Genesis Motor

Genesis G70, the 2019 North American Car of the Year

Genesis G80

Genesis G90

Hyundai conceived "Concept Genesis" in 2003 and introduced its first model in 2007 as a "progressive interpretation of the modern rear-wheel drive sports sedan".[17] The body design took three years and the total cost of the program was $500 million over a development period of 23 months. Reliability testing ran for 800,000 miles.[18] Hyundai introduced the Genesis in 2008 at the North American International Auto Show.[19]

Chris Hosford, Hyundai's United States spokesman, cited three main reasons for making Genesis a stand-alone brand:[20]

• Genesis' seven years already in the luxury car market was successful;
• Genesis ranked among the top three segment sellers;
• Customers demanded a separate Genesis division.

Genesis Motor announced the launch of its first model, the G90 (EQ900 in South Korea), on 9 December 2015. The G90 is the brand's flagship model.[21] Genesis launched in the U.S. in late 2016, with the sale of the G80 and G90 models. The initial dealers are a subset of existing Hyundai dealers, with designated space for Genesis within the dealerships' showrooms. On 14 September 2016 a third model, the Genesis G70, was unveiled in Namyang, South Korea.[22] The car was introduced to the United States market during the 2018 New York Auto Show on 28 March 2018.[23] In June 2018, according to the reports, Genesis Motor ranked first on J.D. Power's Initial Quality Study.[24] The brand's first SUV, the GV80, formally debuted on 14 January 2020.[25]

By 2022, a sports coupe and two crossovers are expected, bringing the number of Genesis models to at least six. In addition, in 2018 Genesis registered the GT70, GT80, and GT90 trademarks in preparation for three grand tourer models.[26][1] Genesis follows an alphanumeric naming convention; car models are named by combining the letter "G" and a number (70, 80, 90, and so on) while crossovers are named by combining the letters "GV" and a number.[27] Genesis is initially being marketed in South Korea, China, the Middle East, Russia, Canada, Australia and the United States, followed by Europe (postponing launch)[28] and the rest of Asia.[2][29]

Between November 2015 and October 2018, Genesis sold 206,882 vehicles; of the total, 127,283 were G80 models, 52,417 were G90 units, and 27,182 were G70s.[30] In 2016, Genesis sold 66,029 models in South Korea.[31]

Genesis is the official sponsor of the NFL, the Genesis Open at the Riviera Country Club, and the Condé Nast International Conference.[32][33] Architect Rem Koolhaas designed the world's first ever Genesis showroom in Seoul's Gangnam district.[34] Genesis Connected Services, a cloud-based service, features remote vehicle functions such as remote start with climate control and remote lock/unlock is available on iOS, Android and an Alexa Skill developed with Amazon.[35] The Genesis Intelligent Assistant was developed for Android and iOS, providing similar service to Genesis Connected Services.[36]

• Manfred Fitzgerald (2016–2019), former director at Lamborghini, was executive vice president & global head.[37][38]
• Bozhena Lalova (2016–2019), former interior designer at Mercedes-Benz, headed colour and trim.[39]
• Alexander (Sasha) Selipanov (2017–2019), former designer of the Bugatti Chiron and Vision Gran Turismo, lead exterior and advanced design.[39][14][40]

• Official website