Colors TV

It was launched on 21 July 2008 by Viacom 18 under then Chief Executive Officer Rajesh Kamat.[3]

In less than a year, series like Balika Vadhu, Uttaran, Bigg Boss 2 and Fear Factor: Khatron Ke Khiladi helped the channel to pass the decade-old market-leader StarPlus in weekly Gross Rating Points (GRPs).[4][5]

Colors HD was added on 24 October 2011 by various MSO & DTH Operators in India and Nepal including Dish Home (Nepal), Asianet Digital TV, DishTV, Airtel digital TV,[6] Videocon d2h and Tata Sky.[7] Hathway digital cable also provides Colors HD.[8]

On 21 January 2010, Colors became available on Dish Network in the U.S. and Canada, where it is called Aapka Colors (Your Colors)that gives English subtitles on every show and to avoid confusion with now-defunct Colours TV.[9][10]Amitabh Bachchan served as brand ambassador for the UK and USA launches.[11]

Colors launched in the United Kingdom and Ireland on Sky on 25 January 2010.[12][13] On 9 December 2009, INX Media confirmed that Colors had bought 9XM's Sky EPG slot on channel 829 and on 5 January 2010, Colors secured a deal to join the ViewAsia subscription package.[14][15] Initially the channel was available free-to-air and then subsequently was added to the ViewAsia package on 19 April 2010.[16] Colors was added to Virgin Media on 1 April 2011, as a part of the Asian Mela pack.[17] On 2 September 2013, Colors left the ViewAsia package and became free-to-air on satellite again, as well as moving to Virgin's basic package.[18]

• Official website