Central Luzon Television

Central Luzon Television (CLTV) is a regional infotainment television network, based in the Central Luzon region in the Philippines with callsign DWRW-TV. The network is owned and managed by RadioWorld Broadcasting Corporation (formerly known as Central Luzon Broadcasting Corporation), a subsidiary of the Laus Group of Companies. The network's offices and studio complex located at 3rd Floor, Corporate Guarantee and Insurance Company Building, Jose Abad Santos Avenue, Dolores, City of San Fernando, Pampanga, while its 10-kilowatt, 68.5 meters (225 foot) high BTSC stereo transmitter and station tower is located at C.P. Garcia Street, Clark Freeport Zone, Pampanga.[1]

RadioWorld Broadcasting Corporation
TypeStatutory Corporation
IndustryBroadcasting
PredecessorCentral Luzon Broadcasting Corporation (1995-2014)
Founded1995 (1995)
HeadquartersSan Fernando, Pampanga, Philippines
Key people
Liberato "Levy" P. Laus(+), Chairman and CEO
Sonia P. Soto, President and General Manager
Virgilio San Juan, Deputy GM and Vice President
Joey Hernal, Deputy Head for Integrated Content and Production Cluster
Central Luzon Television (CLTV)
TypeBroadcast television network
BrandingCLTV
Country
Philippines
AvailabilityCentral Luzon
SloganChampioning Local Pride
Headquarters3rd Floor, Corporate Guarantee & Insurance Company Building, Jose Abad Santos Avenue, San Fernando, Pampanga
Broadcast area
Central Luzon, Nationwide (Cignal), Worldwide (RPN USA & Streaming Media)
OwnerRadioWorld Broadcasting Corporation
Launch date
February 12, 2007 (2007-02-12)
Picture format
4:3 SDTV
Official website
www.cltv36.tv
LanguageTagalog & English

This station operates everyday from 7:00 AM to 10:00 PM (PST). In 2017, CLTV 36 was the leading free-to-air regional television channel in the country based on the AGB Nielsen survey, for two consecutive years,[2] and was awarded as the Best Local TV Station by the Kapisanan ng mga Brodkaster ng Pilipinas, Paragala Central Luzon Media Awards and Gandingan Awards.

Background
The headquarters and studio of CLTV 36, located at the 3rd Floor, Corporate Guarantee & Insurance Company Building, San Fernando, Pampanga)

As one of the youngest terrestrial television stations in the Philippines, it was created when Philippine Congress granted a franchise under Republic Act No. 8219 (unfortunately, it was lapsed into law) on September 12, 1997 and duly licensed by the NTC dated January 10, 2007.

It was launched on March 19, 2007. In 2008, CLTV 36 relegated into an all-news and infotainment channel. It was on the same year that the station received the first KBP Golden Dove Award (Sonia Soto - Best Provincial Public Affairs Program Host). From 2007, CLTV 36 pioneered the extensive and most updated coverage of national and local elections and natural disasters that hit the region including typhoons, northeast monsoon, among others. In 2013, CLTV 36 launched their entertainment programming thru the StarMill Talent Search.

CLTV 36 focuses on a centralized media coverage from news, public affairs and infotainment programming, covering all the provinces of Central Luzon. These are the provinces of Nueva Ecija, Bulacan, Bataan, Tarlac, Zambales, Aurora and its homebase, Pampanga. CLTV 36 can also be seen in major areas in Metro Manila, Calabarzon, Ilocos Region, and Cordillera Administrative Region (except Batangas, Laguna and Quezon) thru its signal reception from its transmitter in Clark Freeport Zone. The tower was inaugurated in December 9, 2015.[3][4]

CLTV 36 is the official broadcaster of the Giant Lantern Festival every December from 2008 and the United Central Luzon Athletic Association games since 2015.[5][6]

CLTV 36 was honored as the three-time Best Provincial TV station by the KBP Golden Dove Awards, organized by the Kapisanan ng mga Brodkaster ng Pilipinas (KBP) for the 2012, 2014 and 2015 edition, along with the award for their programs Balitang Central Luzon (now Metro Central Luzon Ngayon) (Best TV Newscast, Provincial) and So To Speak (two-time Best TV Public Affairs Program, Provincial).

In time for the station's 9th anniversary, on April 2, 2016, CLTV 36 was rebranded as CLTV 36 Metro Central Luzon.[7] Along with the station's rebranding was its new theme song performed which was by Chocolate Factory Band, Jeneal Mariano and Andy Pangan.[8]

On its 10th anniversary, the station reverted to its original name CLTV 36 with its new slogan, "The Region's Infotainment Channel".

On January 7, 2018, the station reverted to its original slogan, "One Region, One Station". Currently, the slogan is now "Championing Local Pride," which is based on the channel's 12th anniversary theme in 2019.

On March 22, 2019, CLTV 36, through the celebration of its 12th anniversary, held its inaugural Social Services Conference and Expo (SocSeCon) at Robinsons Starmills in City of San Fernando, Pampanga.

On June 26, 2020, despite challenges brought by the coronavirus pandemic, CLTV 36 has launched #SaleseMuRin with the re-usage of their 2011 station theme, "Tawag ng Panahon".

Programs currently broadcast on CLTV 36
CLTV 36 as the official broadcaster of the Giant Lantern Festival since 2007.

News
  • CLTV News (2021)

Current affairs
  • UN in Action and 21st Century (2008)
  • So to Speak (2008-2016; 2017-2019; 2020)
  • Public Interest (2020)‡

Educational
  • TelEskwela (2020)
    • Fernandino Kids TV
    • Fernandino Teens TV
    • Fernandino Senior High
    • Super K
    • SFESial TV

Entertainment
  • Music Zone (2007)

Infotainment
  • Clark In Focus (2016, 2017)
  • Discover Japan (2017)
  • Nánu Pa Tâ? (2019)
  • Masaganang Ani, Masaganang Kita (2019)
  • Let's Talk: Heart To Heart (2020)
  • Business Unusual (2020)‡
  • Atin Kaming K (2020)‡
  • Beyond Style (2020)‡
  • Stories on Wheels (2020)

Religious
  • Men of Light (2007)

‡Exclusively streamed on CLTV's Facebook page and YouTube channel.

Formerly aired programs
Previous logo of CLTV 36 with the Metro Central Luzon branding since April 2016
  • Tara Lets! (2016)
  • Arangkada sa Umaga (2016)
  • Pasada Ala-Una (2016-2017)
  • Pasada Balita (2017-2018)
  • Metro Central Luzon Ngayon (2016-2018)
  • Metro Central Luzon Tonite (2016-2017)
  • Metro Central Luzon Weekend Recap (2017)
  • Central Luzon Ngayon (2018)
  • Central Luzon Tonight (2018)
  • Central Luzon Ngayon Recap (2018)
  • Mornings @ Central Luzon (2018)
  • Isapubliko (2013, 2016)
  • So to Speak (2008-2016; 2017) (on hiatus)
  • Ang Saya-Saya (2016)
  • Kapampangan Animation and Live-Action Productions (2016)
  • Portraits
  • Klaro Panalo (2016)
  • Lonely Pangets (2016)
  • Wagi: Women Are Great Inspirations
  • Kuwentong Wagi
  • Campus Teen Drama
  • TeleVShop (2016)
  • Y-fi: Young, Free Idealist
  • Simpleng Usapan
  • Sandigang Legal (2016)
  • Opinyong Legal
  • Legal Matters
  • Kasaysayan Throwback with BSJ (2016-2018)
  • Clark In Focus (2016)
  • The Noel Jusay Lacsamana Show (2015-2016)
  • Tagis Lakas (2015-2016)
  • Share and Like (2016)
  • Snap Shap (2016)
  • Dito Po Sa Amin (2016)
  • Pera Pera Lang (2016)
  • Balen at Balita (2016)
  • Ing Balen (2017)
  • Balen (2017)
  • Biz Mode (2016-2017)
  • Belly Good (2016-2017)
  • Morning Chikahan
  • Daily Chikahan
  • Trip, Treat at Gimik
  • Ayos Ka-Rehiyon
  • Dayalogo
  • Hamon: Central Luzon
  • HB (Hamon ng Bayan)
  • Metro Business
  • Social TV: Anything and Everything Central Luzon
  • Star Mill
    • Star Mill: Central Luzon's Search for a Star in a Million (2013)
    • Star Mill Season 2: Central Luzon TV 36 Star Search (2014)
    • Star Mill Season 3 (2019)
  • Pasikatan: CLTV 36 Talent Search
  • She Means Business
  • His Life TV
  • Magsilbi Tamu
  • Arangkada Balita
  • CLTV 36 Balitaan
  • CLTV 36 Balitaan sa Umaga
  • Queng Cucina
  • What's Cooking?
  • For Your Eyes Only
  • Negotalk
  • Negosyoso
  • Spotlight
  • Maski Nanu
  • Sanggunian ng Fernandino
  • Fernandino First
  • CENTRO: TV Program of City of San Fernando, Pampanga (on hiatus)
  • Nice 1
  • Talakayan sa CLTV 36
  • Bagong Umaga
  • OK Musica Balen
  • Bukas Bayan
  • Living Spaces
  • Travel Blog
  • Pinoy Wise OFTV
  • Saturday Night Special
  • Spot Report
  • Go Organic
  • Aldong Maningning
  • E.T.C. News
  • OK si Dok (on hiatus)
  • One-Stop Shop
  • Salamin ng Buhay
  • Big@10
  • Bayan ang Inuuna: Central Luzon TV 36 10th Anniversary Documentary Special
  • The Best of Mikey Bustos' Vlogs
  • MANa: Maunlad na Agrikultura sa Nayon
  • Public Demand

Station
Branding Callsign Channel Number TPO Station Type Location
CLTV 36 DWRW-TV 36 10,000 watts Originating Clark, Pampanga/Central Luzon Region

CLTV 36 can also be seen in 57 cable & satellite affiliates in Pampanga, Tarlac, Bulacan, Bataan, Nueva Ecija, Zambales, Rizal, Cavite, and on Cignal Channel 115 nationwide.[7]

CLTV 36 is also aired worldwide via livestreaming on its official website, and via iflix application for iOS and Android users.

The network also operates the radio station DWRW (RW 95.1), currently affiliated with Radio Mindanao Network.[1]

See also

References
  1. "CLTV 36 widens reach with new Clark Tower". Sun.Star Pampanga. Retrieved 10 December 2015.
  2. abcatubig (2017-03-25). "CLTV36: A decade of journey and beyond". SunStar. Retrieved 2017-05-20.
  3. Manabat, Ashley. "CLTV 36 inaugurates Clark tower | BusinessMirror". www.businessmirror.com.ph. Retrieved 2017-05-20.
  4. vblopez (2015-12-09). "CLTV 36 widens reach with new Clark Tower". SunStar. Retrieved 2017-05-20.
  5. Manabat, Ashley. "Countdown for San Fernando's 2015 Giant Lantern Festival starts | BusinessMirror". www.businessmirror.com.ph. Retrieved 2017-05-20.
  6. vblopez (2015-12-11). "Pangilinan: A GLF of many firsts". SunStar. Retrieved 2017-05-20.
  7. "CLTV 36 marks 9th year with new 'metro' brand". Sun.Star Pampanga. April 3, 2016. Retrieved April 4, 2016.
  8. CCTN Channel 47 Mega Cebu (2016-04-05), CLTV 36 Metro Central Luzon Station ID 2016, retrieved 2017-05-20
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