Kumkum Bhagya

Pragya returns to exact revenge on her wrongdoers by becoming the owner of Abhi's properties. Bulbul risks her life and dies while saving Pragya from Aliya. The season ends with Pragya exposing Tanu and winning back Abhi's trust. However, Abhishek gets into an accident and loses his memory. He forgets the last one-and-a-half years of his life, including Pragya who has to leave him for his own good.

Abhi and Pragya came across each-other once again, the meeting results to their friendship where Abhi is still unaware of who she is. On his wedding day with Tanu,Pragya is kidnapped by Nikhil's goons and Abhi leaves Tanu on the mandap and searches for Pragya.In between thedays of escaping from the goons Abhi and Pragya marry each other. Abhi regains his memory but he soon loses Pragya for she is shot by some goons and falls into a dam. However, after several sequences with her look alike named Munni, Pragya finally recovers from coma and reconciles with Abhi. On the other hand, Purab and Disha's love story begins to bloom. She proposes to him and he decides to move on from Bulbul and give their marriage a chance.

A girl named Simonika, joins Abhi's office as his secretary, she plans to take her revenge for he has killed her husband Dushyant. In a barter, Tanu asks Simonika to spare Abhi and kill Pragya instead. However, Simonika ends up murdering Dadi who reaches the factory before Pragya to save her life. Both Abhi and Aliya blame Pragya for Dadi's death. Abhi asks Pragya to leave, thus, a heart-broken and grief-stricken Pragya is shown attempting suicide by jumping off a cliff.

Abhi lives with Tanu in a mutually agreed upon fake relationship, while Pragya is living in the UK with King Singh, a London-based rapper. She also has a daughter from Abhi, named Kiara. Abhi and Pragya hold each other responsible for Dadi's death. Abhi and King are offered a world music album and thus, the latter flies to India with Pragya and Kiara.

Kiara and Abhi meet in Delhi, where the Mehra family now lives, and become good friends. Abhi finds out about Kiara being his daughter at Neha's wedding, Mitali and Raaj's daughter. Abhi comes to know that King and Pragya are not married for real. He convinces Pragya of his love and remarries her, after their marriage, Pragya expects twins. A jealous Tanu tries to kill Pragya and her unborn babies, but Abhi, Aliya and others kick her out of the house. King too realises his mistake and decides to protect Pragya from Tanu. Tanu reaches out to her ex-boyfriend Nikhil and instigates him to take revenge from Abhi by murdering Pragya and her twins. Nikhil enters Mehra mansion with the intention of killing Pragya and her twins but Kiara identifies him.. To save himself from being exposed, he changes his plan and kidnaps Kiara. Nikhil then calls Abhi and Pragya to ask for ransom money, but eventually plans to end Kiara's life to complete his revenge which results to Pragya and Abhi blaming each-other. The results end in Abhi taking 1 twin and Pragya taking another.

Pragya is settled in Hoshiarpur with her daughter Prachi, Beeji and Beeji's grand-daughter, Shahana who lives with Pragya and Prachi and affectionately calls Pragya as Maasi. Abhi is settled with his daughter Rhea who is taken care by a governess, Meera and has also shifted his house. The Mehras are now neighbors with the Kohlis, Vikram Kohli, who is Abhi's business partner and friend, his wife Pallavi, their two children Ranbir, Mishti and Daljeet, Vikram's mother. Purab has now divorced Disha and married Alia. They have a son together named Aryan. Prachi gets a scholarship to study in the same college where Rhea studies in Delhi. Pragya though initially reluctant, however decides to send Prachi considering her future. In Delhi, Prachi and Abhi meet several times and develop a close bond with each other. While, the twins start their relationship on a bad note and Rhea starts hating Prachi. She constantly plots against Prachi and lands her in trouble several times. One such incidents makes Pragya return to Delhi to save her daughter. Pragya, Prachi and Shahana, start staying in Sarita behen's house who lovingly calls Pragya as Anuradha (her daughter's name). This leads to a lot of confusion since everyone from Abhi's side calls Pragya as Anuradha (making Abhi also think that Prachi's mother's name is Anuradha), while Pragya never realizes who Abhi is as everyone calls him Mr. Mehra.

Though Abhi and Pragya meet in diverse occasions, they are unable to reconcile with each other due to several misunderstandings created by Priyanka and Alia. In the college, Prachi and Ranbir instantly take a dislike for each other. While Rhea plans revenge on Prachi and puts forth a demand in front of Ranbir to break the heart of Prachi. Ranbir hesitantly agrees but while trying to go forward with Rhea's plan, he eventually falls in love with Prachi. Soon, Prachi too reciprocates his love. Rhea realizing that she has lost Ranbir to Prachi, plans to kill Prachi, but her truth comes out in front of Pragya, Prachi, Ranbir, Sarita behen and Shahana. Ranbir breaks all ties with Rhea and proposes Prachi. Rhea comes to know the truth that Pragya is her mother and Prachi her elder twin sister, but misunderstands Pragya. Later, due to her misunderstanding and having lost Ranbir, Rhea decides to kill herself. This gives advantage for Alia to poison Kohli family and Abhi's mind against Prachi. Abhi misunderstands Prachi and vents out his anger on her. When, Pragya realizes that Mr. Mehra humiliated her daughter. She goes to meet him.

This brings Abhi and Pragya face to face with each other and realize the truth that Prachi and Rhea are their other twins, from whom they had separated twenty years earlier. However, Pragya prevents Abhi from disclosing the truth to Prachi. In a fit of rage, Abhi breaks all ties with Pragya, though still being madly in love with her. Meanwhile, Pallavi and Beeji plan for Ranbir and Rhea's engagement and set no stones turned to separate Prachi from Ranbir.

• Sriti Jha as Pragya Abhishek Mehra (née Arora): Sarla and Raghuveer's daughter; Bulbul, Preeta and Shrishti's sister; Abhishek's wife; Kiara, Prachi and Rhea's mother (2014–present)
• Shabbir Ahluwalia as Abhishek "Abhi" Prem Mehra: Alia's brother; Pragya's husband; Aryan’s uncle; Kiara, Prachi and Rhea's father (2014–present)
• Shikha Singh as Alia Purab Khanna (née Mehra) : Abhishek's sister; Tanu's best friend; Purab‘s wife; Aryan's mother; Kiara, Prachi and Rhea's aunt (2014–2020)
  • Reyhna Malhotra replaced Singh as Alia (2020–present)
• Mugdha Chaphekar as Prachi Arora: Pragya and Abhi's elder twin; Kiara and Rhea's sister; Ranbir's fiancée (2019–present)
• Naina Singh as Rhea Mehra: Pragya and Abhi's younger twin; Kiara and Prachi's younger sister (2019–2020)
  • Pooja Banerjee replaced Singh as Rhea (2020–present)
• Krishna Kaul as Ranbir Kohli: Pallavi and Vikram's son; Prachi’s fiancé, Rhea's love interest; Mishti's brother (2019–present)

• Supriya Shukla as Sarla Arora: Raghuveer's wife; Pragya, Bulbul, Preeta and Shrishti's mother (2014–2018)[5]
• Madhu Raja as Daljeet Arora: Raghuveer's mother; Pragya, Bulbul, Preeta and Shrishti's grandmother (2014–2018)
• Mrunal Thakur as Bulbul Arora: Sarla and Raghuveer's daughter; Pragya, Preeta and Shrishti's sister; Purab's first now dead wife (2014–2016)
• Arjit Taneja as Purab Khanna: Abhishek's best friend, Bulbul and Disha's former husband; Alia's husband; Sunny and Aryan's father(2014–2016)
  • Vin Rana later replaced Taneja in this role. (2016–present)
• Ruchi Savarn as Disha Singh (née Khanna) : Purab's second ex-wife and Sunny's mother(2017–2019)
• Madhurima Tuli as Tanushree "Tanu": Abhi's former lover; Alia's best friend (2014)
  • Leena Jumani later replaced Tuli in the role.(2014–2019)
• Jasjeet Babbar as Janki: Arora family's housekeeper; Poorvi's mother (2014–2018)
• Zareena Khan as Indu Suri: Matriarch of Mehra family; Abhishek, Raj, Akash and Alia's cousin grandmother (2014–2020)
• Daljeet Soundh as Daljeet Mehra: Matriarch of Mehra family; Abhi, Alia, Raaj and Akash's grandmother. (2014–2018)
• Ajay Trehan as Ajay Mehra: Pammi's husband; Raj and Akash's father; Abhishek and Alia's uncle (2014–present)
• Shivaani Sopuri as Pammi Mehra: Ajay's wife; Raj and Akash's mother; Abhishek and Alia's aunt (2014–present)
• Anurag Sharma as Raj Mehra: Pammi and Ajay's son; Akash's brother; Abhishek and Alia's cousin; Mitali's husband (2014–present)
• Swati Anand as Mitali Raj Mehra: Raj's wife; Neha's mother (2014–present)
• Ravi Chauhan as Robin: Mehra family's butler (2014–present)
• Charu Mehra as Poorvi: Jaanki's daughter; Pragya and Bulbul's namesake sister (2014–2015)
• Ankit Mohan as Akash Mehra: Pammi and Ajay's son; Raj's brother; Rachna's husband; Abhishek and Alia's cousin (2014–2016)
• Aditi Rathore as Rachna Mehra: Suresh's sister; Akash's wife (2014–2016)
• Faisal Rashid as Suresh Shrivastav: Rachna's brother; Pragya's former fiancé (2014–2015)
• Neha Bam as Mrs. Khanna: Purab's aunt (2014–2015)
• Neel Motwani as Corporator Neil Thakur (2014–2015)
• Haelyn Shastri as News Reporter (2015)
• Nikhil Arya as Nikhil Sood: Tanu's former lover (2015–2019)
  • Rajat Dahiya later placed Arya in the role
  • Shaad Randhawa later replaced Dahiya
• Bobby Khanna as Mr. Mehta: Tanu's father (2015–2017)
• Roma Lavani as Mrs. Mehta: Tanu's mother (2015–2018)
• Rithvik Dhanjani as Arjun Kirloskar (2015)
• Asha Negi as Poorvi Kirloskar (2015)
• Krystle D'Souza as a stranger who gives Pragya lift when the latter is in search of Abhishek (2016)
• Pratik Parihar as Manohar: Abhi's accountant who plotted a trap along with Alia against Pragya (2016)
• Nitin Goswami as Dushyant Rana: Simonica's husband who was accidentally killed by Abhishek (2017–2018)
• Vivana Singh as Simonica Dushyant Rana: Dushyant's widow (2017–2018)
• Sharhaan Singh as Sangram Singh Chautala: Disha's ex-fiancé (2017–2018)
• Shraddha Arya as Dr.Preeta Arora: Pragya and Bulbul's younger sister (2017–2018)
• Anjum Fakih as Shrishti Arora: Pragya, Bulbul and Preeta's younger sister (2017–2018)
• Dheeraj Dhoopar as Karan Luthra: Abhi's friend and later Preeta's husband (2017–2018)
• Manit Joura as Rishabh Luthra: Karan's elder brother (2017–2018)
• Vijay Kashyap as Raghuveer Arora: Daljeet's son; Sarla's husband; Pragya, Preeta, Bulbul and Shristi's father (2017)
• Shwetanshu Singh as Dr. Sheila (2017)
• Roma Bali as Tarun's mother: King's aunt (2018–2019)
• Vishal Singh as Rahul: Abhishek and Poorab's friend; Anjali's husband (2018)
• Rhea Sharma as Anjali: Abhishek and Poorab's friend; Rahul's wife (2018)
• Yuvika Choudhary as Tina: Rahul's former fiancé (2018)
• Dolly Sohi as Tina's mother (2018)
• Kavita Ghai as Rahul's mother (2018)
• Rakesh Kukreti as Rahul's father (2018)
• Kaurwakee Vasistha as Kiara Mehra: Pragya and Abhi's daughter; Prachi and Rhea's sister (2018–2019)
• Vedaansh Jaju as Sunny Khanna: Disha and Purab's son, Aryan's half-brother (2018–2019)
• Mishal Raheja as King Singh: a professional rapper; Pragya's former boss and one sided lover (2018–2019)[6]
• Abeer Adil as Tarun: King's cousin; Neha's husband [7] (2018–2019)
• Richa Rathore as Neha "Babli" Mehra: Mitali and Raj's daughter; Tarun's wife (2018)
• Zeeshan Khan as Aryan Khanna: Alia and Purab's son; Kiara, Prachi and Rhea's first cousin; Sunny's half brother; Ranbir's best friend (2019–present)
• Aparna Mishra as Shahana: Prachi's best friend and namesake sister; Beeji's granddaughter; Pragya's namesake niece (2019–present)
• Ashlesha Sawant as Meera: Rhea's governess and Abhi’s ex fiancée (2019–present)[8]
• Mehul Kajaria as Vikram Kohli: Daljeet's son; Pallavi's husband; Ranbir and Mishti's father; Abhishek's friend and business partner (2019–present)
• Khyaati Khandke Keswani as Pallavi Vikram Kohli: Vikram's wife; Ranbir and Mishti's mother (2019–present)
• Kiran Bhargava as Daljeet Kohli: Vikram's mother; Ranbir and Mishti's grandmother (2019–present)
• Pooja Singh as Mishti Kohli; Vikram and Pallavi's daughter, Ranbir's sister (2019)
• Neena Cheema as Sarita: a Gujarati woman who gave refuge to Pragya and her daughters; Rishi's maternal grandmother(2019–present)
• Ribbhu Mehra as Ritik: Disha's friend and secret lover (2019)
• Manmohan Tiwari as Sanju aka Rohit Gill: A local gangster of Hoshiarpur; Prachi's obsessive one sided lover (2019–present)
• Ashwini Tobe as Dimpy : Rhea's Friend (2019–present)
• Shivali Choudhry as Shaina : Rhea's Friend (2019–present)
• Gautam Nain as Rishi Dhaval: Sarita's grandson; Prachi and Shahana's friend; Purab's employee (2019)
• Kajal Chauhan as Priyanka Rane: Abhi's friend's daughter, Rishi's obsessive lover (2019)
• Jaanvi Sangwan as Beeji: a nurse who took Pragya in after the latter's exile, Shahana's paternal grandmother (2019)[9]
• Abhishek Kumaarr as Jai: Ranbir and Aryan’s friend (2021–present)
• Sonali Joshi as Chief Minister Vasudha (2019)
• Rose Khan as Maya (2020)
• Deepak Soni as Dev Mittal(2020)
• Manish Khanna as Dushyant Singh Chaubey, Maya's uncle (2020)
• Bhupendra Khuranna as Mr. Choubey, Maya's father, Dushyant's younger brother (2020)
• Anuradha Sharma as Mrs. Choubey, Maya's mother (2020)
• Farida Dadi as Baljeet Dadi: Abhishek, Raj and Alia's cousin grandmother (2020–present)
• Sharukh Firoz Khan as Sharp Shooter (2021)

• Krystle D'Souza (2016)
• Devoleena Bhattacharjee (2016)

Kumkum Bhagya has moved beyond the confines of a TV show to become an integral part of our viewers’ lives. Over the past couple of years, Abhi, Pragya and their undeniable chemistry has appealed to viewer sensibilities, making the show the undisputed leader of the Hindi television space.

— Zee TV’s Deputy Business Head, Deepak Rajadhyaksha about Kumkum Bhagya[10]

Filming location at Delhi

The series is a love story[11] produced by Ekta Kapoor and Shobha Kapoor under the banner Balaji Telefilms that airs on Zee TV. The show premiered at 09:00 pm (IST) and 10:30 pm (CAT) on Tuesday on 15 April 2014 and airs episodes from Monday to Friday. Ekta Kapoor considers the letter K to be lucky and has named many of her productions starting with K.[12] Talking about introducing a fresh concept on prime time, Zee TV Programming Head, Namit Sharma said, "It takes one epic show to replace another, so you can imagine. It is a passionate drama of love, a far cry from regular saas-bahu soaps and has an ensemble cast of some very talented actors."[13] Ekta Kapoor added, "While two of my shows (Pavitra Rishta and Jodha Akbar) are already on-air and doing immensely well on Zee TV, it's a pleasure to extend my partnership with Zee to a third show. Pavitra Rishta has had a run of over five years now and the journey has been most gratifying for me as a producer. While the audiences who are hooked on to Pavitra Rishta will continue to enjoy the show at 6:30 PM, Kumkum Bhagya will open at 9 PM, drawing maximum eyeballs. It is so contemporary in its treatment that viewers will be able to instantly spot characters out of their own lives in the show. It's a story of passionate love that anyone with a soul would be able to easily relate to".[13]

Speaking of his comeback as an actor, Shabbir Ahluwalia, the protagonist of the show says, "With me producing shows, it was getting very difficult to manage time for acting assignments. But now, I have decided to concentrate on acting. You cannot be away from what you love doing for long. The role appealed to me a great deal. This is the first time that I will be playing a rockstar on television and in order to look my part, I had to ensure that I did not just get my costume and look right, but also get that attitude right that is required to portray a rockstar onscreen."[13]

The production and airing of the show was halted indefinitely in late March 2020 due to the Covid-19 outbreak in India.[14] Because of the outbreak, the filming of television series and films was halted on 19 March 2020 and expected to resume on 1 April 2020 but could not and the series was last broadcast on 24 March 2020 when the remaining episodes were aired.[15][16][17] After three months, the production and filming of the series resumed on 29 June 2020 and airing to resume from 13 July 2020.[18][19][20]

Shabbir Ahluwalia,[21] who was also cast in Ekta's TV Series Kayamath, was selected to portray the lead role of Abhishek Prem Mehra. Ahluwalia made his comeback after Zee 20 years. Actress Sriti Jha landed in lead role in the show .[21] Mrunal Thakur was selected to portray the second leading role of Bulbul[22] while Arjit Taneja was cast opposite her.[22][23] In May 2014, Shikha Singh entered the show as the main antagonist Alia Mehra,[23][24][25] while Madhurima Tuli was cast to portray the negative role of Tanu. Later, Tuli had to shoot for her film Baby so, this role was later played by Leena Jumani in September 2014.[26] Actor Faisal Rashid was selected to portray the role of Suresh (Pragya's fiancé) who played an important role in April–May 2014, but in May 2015 he quit the series.[27] Actress Supriya Shukla was cast to play the role of Sarla Arora, while Madhu Raja played the role of Daljeet Arora. Other supporting cast members include Samiksha Bhatnagar, Ankit Mohan, Charu Mehra and Amit Dhawan. Bhatnagar, who portrayed the supporting role of Mitali was replaced by Swati Anand within the month of launch while Anurag Sharma, who also appeared in Ekta Kapoor's Pavitra Rishta, Bade Achhe Lagte Hain, Yeh Hai Mohabbatein and Itna Karo Na Mujhe Pyaar replaced Amit. In 2015, Neel Motawani (who was also cast in other shows of Ekta) was selected to play the negative role of Neel; while in June 2015 Nikhil Arya entered the series playing the role of main male antagonist Nikhil Sood.[28]

In December 2015, actress Mrunal Thakur who played the role of Bulbul opted out from the show and was to be replaced by Kajol Shrivastava, however the character of Bulbul was phased out of the series after Mrunal's departure. In August 2016, Ankit Mohan quit the show so his character left as well. In September 2016, Arjit Taneja quit the show and was replaced by Vin Rana. In October 2016, Nikhil Arya was replaced by Rujut Dahiya.[29] In July 2017, actress Ruchi Savarn entered the show as Purab's new love interest. Mishal Raheja as King Singh and Kaurwakee Vashista as Kiara Mehra entered the show after the leap. Actor Abeer Adil was cast in 2018 as King's cousin Tarun and Roma Bali as Tarun's mother.[7]

Naina Singh and Mugdha Chapekar entered the show as the new leads after the 20 years generation leap.[30] Actor Krishna Kaul plays the male lead post leap.[31]

The series was released on 15 April 2014 on Zee TV. The series also airs on Zee TV HD and Zee TV Asia.

The show was also broadcast internationally on the latter's international distribution. It airs in U.K., U.S., Reunion Island, Malaysia, Canada, Mauritius, Sri Lanka, Ireland, South Africa, Indonesia, Chile, Philippines, Ghana, and Singapore on Zee TV Worldwide.[13]

Kumkum Bhagya's broadcasts

Country	Channel	Name	Language
Worldwide	Zee TV	Kumkum Bhagya	Hindi
Online	ZEE5	Kumkum Bhagya	Hindi
India	Zee Anmol	Kumkum Bhagya	Hindi
	Polimer TV	Iru Malargal	Tamil
	Zee Tamizh	Iniya Iru Malargal
	Zee Telugu	Kumkuma Bhagya	Telugu
	Zee Keralam	Sindooram	Malayalam
	Big Ganga	Kumkum Bhagya	Bhojpuri
South Africa	Zee World	Twist Of Fate	English
Sri Lanka	Hiru TV	Adarei Man Adarei	Sinhala
Mauritius	MBC Digital 4	Kumkum Bhagya	Hindi
La Réunion	Antenne Réunion	Kumkum Bhagya	French
Indonesia	Antv	Lonceng Cinta	Indonesian
Middle East	Zee Alwan	مكانك في القلب هو القلب كله	Arabic
Turkey	Kanal 7	Ah Kalbım	Turkish
Russia	Zee TV	Женская Доля	Russian
Ghana	Adom TV	Kumkum Bhagya	Akan
Pakistan	Geo Kahani	Kumkum Bhagya	Hindi
South Korea	JTBC Zee TV	내 운명 이니	Korea
Japan	Zee Asahi	運命のねじれ	Japan
Kenya	Inooro TV	Kumkum Bhagya	Kikuyu
Vietnam	Echannel	Giấc Mơ Thiên Đường	Vietnamese
Philippines	Zee Sine	Twist of Fate	English

In late 2015, the app introduced their "Before TV" service where they launched Kumkum Bhagya's episodes before airing on TV, new episodes were released during 5:30 am (IST), the service was available on a subscription plan. Although the YouTube service was terminated, the channel still release their episodes on the Zee TV website and Zee TV app. On ZEE5 the show airs earlier than on TV.

Shraddha Arya and Dheeraj Dhoopar as Karan Luthra and Dr. Preeta Arora, the protagonists of Kundali Bhagya

A spin-off series Kundali Bhagya premiered on 12 July 2017. The series narrates the story of Pragya's two sisters Preeta and Srishti and their attempt to find their mother Sarla and the dynamics which lead to their acquaintance with the rich and famous Luthra family. The show stars Shraddha arya, Deeraj Dhoopar and Manit Jaura.[32][33][34][35]

Kumkum Bhagya – Saawaan Mahotsav (Vermilion In My Fate- Monsoon Festival) is a special segment wherein Kumkum Bhagya characters will be seen celebrating the Saawan Mahotsav and will recreate a scene from Kuch Kuch Hota Hai. Pragya and Abhi will be invited to Tina and Rahul's wedding. On realizing how much Anjali loves Rahul, Pragya along with Abhi, would make Rahul believe that he is actually in love with Anjali and that they both should tie the knot.

This Special episode stars Rhea Sharma, Vishal Singh, Yuvika Chaudary along with Sriti Jha and Shabbir Ahluwalhia.

Here's celebrating a show that has stood the test of time and crossed the boundaries of language, a big thank you to each and every one of you from all over the world for all the love you have given Kumkum Bhagya, for always keeping it at the top, no matter where it aired, and what language. We, as a team, are truly grateful that you let us entertain you for half a decade.

— Shabir Ahluwalia on the series completing 5 Years.[36]

Initially started with low ratings, the show climbed to Top 5 most-watched shows across all GEC's. After only a few weeks of its launch and was touted as the biggest fiction launch of 2014.[37] The serial is very popular among Indian women.[38] The show also gave tough fight to the long time Hindi GEC leader Diya Aur Baati Hum that aired at same slot on Star Plus.[39] On the reception of the show in such a short span of time, Zee TV business head Pradeep Hejmadi announced that he considered the 'wedding track' a very important inflection point for people to gravitate to the series, believing it to be attracting increasing interest in all parameters. He also added "Each story has its own promise and people who tune in are people who are bought into those promises or are keen to explore the relationships or the characters that stand out speaking to them. We concentrated on bringing out the key inflection points for the show and it was important because it is the core promise of Kumkum Bhagya."[40]

Later, the series further raised to 13.5 million impressions (urban + rural) when the production decided to introduce Tannu's DNA report storyline. Later in the month of August, makers introduced Abhi's memory loss twist and restarted the show which helped to maintain the ratings and dominated the first spot till October. In the month of October 2016, Balaji Telefilms Naagin second season launched and dominated the first spot, pushed Kumkum Bhagya to second spot in BARC chart. In the month of May 2017, Kumkum Bhagya became number one show again and continued to be for few weeks, dethroning the mega success of 2017 Naagin second season. In September, Kumkum bhagya's Spin-off Kundali Bhagya, the story of Pragya's long lost sisters Preeta and Shristi became the most-watched show replacing Kumkum Bhagya. Since then Kumkum Bhagya mostly stayed in second spot. Decline ratings lead makers to introduce Kumkum Bhagya: Doosri Peedhi (Translation: Vermilion in my fate: next generation) quickly in March 2019. Doosri Peedhi helps to make the show number one again in BARC week 14, 2019.[41]

Reruns of Kumkum Bhagya premiered on Zee Anmol from 2017 and got very high ratings in the BARC rural chart when Zee Anmol was FTA. It began running on the network again from episode 1 from 10 June 2020, reason being the return to DD Free Dish.[42][43][44][45][46]