Brose Fahrzeugteile

Brose Fahrzeugteile GmbH & Co. KG is an automotive supplier. The family-owned company has its headquarters in Coburg, Germany.

Brose Fahrzeugteile GmbH & Co. KG
IndustryAutomotive industry
FoundedMarch 4, 1908 (1908-03-04) in Berlin, Germany
FounderMax Brose
Headquarters,
Number of locations
62 (2018)
Key people
Chairman: Michael Stoschek
Management: Ulrich Schrickel, CEO
ProductsVehicle parts: Technology for vehicle doors and liftgates, Adjustment systems for front and rear seats, Electric motors and drives[1]
Revenue6.3 billion Euro[2] (2018)
Number of employees
26,000[2] (2018)
Websitebrose.com
Footnotes / references
Latest version 2017-11-29

In 2018, the Brose Group developed and produced mechatronic components and systems for vehicle doors, seats and body at 62 locations in 23 countries worldwide.[2] Brose's customers include more than 80 car manufacturers and other automotive suppliers. More than 26,000 employees[3] worldwide working for the family-owned company. The Brose Group generated sales of €6.3 billion in fiscal 2018.[2] The company is also the primary sponsor of and majority owner of Brose Bamberg basketball club.[4]

History

1908–1955

Max Brose opened a trading company for automobile accessories in Berlin on March 4, 1908, while also working as general agent for his father's car body manufacturing company in Wuppertal.

After the First World War, Max Brose and Ernst Jühling, who grew up in Coburg, founded Metallwerk Max Brose & Co. in Coburg on June 14, 1919.[5] Operating as a general partnership, the company manufactured and sold metal goods, tools, devices and materials especially for vehicles and airplanes. For this purpose, they took over the staff, buildings and machines from "Metallwaren Haußknecht & Co." located in the Ketschendorfer Straße.

The company initially used the trade name of "Atlas" for the accessory and supply segment, producing vehicle lights, signaling equipment, fuel and oil canisters, jacks and air pumps. In October 1926, the company patented its crank drive for lowerable windows. After buying the rights to use the patent for the wrap sling brake from the American company Ternstedt, series production of mechanical window regulators started in 1928. Commonly referred to as a window crank apparatus, this device was also manufactured for buses, trains and streetcars. Windshields and ventilation systems expanded the range of products in the years following.

Production switched to the 20-liter standard canister for the German Wehrmacht (armed forces) in 1936 and to contact fuses and impact grenades during World War II. At the time, nearly 900 employees worked for Brose and towards the end of the war some 200 Soviet prisoners of war, who lived next to the plant in a camp run by the German Wehrmacht.

In 1945, the company was placed under trusteeship for three years by the American military government and produced household devices such as ovens and irons with fewer than 100 employees. Production expanded into a new segment beyond automotive accessories with the manufacture of a portable typewriter called "Brosette" in 1953.

1956–1999

After having sold more than 40,000 devices, production was stopped and sold to India in 1958, allowing Max Brose to focus on products for the automotive industry. The window regulator became one of the company's main pillars. In 1963, the company began series production of this product fitted for the first time with an electrical drive. In 1968, Brose ventured into a new key segment – the seat systems business – with the production of seat recliners for adjusting backrests.

The mid-fifties saw numerous changes in management. In 1956, Ernst Jühling died and his heirs withdrew as shareholders. After the death of Max Brose, his eldest daughter Gisela ran the company from 1968 and changed it to a limited partnership (KG). Three years later, Michael Stoschek, grandson of company founder Max Brose, took over at the age of 23. At that time, the company had around 1000 employees and was generating a turnover of DM 55 million. The company's legal form was changed to Brose Fahrzeugteile GmbH & Co. KG in 1982.

During the 1974 recession with the first oil crisis, the company was forced to lay off one quarter of its employees and to switch production to water taps and recliners for the furniture industry. Brose Coburg started to expand again over the next few years, investing DM 35 million into its new "Plant 2" in Coburg, which went into full operation in 1983. The company employed then around 1500 people. However, the production of injection molded products for the automotive industry which started in 1981 was stopped again in 1989. In the eighties, numerous products were refined such as the power window regulator with anti-trap protection, the power seat adjuster and the electronic position memory.

In 1988, Brose purchased its first foreign production site in Coventry. In 1990, production started in Hallstadt, the first German plant outside Coburg. Another German plant opened in Gera in 1991, which was transferred to Meerane in 1997 to bring it closer to Volkswagen's plant in Mosel for the just-in-sequence production of door systems. In line with this procurement logistics concept, many other national and international production sites have since been either built or purchased. International expansion has focused mainly on North America and Asia.

2000–2015

In the 21st century, the family-owned company primarily expanded by means of several takeovers. Through the acquisition of closure systems business from Robert Bosch GmbH in 2002, it was possible to venture into a new business segment. 2004 saw the takeover of the window regulator business of Maxion Sistemas in Brazil, followed by the acquisition of a 40 percent stake in the Turkish window regulator manufacturer Pressan A.S. one year later. When Michael Stoschek ceded his CEO position to Jürgen Otto after 34 years in the last months of 2004, this signaled the so far most successful business year in the history of the company: The organization achieved an annual turnover of 2.2 billion Euro and employed about 9,000 members of staff at 37 locations in 19 countries. In 2006, Brose left the Employers’ Associations for the Bavarian Metalworking and Electrical Industries and has since not been bound by a collective bargaining agreement.

In April 2008, Brose added electric drives for window regulators, sunroofs and seat belt retractors to its portfolio by purchasing the electric motor business of Continental AG. In setting up the drives business division, the number of employees increased from nearly 10,000 to more than 14,000. Since then, the company has been divided into three business divisions: Seat, Door and Drives.[6]

The joint venture SEW Eurodrive is established in early 2011 with the aim to develop drives for e-mobility.[7] In 2011 Brose is the world's fifth-largest family-owned automotive supplier based on turnover. 10% of the total annually business volume is invested in the development of new products and processes with a special focus on the development of products that contribute to fuel efficiency.[8] The company also localizes its R&D activities in China the same year. In Chongqing, the foundation stone is laid for another plant; Brose is now present in five locations in China. Brose opens a plant for window regulators and seat height adjusters in Pune/India. Brose plans to strengthen its global activities in Asia in the future.

In May 2012, Brose wins the innovation prize in the “Erfolgsfaktor Familie” competition supported by the German government for the “Brose Kids Club” and receives special recognition for the company's family-friendly philosophy. In fall 2012, another production site is opened in Beijing – the second just-in-sequence plant for door systems in China. The whole process, from the arrival of an order to delivery of the ready-to-fit product at the Beijing Benz Automotive plant eight kilometers away, takes only 300 minutes.

In April 2013, Brose receives its first Pace Award for the sensor for hands-free opening of liftgates;[9] it is the most highly sought-after and prestigious award in the US automotive supplier industry. The company supports the introduction of the dual-track training system in the US state of Michigan, thereby securing future skilled employees for its four locations in the United States.

New production facilities in South Africa (seat systems) and Bremen (door systems) expand Brose's production capacity in 2014. Berlin-based Brose Antriebstechnik GmbH & Co begins series production of the first pedelec electric motor in fall as part of a joint project with bicycle manufacturer Rotwild.[10] Due to the increasing electrification and digitization of vehicles, Brose invests in a test center in Würzburg to measure electromagnetic compatibility.[11]

In 2015, a plant to produce door systems for Fiat opens in Goiana/Brazil. In fall, the foundation stone is laid for a new plant in Prievidza in Central Slovakia.[12] The logistics center at the location in Ostrava/Czech Republic commissions an automatic high-bay and small parts warehouse in which transport takes place without forklifts. Brose presents numerous innovations at trade shows such as the International Motor Show in Frankfurt am Main and Auto Shanghai in China. The company receives two prestigious quality awards – the Procurement Leaders Award and the Volkswagen Group Award. The city of Coburg pays tribute to the life's work of Max Brose by naming a street after the company founder.

In 2016 Brose prepares the way for respective expansion of central technical and commercial functions in Bamberg. In this modern office building, about 600 employees control global purchasing, design, electronics and information technology for the group. Brose also opened a new administration building for 600 employees in Shanghai in April 2017. The aim is to strengthen and expand Brose's market position in China.

Shareholders

The Brose Group's shareholders include Michael Stoschek, his daughter Julia Stoschek and his son Maximilian Stoschek, his elder sister Christine Volkmann and her daughter. Michael Stoschek is Chairman of the Brose Group.[13]

Products

  • Door systems and window regulators
  • Systems for liftgates
  • Closure systems
  • Drives and electronic systems

Market position

  • One in two [14] new vehicles worldwide are currently fitted with at least one Brose product.
  • Global market leader for window regulators, door systems, latch modules, motors for electronic braking systems (EBS), drive train actuators, HVAC blowers and cooling fan modules.
  • The automotive supplier is the number one for power seat adjusters in Europe.

Global presence

Brose operates the following production sites:[15]

Europe

Headquarters Coburg, Bamberg, Berlin, Bremen, Hallstadt, Ingolstadt, Meerane, München, Oldenburg, Rastatt, Sindelfingen and Weil im Schönbuch, Wolfsburg, Wuppertal, Würzburg (all Germany), Ghent (Belgium), Paris(France), Coventry (Great Britain), Melfi, Turin (both Italy), Tondela (Portugal), Tolyatti (Russia), Gothenburg (Sweden), Bratislava, Prievidza (both Slovakia), Sta. Margarida de Montbui (Spain), Kopřivnice, Rožnov pod Radhoštěm (both Czech Republic), Kecskemét (Hungary), Istanbul (Turkey)

North America

Headquarters Detroit, Auburn Hills (MI), New Boston (MI), Spartanburg (SC), Warren (MI), Silicon Valley, Tuscaloosa, Belvidere (IL) (all USA), London, Ontario (Canada), Querétaro, Puebla City (all Mexico)

South America

Curitiba, Goiana and São Paulo (all Brazil)

Asia

Headquarters Shanghai, Beijing, Changchun, Chongqing, Guangzhou, Taicang, Shenyang, Wuhan (all China), Pune (India), Suwon, Incheon (South Korea), Rayong (Thailand), Nagoya (Japan)

Africa

Brits, East London (South Africa)

Awards

2013

  • Automotive Innovations Award, Category "Car Body and Exterior"[16]
  • Pace Award for the touch-free liftgate drive[17]

2012

  • BBAC Excellent Supplier Award, Daimler Supplier Award[18]

2011

  • BMW "Supplier Innovation Award" for the touch-free liftgate drive[19]

2009

  • Best Factory Award, Category "Supply Chain"[20]

2008

  • Bavarian Quality Prize[21]

2007

  • Automotive Lean Production Award[22]

Awards for Human Resources Activities

2014

  • Focus national survey: Brose is one of Germany's top employers
  • Top Employers Automotive 2014: Brose achieved third place in the overall standings

2013

  • Career's Best Recruiters Study 2012/2013: Brose second in the industry ranking[23]
  • Universum Student Survey 2013, Brose is "Top climber of the year"[24]

2012

  • Top Employer Automotive 2012/13: Brose among the top 10
  • Innovation Prize of the "Success Factor Family" company competition[25]

2008

  • Top Employer Automotive: First place in the category "Innovation Management",
  • third place in the field of work-life balance and fifth place in the overall ranking

2007

  • Top Employer, German Trendence Graduate Barometer

2006

  • Coburg: Family-friendly company

2005

  • Top Employer, German Trendence Graduate Barometer
  • Access survey "Most popular employer"

Further reading

Gregor Schöllgen: Brose: a German family company 1908–2008. ECON, Berlin 2008. ISBN 3430200571, 9783430200578

References

  1. "brose.com". Retrieved 2017-01-25.
  2. "brose.com". Retrieved 2016-06-12.
  3. "brose.com". Retrieved 2017-11-29.
  4. "Brose remains Bamberg's majority shareholder". Eurohoops. 24 May 2020. Retrieved 24 May 2020.
  5. "digitale-sammlungen.com". Retrieved 2014-04-08.
  6. "uk.reuters.com". Retrieved 2014-04-08.
  7. "SEW Eurodrive and Brose establish Joint Venture". brose.com. 2011-02-24. Retrieved 2017-01-27.
  8. Florian Langenscheidt, Bernd Venohr (Hrsg.): Lexikon der deutschen Weltmarktführer. Die Königsklasse deutscher Unternehmen in Wort und Bild. Deutsche Standards Editionen, Köln 2010, ISBN 978-3-86936-221-2.
  9. "Brose Hands-free Liftgate Opener". autonews.com. 2013. Retrieved 2017-01-27.
  10. "Brose technology powers Rotwild e-bikes". brose.com. 2015-05-01. Retrieved 2017-01-27.
  11. "Brose investiert in Würzburg in modernes Testzentrum". tvtouring.de. 2014-05-23. Retrieved 2017-01-27.
  12. "Groundbreaking ceremony at Brose Prievidza". brose.com. 2015-10-01. Retrieved 2017-01-27.
  13. "shareholders-brose.com". Archived from the original on 2014-01-13. Retrieved 2014-04-08.
  14. "Brose web page". Retrieved 14 October 2018.
  15. "Locations on brose.com". Retrieved 2017-01-25.
  16. "pwc.de". Archived from the original on 2014-01-12. Retrieved 2014-04-08.
  17. "autonews.com". Retrieved 2014-04-08.
  18. "elektroniknet.de". Retrieved 2014-04-08.
  19. "automobil-produktion.de". Archived from the original on 2014-01-14. Retrieved 2014-04-08.
  20. "awards-brose.com". Archived from the original on 2014-04-08. Retrieved 2014-04-08.
  21. "bavarian-quality-prize.de". Archived from the original on 2014-04-13. Retrieved 2014-04-08.
  22. "agamus.de". Retrieved 2014-04-08.
  23. "automotive-supplier-industry.de". Archived from the original on 2014-01-13. Retrieved 2014-04-08.
  24. "employerbrandingtoday.com". Archived from the original on 2014-01-13. Retrieved 2014-04-08.
  25. "top-employers.de". Retrieved 2014-04-08.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.