Burger Theory

Burger Theory is a chain of hamburger restaurants based in Adelaide, South Australia. Founded as a food truck in 2011, they expanded to operate three stores in the state. In 2019, they reduced business to a single store following changes to their recipe.

Burger Theory
IndustryFood
Founded2011
HeadquartersAdelaide, South Australia
Number of locations
1 (as of June 2019)
Key people
Dan Mendelson, Rob Dean
ProductsFast Food
Websiteburgertheory.com

History

Founded in 2011 by Dan Mendelson and Rob Dean as a food truck,[1] the company is credited with bringing the food truck movement to South Australia.[2] They started before the Adelaide City Council had legislation regarding food trucks in place,[3] preventing the truck from working on city streets.[4] However, a pilot program was created by the council later that year permitting Burger Theory to operate on a limited number of street sites in the central business district.[1][5]

In 2012 Mendelson and Dean opened Pearl's Diner as their first brick and mortar premises,[6] before opening a dedicated Burger Theory store in Adelaide the following year.[7] They subsequently opened outlets at Flinders University and the University of Adelaide.[8] In late 2015 they opened a store in Melbourne,[9][10] but this proved unsuccessful.[11] Still looking to expand, in 2016 they signed a memorandum of understanding with a Chinese investor in which it was planned to open 120 franchises of Burger Theory in China.[12]

In 2017 they announced that they would no longer sell chicken and bacon at their store, and their existing beef burgers would be a combination of beef fat and kangaroo meat.[13]

In 2019, Burger Theory closed two stores, with one remaining.[14]

See also

References
  1. Cawood, Matthew. (16 October 2011). "Putting Burger Theory into practice Archived 2018-01-20 at the Wayback Machine", Farm Weekly. Retrieved 20 January 2018.
  2. "Meaty deal on the table for foodies" (17 August 2016). The City Messenger, Adelaide, South Australia. p3.
  3. Spain, Katie. (28 June 2011) "Faster chefs in the van of a street revolution", The Advertiser, Adelaide, South Australia. p22.
  4. Mattssone, Dianne. (25 May 2013). "Vantastic", The Advertiser, Adelaide, South Australia. pW12.
  5. Cormack, Bridget. (10 December 2011) "On The Wagon", The Australian, Surry Hills, New South Wales. p5.
  6. Wilkinson, Simon. (13 June 2012). "Real burger kings", The Advertiser, Adelaide, South Australia. p37.
  7. Fleming, Kylie. (10 June 2015). "Brilliant burgers are here to stay", The City Messenger, Adelaide, South Australia. p20.
  8. "In Theory, Deep-Dish Pizzas Rule" (22 February 2017) The Advertiser, Adelaide, South Australia. p30.
  9. "Burger Boys Hit Melb" (2 December 2015). The Advertiser, Adelaide, South Australia. p30.
  10. "The Best New Burger Joints" (16 February 2016). Herald Sun, Melbourne, Australia. p28.
  11. Perrie, Sophie. (16 November 2016). "Time to celebrate a tasty forkth birthday", The City Messenger, Adelaide, South Australia. p4.
  12. Castello, Renato (15 August 2016). "Burger Theory's Chinese Takeaway", The Advertiser, Adelaide, South Australia. p5.
  13. Fanning, Josh. (11 January 2018) "At the bleeding edge: Burger Theory’s new menu" CityMag. Retrieved 20 January 2018.
  14. Lam, Yvonne C. (13 June 2019). "Adelaide’s Burger Theory is closing its Union Street store", Gourmet Traveller, retrieved 12 November 2019.

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