (Simon) Chen
Headquarters
New Taipei City
,
Taiwan
ProductsMemory Cards
USB Flash Drives
External Hard Drives
DRAMs
Solid State Drive
Industrial
LED Lighting
Powerbanks
Revenue TWD$ 25.597 billion (2019)[1]
TWD$ 2.826 billion (2019)[1]
TWD$ 441.769 million (2019)[1]
Total assets TWD$ 24.465 billion (2019)[1]
Total equity TWD$ 8.007 billion (2019)[1]
Number of employees
1,400 (2019)[1]
Websitewww.adata.com
www.xpg.com

In 2017 ADATA was the second-largest DRAM module manufacturer in the world[3] and had a market capitalization of US$680 million.[4] In recent years ADATA has extended its business to Europe and the Americas, while competing strongly with Samsung in Asia.

Product lines
ADATA's latest power banks on display at Computex Taipei 2018

Consumer

  • DRAM Modules for desktop and notebook PCs
  • Solid State Drives
  • External Storage (HDD, SSD, Enclosures)
  • USB Flash Drives
  • Memory Cards / Readers
  • Power Banks
  • Car / Wireless / USB Chargers
  • USB / Micro USB / Lightning Cables
  • Media Adapters

XPG (Gaming)

  • Solid State Drives
  • Memory
  • External Storage (SSD)
  • Gaming Accessories (Mouse, Mousepad, Keyboard, Headset)
  • Desktop and Laptop Computers

Industrial

  • Solid State Drives / Flash Storage
  • Card / UFD / Embedded
  • XPG DDR4 RGB memory module
    DRAM Modules

Lighting

  • Home Lighting
  • Industrial / Commercial Lighting
  • Smart Lighting
  • Lighting for Outdoor Activities

Powertrain

  • Two-Wheel
  • Four-Wheel
  • Industrial

References
  1. "ADATA Annual Report 2019" (PDF). www.adata.com. ADATA. pp. 10, 11, 12, 13. Retrieved March 27, 2020.
  2. Vättö, Kristian. "Interview with ADATA's President Shalley Chen".
  3. "The Global Sales Revenue of DRAM Modules for 2017 Recorded a Significant Growth of 69% Thanks to Rising ASP, Says TrendForce". press.trendforce.com. Retrieved 2018-08-16.
  4. "ADATA Consumer". www.adata.com. Retrieved 2018-08-20.
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