ALTBalaji

ALTBalaji is an Indian subscription based video on demand platform which is a wholly owned subsidiary of Balaji Telefilms Ltd.[2][3][4] Launched on 16 April 2017, ALTBalaji is the Group's foray into the digital entertainment sphere to create original OTT content.[5][6] The platform has around 34 million paid users.[7][8]

ALTBalaji
TypeSubsidiary
IndustryEntertainment, Mass media
GenreOTT platform
Founded2017 (2017)[1]
FounderEkta Kapoor
HeadquartersMumbai, Maharashtra, India
Key people
Products
Services
OwnerBalaji Telefilms Limited
Websitealtbalaji.com
Footnotes / references
[1]

Platforms

ALTBalaji is available across 32 different interfaces for its viewers.[9] The content has been made available on mobile and Tablet Devices (Apple phone, Apple iPad, Android phone, Android tablet), Web browser (Desktop Browser), Android TV, and Windows (Windows PC, Windows Mobile, Windows tablet).[10][11][12][13]

Their website claims the platform to be the largest content bank seen in India.[14] The stories range from drama, comedy, and romance, to thriller, crime, and mystery.[15]

Shows

The website indicates that the platform will showcase over 250 hours of original content with a new show every month, with 32 new shows lined up in the first year, featuring India's top actors and directors.[5] The content bank also includes 100+ hours of kids' content as well as urban regional shows in Bengali, Hindi, Marathi, Punjabi, Tamil & many more languages.[16][17][18][19]

Key
Denotes series for which new seasons are soon to be released
Title Genre Premiere Seasons Episodes Per episode Language Ref(s)
Currently Streaming Shows
Karrle Tu Bhi Mohabbat (season 1) Romance, drama 21 April 2017 1 15 [20]
Romil & Jugal Romance, drama 21 April 2017 1 10 [21][22]
Bewafaa sii Wafaa Drama 21 April 2017 1 10 [21][23]
Boygiri Comedy 21 April 2017 1 10 [21]
Dev DD Drama 21 April 2017 1 11 [21][24]
Maya Thirrai Romance, thriller 30 April 2017 1 16 [25]
The Test Case Drama, Action 30 April 2017
26 January 2018		 1 10 [26]
Class of 2017 Drama 12 July 2017 1 20 [27]
CyberSquad Drama 24 August 2017 1 10 [28]
Pammi Aunty Comedy 22 September 2017 1 10 [29]
Bose: Dead/Alive Period drama 20 November 2017 1 9 [30]
Dhimaner Dinkaal Drama 11 December 2017 1 10 [31]
Fourplay Drama 15 January 2018 1 6 [32]
Haq Se Drama 2 February 2018 1 20 [33]
Karrle Tu Bhi Mohabbat (season 2) Drama, Romance 14 February 2018 1 14
Kehne Ko Humsafar Hain (season 1) Drama 16 March 2018 3 15 25 min. Hindi [34][35][36]
Galti Se Mis-Tech Drama 7 April 2018 1 10 [37]
PM Selfiewallie Romance, Drama 18 April 2018 1 7 [38]
Hum - I'm Because of Us Drama 30 July 2018 1 20 [39][40]
Home Drama 29 August 2018 1 12 [41][42]
The Great Indian Dysfunctional Family Drama 10 October 2018 1 10 [43]
Zaban Sambhal Ke Drama 19 October 2018 1 3 [44]
Baby Come Naa Drama 2 November 2018 1 6 [45]
Broken But Beautiful (season 1) Romance, Drama 27 November 2018 1 11 [46]
Apharan Action drama 14 December 2018 1 12 20 min. Hindi [47]
Hero Vardiwala Action drama 25 January 2019 1 10 20 min. Bhojpuri [48]
Puncch Beat Romance, drama 8 February 2019 1 13 20 min. Hindi [49]
Kehne Ko Humsafar Hain (season 2) Drama 14 February 2019 25 min 26 25 min. Hindi
Karrle Tu Bhi Mohabbat (season 3) Drama 2 April 2019 3 13 21 min. Hindi
Bekaaboo Thriller, Horror 15 May 2019 1 10 23 min. Hindi [50]
Medically Yourrs Romance, Drama 27 May 2019 1 12 23 min. Hindi [51]
Booo Sabki Phategi Comedy, Drama 27 June 2019 1 8 23 min. Hindi
BOSS: Baap of Special Services Action thriller 2 August 2019 1 10 23 min. Hindi [52]
F..U,OK? Comedy 18 August 2019 1 1 23 min. Hindi
Coldd Lassi Aur Chicken Masala Romance 3 September 2019 1 12 30 min. Hindi [53]
M.O.M – Mission Over Mars Drama 10 September 2019 1 8 23 min. Hindi [54]
The Verdict - State vs Nanavati Court room drama 30 September 2019 1 12 23 min. Hindi
Fixerr Action drama 7 October 2019 1 10 23 min. Hindi [55]
Fittrat Romance 18 October 2019 1 15 23 min. Hindi
Virgin Bhasskar (season 1) Comedy 19 November 2019 2 11 20 min. Hindi [56]
Broken But Beautiful (season 2) Romance, Drama 27 November 2019 2 10 22 min. Hindi [57]
Hum Tum and Them Drama 6 December 2019 1 15 22 min. Hindi
Ragini MMS: Returns Horror 19 October 2017
(season 1)
18 December 2019
(season 2)		 2 12 (season 1)
15 (season 2)		 22 min. Hindi [58][59]
Gandii Baat Erotic Drama 3 May 2018
(season 1)
7 January 2019
(season 2)
27 July 2019
(season 3)
7 November 2019
(season 4 – Special episode)
7 January 2020
(season 4)8 October 2020

(Season 5)

 5 4 (season 1)
5 (season 2)
4 (season 3)

5 (season 4)

4(Season 5)

 40 min. Hindi [60][61][62]
Code M(season 1) Mystery 15 January 2020 1 8 23 min. Hindi [63]
Dil Hi Toh Hai Romance, drama 18 June 2018
(season 1)
2 February 2019
(season 2)
27 January 2020
(season 3)		 3 90 (season 1)
34 (season 2)

20 (season 3)

 22 min. Hindi [64]
Class of 2020 College Romance 4 February 2020 2 32 18 min. Hindi
XXX Erotic Romance Drama 27 September 2018
(season 1)
8 February 2020
(season 2 – Special episode) 27 March 2020
(season 2)		 2 5(season 1) 3(season 2) 20 min. Hindi [65][66]
It Happened In Calcutta Romance 29 February 2020 1 10 23 min. Hindi [67]
Mentalhood Drama 11 March 2020 1 10 23 min. Hindi [68]
Who's Your Daddy? (season 2) Drama 2 April 2020 1 12 23 min. Hindi
Baarish Romance, Drama

25 April 2019
(season 1)
6 May 2020
(season 2)

 2 20 (season 1)

20 (season 2)
 23 min. Hindi [69]
Kehne Ko Humsafar Hain (season 3) Drama 6 June 2020 3 19 25 min. Hindi
Virgin Bhasskar (season 2) Comedy 29 August 2020 2 12 20 min. Hindi
Bebaakee Drama 30 August 2020 1 31 22 min. Hindi [70]
Mum Bhai Drama 12 November 2020 1 12 23 min. Hindi [71]
Bicchoo Ka Khel Drama, Action 18 November 2020 1 9 23 min. Hindi [72]
Dark 7 White Crime drama 24 November 2020 1 10 23 min. Hindi [73]
Who's Your Daddy (season 2) Comedy Drama 22 December 2020 2 10 22 min. Hindi
Paurashpur Period Drama 29 December 2020 1 7 23 min. Hindi [74]
Bang Baang Action Crimes 25 January 2021 1 10 22 min. Hindi [75]
Hello Jee Drama 1 February 2021 1 10 23 min. Hindi
LSD: Love Scandals and Doctors Romance
Suspense		 5 February 2021 1 15 22 min. Hindi
Upcoming Shows
Crashh Romantic Drama 14 February 2021 1 TBA 23 min. Hindi
A Married Woman Romantic Drama 2021 1 TBA 23 min. Hindi
Main Hero Boll Raha Hunn Crime Drama 2021 1 TBA 23 min. Hindi
The Test Case (season 2) Drama (film and television) 2021 2 TBA 22 min. Hindi [76]
Broken But Beautiful (season 3) Drama 2021 3 TBA 22 min. Hindi [77]
Code M (season 2) Mystery 2021 2 TBA 22 min. Hindi
Haq Se (season 2) Drama 2021 2 TBA 22 min. Hindi
Karrle Tu Bhi Mohabbat (season 4) Romance 2021 4 TBA 22 min. Hindi
Fittrat (season 2) Romance

Drama

 2021 2 TBA 22 min. Hindi
Kehne Ko Humsafar Hain (season 4) Drama 2021 TBA 22 min. Hindi

Other Entertainment

Movies

Bollywood hits with details of release year, duration, star cast, language, and genre are available on the platform. This includes hits from prominent Bollywood actors including John Abraham, Sunny Leone, Akshay Kumar, Sidharth Malhotra, Sonakshi Sinha, Emraan Hashmi and more.[78][79]

Controversy

An FIR has been filed against filmmaker Ekta Kapoor alleging an insult to the national emblem, Hindu gods and army personnel in Alt Balaji’s XXX web series. Ekta’s representatives have since said that the controversial scene has been removed.[80]

See also

References
  1. www.ETBrandEquity.com. "Balaji Telefilms kicks off its homegrown OTT platform 'ALTBalaji' – ET BrandEquity". ETBrandEquity.com. Retrieved 19 September 2020.
  2. Paul, Binu (14 August 2015). "TV serials & movie producer Balaji Telefilms launches online platform with original digital content". VCCircle. Retrieved 12 May 2017.
  3. "ALT Digital Media Entertainment Ltd. – Balaji Telefilms Ltd". Balaji Telefilms. Retrieved 12 May 2017.
  4. Paul, Binu (13 August 2015). "Balaji Telefilms Launches ALTBalaji Mobile App". CNN-News18. Retrieved 12 May 2017.
  5. Jha, Lata (14 April 2017). "Balaji launches online streaming platform ALTBalaji". Mint. Retrieved 12 May 2017.
  6. "बालाजी टेलीफिल्म के एप 'ALT बालाजी' के लॉन्च पर नजर आए इंडस्ट्री के तमाम सितारे". ABP Live (in Hindi). Retrieved 12 May 2017.
  7. Team, AnimationXpress (30 April 2020). "ALTBalaji garners 34 million-plus cumulative subscriptions till 31 March 2020". AnimationXpress. Retrieved 10 December 2020.
  8. "With an average of 17,000 new subscriptions/day, ALT Balaji has become the viewers' first choice during the lockdown!". Box Office India. 16 July 2020. Retrieved 10 December 2020.
  9. "ALTBalaji eyeing 4–5 mn subscribers in 3–4 yrs; to create content for children". Moneycontrol.com. 14 August 2015. Retrieved 12 May 2017.
  10. "Balaji Telefilms selects Xstream and Diagnal to power ALT Balaji on multiple devices". Best Media Info. Retrieved 12 May 2017.
  11. "ALTBalaji Introduces its Windows 10 Universal Application". DIGITAL TERMINAL. Retrieved 12 May 2017.
  12. "ALTBalaji rolls out its Windows Universal App to 400 million global Windows 10 users". Mobility India. Retrieved 12 May 2017.
  13. "Connect to ALTBalaji using your favourie devices". Retrieved 12 May 2017.
  14. "Price not an issue once you like what you: Nachiket Pantvaidya see". IMPACT magazine. Retrieved 12 May 2017.
  15. "Ekta Kapoor on ALTBalaji: 'Our target group is the big world between Narcos and Naagin'". Firstpost. 14 August 2015. Retrieved 12 May 2017.
  16. Malvania, Urvi (4 March 2017). "Balaji's ALT to launch with eight new shows". Business Standard. Retrieved 24 April 2017.
  17. K, Brindaalakshmi (22 February 2017). "Balaji Telefilms releases its video on demand app, ALT Balaji". MediaNama. Retrieved 24 April 2017.
  18. Madhok, Diksha (3 August 2015). "Ekta Kapoor's Alt Balaji: The future of Indian television lies between Naagin and Narcos — Quartz". Quartz. Retrieved 12 May 2017.
  19. Malik, Tanya (15 August 2015). "Ekta Kapoor launches Alt Balaji Application, promises content for everyone". Woman's Era. Archived from the original on 18 April 2017. Retrieved 12 May 2017.
  20. Trailer of ALT Balaji's new show starring Sakshi Tanwar and Ram Kapoor launched
  21. "Ekta Kapoor launches 'ALT Balaji app', to premiere 5 web series today". United News of India. 16 August 2015. Retrieved 12 May 2017.
  22. "Manraj Singh of Romil and Jugal: Cutting off my hair at 19 was a shock for my mom". Hindustan Times. Retrieved 12 May 2017.
  23. "Watch: ALTBalaji's new web series Bewafaa Sii Wafaa explores the possibility of love after marriage". The Times of India. Retrieved 12 May 2017.
  24. "Dev DD: ALTBalaji's 'female Devdas' likes sex, booze. But is the character truly progressive?". Firstpost. Retrieved 12 May 2017.
  25. "Faceinews.com » ALTBalaji forays into regional space with the launch of original Tamil thriller – Maya Thirrai!". faceinews.com.
  26. Banan, Aastha (6 May 2017). "'The Test Case' on AltBalaji is worth watching". Mint. Retrieved 12 May 2017.
  27. "Watch Class of 2017 on AltBalaji". Retrieved 23 October 2017.
  28. "Watch CyberSquad on AltBalaji". Retrieved 23 October 2017.
  29. "Watch Pammi Aunty on AltBalaji". Retrieved 23 October 2017.
  30. "Rajkummar Rao wraps up Bose web-series, preps up for Omerta premier at TIFF 2017". 10 September 2017.
  31. "ALT Balaji announces Dhimaner Dinkaal – its first Bengali original". 24 July 2017.
  32. "Alt Balaji announces new series called Fourplay – Times of India".
  33. "Haq Se: Ekta Kapoor unveils the first look of Rajeev Khandelwal and Surveen Chawla's online show". www.pinkvilla.com.
  34. "Ronit Roy, Mona Singh and Gurdip Kohli team up for Alt Balaji's next". India Today.
  35. Team, Author: Editorial (5 January 2019). "It's a 'Valentine Day' launch for Season 2 of Kehne Ko Humsafar Hain".
  36. World, Republic. "No title". Republic World. Cite uses generic title (help)
  37. "Rithvik Dhanjani and Anita Hassanandani play modern-day couple in Galti Se Mis-Tech". 15 March 2018.
  38. "Web Series: PM Selfie Waali Review – TheDigitalHash". 17 April 2018.
  39. "Hum – I'm because of us trailer: Ekta Kapoor's new family drama is all about sisterhood and desires – watch | Entertainment News". www.timesnownews.com.
  40. ALTBalaji's ‘Hum – I'm because of us’ trailer released
  41. "Home first impression: Binge watch this latest web series from Ekta Kapoor with your entire family". 30 August 2018.
  42. "Ekta Kapoor on ALTBalaji's upcoming web series Home: 'It's a simple story, but also an important one' – Entertainment News , Firstpost". Firstpost.
  43. "Barun Sobti to star in ALTBalaji's web-series 'Dysfunctional Family'?". 16 March 2018.
  44. Scroll Staff. "'Zaban Sambhal Ke' trailer: Reboot starring Sumeet Raghavan will be streamed from Oct 19". Scroll.in.
  45. "ALTBalaji to launch a comedy web series titled 'Baby Come Naa'".
  46. ALT Balaji launches trailer of Broken But Beautiful
  47. "Arunoday Singh to star as cop-turned-criminal in ALTBalaji's Apharan, directed by Siddharth Sengupta".
  48. "Show's trailer release announcement on Twitter".
  49. "Ekta Kapoor's Tweet".
  50. "Alt Balaji Bekaboo Trailer Is Extreme Hot #NSFW". 14 May 2019.
  51. "Shantanu Maheshwari to play medical student in Ekta Kapoor's Medically Yours. First look out". India Today. 14 May 2019.
  52. "First look of Alt Balaji's Karan Singh Grover starrer web series 'Boss' is out". news.abplive.com. 9 March 2019.
  53. "Divyanka Tripathi plays a chef in Ekta Kapoor's web series. Here's the first look". The Indian Express.
  54. "Ekta Kapoor announces new show Mission Over Mars on her birthday". 7 June 2019.
  55. India, The Hans. "ALT Balaji Drops Fixerr Official Poster". The Hans India.
  56. "ALTBalaji's next Virgin Bhasskar all set to hit the streaming media soon".
  57. IANS (15 November 2018). "Shreya Goshal sings for ALT's upcoming web series 'Broken'". The New Indian Express. Retrieved 14 March 2019.
  58. "Ragini MMS Returns: ALTBalaji's horror web series is steamy, sure; scary? Not so much- Entertainment News, Firstpost".
  59. Team, Tellychakkar. "Ragini MMS Returns' Season 2 Gets Its Launch Date". Tellychakkar.com. Retrieved 2 December 2019.
  60. "Why Ekta Kapoor's 'Gandi Baat' is bizarre, not bold". www.dailyo.in.
  61. "Gandi Baat review: This ALTBalaji show oscillates between soft-porn and crude anthology set in rural India- Entertainment News, Firstpost".
  62. Desk, IBT Entertainment (31 December 2018). "ALTBalaji's Gandii Baat season 2 trailer proves 2019 is all about Naya Saal Naya Maal". International Business Times, India Edition.
  63. "Jennifer Winget starrer Code M to have a conspiracy plot surrounding the Indian Army; read details | PINKVILLA". www.pinkvilla.com.
  64. "Tri-Weekly Season 2 of Dil Hi Toh Hai to start streaming from Feb 2019".
  65. "Makers release first poster of ALTBalaji's upcoming web series 'XXX'".
  66. "Trailer of ALTBalaji's Youth Erotica X.X.X is out now".
  67. Karan Kundra to romance newcomer Naghna Rizwan in ALT Balaji's next titled 'It Happened In Calcutta'
  68. "Mentalhood poster: Karisma Kapoor returns to acting as a multi-tasking mother of three". hindustantimes.com.
  69. "Asha Negi and Sharman Joshi pair up for Baarish, celebrate Gudi Padwa". India Today.
  70. Keshri, Shweta (16 July 2020). "Ekta Kapoor unveils Bebaakee first look: Some loves are nightmares you can't get over". India Today.
  71. ALTBalaji's next revolves around the underworld in 1970s Mumbai
  72. Bicchoo Na Khel to release on Diwali 2020 on ALT Balaji
  73. "Dark7White Trailer: Watch The Evil Trifecta Of Danger, Deceit And Debauchery Come Alive". mid-day.com.
  74. "Apt Balaji's next magnum opus 'Paurashpur' to stream this December".
  75. ALT Balaji's next action drama 'Bang Bang' goes on floors
  76. Harleen Sethi to play army officer in The Test Case (season 2)
  77. Broken But Beautiful (season 3) revolves around the lives of Agastya and Rumi
  78. Banan, Aastha (30 August 2015). "mid-day interview: Ekspeaks up on moving beyond daily soaps and foraying into digital content". Mid Day. Retrieved 12 May 2017.
  79. "Watch Movies Online on ALTBalaji". Retrieved 12 May 2017.
  80. "fir filed against ekta Kapoor in Madhya Pradesh for her web series XXX alleging insult to national emblem". Hindustan times.
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