Blow Your Mind (Mwah)

"Blow Your Mind (Mwah)" is a song by English singer Dua Lipa from her eponymous debut studio album (2017). The song was written by Lipa alongside Lauren Christy and its producer Jon Levine. The song was released for digital download and streaming through Warner Bros. Records on 26 August 2016 as the fifth single from the album, and impacted contemporary hit radio as Lipa's first single in the United States. It is an alt pop, electropop, and nu-disco song with dark moombahton and chambré tropical house elements. The production includes tropical beats, indietronica vocals and sawtooth synths. Lyrically, the song is about being comfortable in one's own skin.

"Blow Your Mind (Mwah)"
Remix EP Artwork
Single by Dua Lipa
from the album Dua Lipa
Released26 August 2016 (2016-08-26)
Recorded2016
Studio
  • TaP / Strongroom 7, London
  • The Synagogue, Los Angeles
Genre
Length2:58
LabelWarner Bros.
Songwriter(s)
Producer(s)Jon Levine
Dua Lipa singles chronology
"Hotter than Hell"
(2016)
"Blow Your Mind (Mwah)"
(2016)
"No Lie"
(2016)
Music video
"Blow Your Mind (Mwah)" on YouTube

Several music critics complimented Lipa's attitude in "Blow Your Mind (Mwah)" as well as its message. Some reviewers criticized her vocal performance, specifically as she blows a kiss at the end of the chorus. Commercially, it gave Lipa her second entry on the UK Singles Chart, where it reached number 30, and her first US Billboard Hot 100 entry by reaching number 72. The song also reached number 23 on the US Mainstream Top 40 chart and the summit of Billboard's Dance Club Songs chart. It was certified gold and platinum in the US and the United Kingdom by the Recording Industry Association of America (RIAA) and British Phonographic Industry (BPI), respectively.

The music video for "Blow Your Mind (Mwah)" was directed by Kinga Burza and released on 12 September 2016. It was filmed in London's Barbican Centre, and features Lipa and her girl gang posing in the area, as well as walking around. According to Lipa, the video is a campaign for niceness. Lipa further promoted the song in 2016 with live performances for BBC Radio 1's Live Lounge, the Gouden Televizier-Ring Gala, and Today. The song received several remixes, including ones by Alex Metric and Karma Kid, as well as an acoustic version.

Background and release

Lipa co-wrote "Blow Your Mind (Mwah)" with Jon Levine and Lauren Christy, with Levine solely handling the production.[1] They wrote it in Los Angeles in February 2016.[2][3] After working as a model, Lipa was inspired for the song after being told that she needs to lose weight in order to be successful as a model. The collaborators decided to write about being comfortable in one's own skin.[3] The song was recorded at The Synagogue in Los Angeles, while the vocals were recorded at TaP / Strongroom 7 in London.[1]

Lipa announced the release of "Blow Your Mind (Mwah)" on 24 August 2016. It was released for digital download and streaming two days later as the fifth single from Dua Lipa, along with the pre-order of the album.[4][5] The song was serviced to contemporary hit radio in the United States on 20 September 2016 as Lipa's first single in the country.[6] The song was released via the same radio format in both the United Kingdom and Italy on 9 and 2 September of that year, respectively.[7][8] It was later included as the sixth track on Dua Lipa, released on 2 June 2017.[9] An acoustic version and an EP, with remixes by Alex Metric, Karma Kid, Night Moves, and Black Saint were also released. The acoustic version was released simultaneously with the song's release and the EP was released on 21 October 2016.[10][11] The acoustic version includes a piano line and handclaps.[12]

Music and lyrics

"Blow Your Mind (Mwah)" is an alt pop, electropop, and nu-disco song,[16][17][18] with tropical beats alongside dark moombahton and chambré tropical house elements.[13][19] The song is composed in 4
4
time
and the key of D minor, with a moderate groove tempo of 109 beats per minute and a chord progression of B–Gm–Dm–Csus. Lipa's vocals were categorized as indietronica and range from A3 to C5.[13][20] Idolator's Rachel Sonis described the lyrics as "having the upper hand in a relationship," while Sebas E. Alonso of Jenesaispop stated they are about "sending someone to hell, a fuck you to anyone who wants to change you."[21][22]

The song begins slowly, with indie beats, ethereal synths, and echoing tribal drums.[14][15][5] The first verse has empowerment themes and sees Lipa being secure with herself, even though at one time she was not. In the pre-chorus, Lipa sings about her desire to pursue music and how people told her she was crazy for it, as well as commenting that people think she has changed but her aspirations have only gotten bigger.[3]

The chorus has bubblegum pop and k-pop sawtooth synths, electro beats and synth-bass hits.[13][14][15] Vocally, Lipa blows a kiss at the end of the chorus and half-talks the post-chorus.[14][23] Lipa describes the chorus as being "in the heat of an argument," lyrically asking someone why they keep coming back to her if they dislike her aspirations and who she is. She eventually states that the person will love her blind, meaning that they have chosen Lipa because they would not want her any other way. The post-chorus sees Lipa wanting to live her life, not needing money or superficial stuff. In the second verse, Lipa addresses the lover, showing that they enjoy the arguments.[3]

Critical reception

Anna Gaca of Spin called the song "a short, bombastic number" with "equal parts club-ready sultriness."[5] Sonis labeled it "feisty" and said that "it's playful, bubbly, and a perfect number to serve as her first official single in the US." She went on to state that the song "oozes confidence" and categorized the beat as "pulsing" and "infectious."[21] Mike Nied, also of Idolator, labelled the song a "flirty bop with a playful message."[23] For The Young Folks, Manzanares de la Rosa stated it "remains the most exciting three minutes" in Lipa's career as well as calling the song "an irresistible [smash] performed with the sass and the confidence of a long-standing diva."[17]

Ben Hogwood of musicOMH viewed "Blow Your Mind (Mwah)" as "a confident declaration of intent" and "outright feminine power," but criticized Lipa blowing a kiss in the style of Holly Valance, stating the song "spoils itself" with that aspect.[24] However, Raúl Guillén of Jenesaispop enjoyed the kiss, writing that it is "one of those silly details that you cannot later get out of your head" and called the chorus as a whole one of her "most effective."[25] The same website later named it the 73rd best song of 2016, praising the combination of a "forceful" bass and vocal performance as well as calling the chorus "casual and fresh," while concluding by stating the song is "frankly irresistible."[26] In The Line of Best Fit, Claire Biddles categorized the song's aesthetic as "high-heeled in a club" and called it "the most enticing moments in recent pop."[27] Of the same magazine, Laurence Day stated "it's fizzing with youthful energy and oozes cheeky joy from every refrain."[28]

The staff of Billboard called the song "cheeky" and stated that it "impressively showcases her attitude and nuanced voice."[29] In Renowned for Sound, Rachael Scarsbrook compared the song to Carly Rae Jepsen and wrote that it "gets people going." She concluded by stating, "[t]here isn't one negative way this track could be perceived."[30] Ryan Cole of Vocal Media called the song "a lot of fun" and compared it to the works of Charli XCX.[31] For The Guardian, Hannah J Davies called "Blow Your Mind (Mwah)" "unapologetically in-your-face" as well as "strong and stylish."[32] Alim Kheraj of DIY viewed the song as "flirtatious," but criticized the lack of longevity, writing that it is "still immensely enjoyable, although over time [it's] lost some of [its] glittery sheen."[33] Rick Pearson from Evening Standard criticized the song, calling it "irritating in the extreme."[34] "Blow Your Mind (Mwah)" won Performance of the Year by an International Artist at the Wish 107.5 Music Awards.[35]

Commercial performance

"Blow Your Mind (Mwah)" debuted at number 50 on the UK Singles Chart issue dated 2 September 2016, becoming Lipa's second entry on the chart, following "Hotter than Hell" (2016).[36] In its seventh week, the song reached a peak of number 30 and lasted for an additional eight weeks afterwards.[37][38] In August 2019, the song was certified platinum by the British Phonographic Industry (BPI) for selling 600,000 units in the UK.[39] In Ireland, the song debuted at number 75 on the Irish Singles Chart and eventually peaked at number 40.[40][41] The song was more successful in Scotland, where it debuted at number 24 on the Scottish Singles Chart and later reached a peak of number 15.[42][43]

The song became Lipa's third entry on the ARIA Singles Chart of Australia, on which it reached number 59.[44] In the US, "Blow Your Mind (Mwah)" became Lipa's first entry on the Billboard Hot 100, where it debuted and peaked at number 72 on the issue dated 5 November 2016, though the song only lasted one week.[45] In December of that year, it reached number 23 on the US Mainstream Top 40 chart, receiving approximately 2,980 plays.[46] The song also earned Lipa a spot on Billboard's emerging artists of the week dated 2 September 2016.[47] In June 2018, the song was certified gold by the Recording Industry Association of America (RIAA) for sales of 500,000 certified units in the US.[48]

Music video

Background

The music video for "Blow Your Mind (Mwah)" premiered via YouTube on 12 September 2016.[49] It was directed by Kinga Burza and filmed at the Barbican Centre in London.[50][51] Tawan Kedkong, and Lipa's friends Sarah and Rosie make appearances in the visual.[52][53] Burza cut the video at his house while on Skype with his editor in Los Angeles.[54] When asked about it, Lipa stated that "the whole video is a campaign for niceness. It's like the girl gang that everyone can be a part of."[55]

Synopsis and reception

Lipa singing through a megaphone, accompanied by her girl group holding rainbow flags and signs in the music video. This was compared to Karl Lagerfeld's Spring 2015 Chanel runway show and features an easter egg of Lipa's song "Kiss and Make Up" (2018).[56]

The music video opens with Lipa and her girl gang posing against a charcoal wall. Lipa is seen wearing a diamond "Mwah" choker and the girls appear in a manner that was noted for being individualistic.[51][57] They are then seen posing and dancing in the modern Barbican centre, on a bench, in a flower garden and walking around the buildings.[50][58][59] The group chews gum and blow bubbles, as well as riding skateboards. They are also seen walking in a tunnel, where Lipa walks backwards while singing to the camera. Eventually, the group holds a pride parade as Lipa sings through a megaphone and the girls are seen holding rainbow flags alongside signs that say "Dua for President" and "You Can Sit With Us".[23][59] At the end, the group go to a roof top on which they dance. The video closes with the group holding a sign with the song's title on it over the railing of the rooftop.[58][59]

Nied called the visual a "fashionable affair" and a "simple but striking offering."[23] The staff of V viewed the video as a "walking fashion editorial" and compared it to Karl Lagerfeld's Spring 2015 Chanel runway show.[56] For Fuse, Bianca Gracie stated that the "Mwah" choker and "Dua for President" sign were video highlights.[60] In Coup De Main Magazine, Rose Riddell called it a "sassy video of solidarity."[61] The staff from DIY stated that the video makes London look like a paradise.[62]

Credits and personnel

Credits adapted from Promonews.[50]

Production companies

  • Partizan Darkroom  production company
  • The Mill  grading, post production

Personnel

  • Kinga Burza  director
  • Jason Oakley  producer
  • Claire Stubbs  executive producer
  • Lucy Rogers  production manager
  • Dominic Asbridge  first assistant director
  • John Joe O'Driscoll  second assistant director
  • Benoit Soler  director of photography
  • Thomas Nicholson  focus puller
  • Jomar O'Meally  second clapper loader
  • Will Gardner  second clapper loader
  • Rik Burnell  gaffer
  • Anna Rhodes  art director
  • Lorenzo Possecco  wardrobe
  • Anna Cofone  hair
  • Francesca Brazzo  make-up
  • Emilie Aubry  editor
  • Oisín O'Driscoll  colourist
  • Lucy Mason  post producer
  • Caroline Clayton  commissioner
  • Richard Lewis  steadicam
  • Thomas Gale  location manager

Live performances

"Blow Your Mind (Mwah)" was first performed live during Lipa's Hotter than Hell tour (2016) and was included on regular set lists for the tour.[63] It was also performed live during her Self-Titled tour (2017–18).[64] Lipa performed the song at Capital FM's Jingle Bell Ball in 2016 and 2017, respectively, as well as at the Summertime Ball in the latter year.[65][66][67] Lipa performed the song on BBC Radio 1's Live Lounge, released 29 September 2016.[68] On 13 October of that year, Lipa performed the song at the Gouden Televizier-Ring Gala in the Netherlands.[69] On 20 November 2016, she performed the song at the Iridium in New York City as part of her MTV Setlist show.[70] She performed the song for American talk show Today on 29 November 2016.[71] Lipa performed the song during a session for her Critics' Choice Award at the 2017 Brit Awards.[72] The following year, she performed it for a live session with iHeartRadio.[73]

Track listings

Digital download / streaming[74]
No.TitleLength
1."Blow Your Mind (Mwah)"2:58
Digital download / streaming – Acoustic[10]
No.TitleLength
1."Blow Your Mind (Mwah)" (Acoustic)2:39
Digital EP – Remixes[11]
No.TitleLength
1."Blow Your Mind (Mwah)" (Alex Metric Remix)5:00
2."Blow Your Mind (Mwah)" (Karma Kid Remix)3:35
3."Blow Your Mind (Mwah)" (Night Moves Remix)4:09
4."Blow Your Mind (Mwah)" (Black Saint Remix)5:35
Total length:18:19

Credits and personnel

Credits adapted from the liner notes of Dua Lipa.[1]

Recording

  • Vocals recorded at TaP Studio / Strongroom 7 (London)
  • Recorded at The Synagogue (Los Angeles, California)
  • Mixed at MixStar Studios (Virginia Beach, Virginia)
  • Mastered at Sterling Sound (New York City)

Personnel

  • Dua Lipa  vocals
  • Jon Levine  production, engineering, keyboards, Rhodes, bass, guitar, drum programming
  • Serban Ghenea  mixing
  • John Hanes  engineering for mix
  • Chris Gehringer  mastering

Charts

Certifications

Certifications and sales for "Blow Your Mind (Mwah)"
Region CertificationCertified units/sales
Canada (Music Canada)[89] Platinum 80,000
Italy (FIMI)[90] Gold 25,000
United Kingdom (BPI)[39] Platinum 600,000
United States (RIAA)[48] Gold 500,000

Sales+streaming figures based on certification alone.

Release history

Release dates and formats for "Blow Your Mind (Mwah)"
Region Date Format Version Label Ref.
Various 26 August 2016 Original Warner Bros. [5]
Acoustic [10]
Italy 2 September 2016 Contemporary hit radio Original [8]
United Kingdom 9 September 2016 [7]
United States 20 September 2016 [6]
Various 21 October 2016 Digital EP Remixes [11]

See also

References

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