Asian Television Content Corporation

Asian Television Content Corporation (ATC) is a Filipino TV broadcast programming content provider and the major blocktimer of the Intercontinental Broadcasting Corporation, a government-sequestred TV network founded in 1960. Its offices located at the # 85 Dona Justina St. Cor. Dalton St. Filinvest II, Brgy. Batasan Hills, Quezon City.

Asian Television Content Corporation (ATC Sports)
TypeTelevision programming content provider
Country
Philippines
FoundedJune 2, 2014
SloganTelevision at Its Best
Iba Kapag Kapiling Ka
OwnerRare Sales International, Inc. (parent company)
Key people
Engr. Reynaldo Sanchez (President and CEO)
Nikon Salimbagon (Production Head)
Gerry Ledonio (Business Consultant)
Launch date
June 2, 2014
DissolvedAugust 31, 2014 (as a programming block)
Former names
AKTV on IBC (block) (2011-2013)
Affiliation(s)Intercontinental Broadcasting Corporation
Official website
ATC website

Currently, ATC produced specialty programs and specials aired on IBC-13 and People's Television Network. ATC Sports serves as a on-ground production division who organized and produced on-the-air and on-ground sports content.[1]

History

ATCC was established last June 2013 as the network signed a blocktime agreement with IBC Channel 13. (that time, the blocktime deal with AKTV/TV5 expired due to high blocktime costs and low ratings) Before that, in April 2013, ATC together with ONE Fighting Championship and IBC agreed for the Free TV broadcast of the largest MMA organization in Asia. Therefore, ATC also partners with HubMedia, a Singaporean company that provides TV & movie program international distribution.[2]

Last June 2, 2014, ATCC's primetime block for channel 13 was launched. Programs that will be aired on the primetime slot of 13 are Australian kid-oriented show Hi-5 and two Mexican telenovelas The Two Sides of Ana (Dalawang Mukha ni Ana) and La Teniente.[3][4] Local programs Stoplight TV, re-runs of Retro TV, Travel & Trade and Travel: Philippines, and foreign shows such as Animalia, Beyond Stardom, The Big Planet, Boost, Culture Flavors, Fame, Fashion Memoir, Gadgets & Gizmos, PBA D-League, and ONE FC also part of the programming line-up of ATC @ IBC 13.[5]

However, on August 31, 2014, some of the programs of ATC have been discontinued due to poor ratings and loss of advertisers' support.

It was later relegated into a content provider and producer of different mainstream sports coverages, including the PBA Developmental League, NAASCU, ONE Championship, Philippine Tackle Football League, Universities and Colleges Basketball League (UCBL). and most recently, the Community Basketball Association (CBA – Pilipinas).[6]

Programs under ATC @ IBC block
Main article: List of programs previously broadcast by Intercontinental Broadcasting Corporation

See also

References
  1. Cuartero, Nestor (June 30, 2017). "RPN-9 remembered in chance encounter". Manila Bulletin. Retrieved June 30, 2017.
  2. "ONE FC inks exclusive partnership with Intercontinental Broadcasting Corporation (IBC)". One Fighting Championship. May 9, 2013. Retrieved May 15, 2014.
  3. "ATC Takes a Bite at Philippine TV Primetime". NegoSentro. May 14, 2014. Retrieved May 15, 2014.
  4. "Channel 13 back in harness". Manila Standard Today. April 26, 2014. Retrieved May 16, 2014.
  5. "Asian Television Content Phl Corp. launches top-notch TV programs". Philippine Star. June 1, 2014. Retrieved June 1, 2014.
  6. Terrado, Reuben (October 3, 2016). "UCBL puts seven schools on spotlight as inaugural basketball season gets going". Sports Interactive Network Philippines. Retrieved October 14, 2016.
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