Hollywood (cigarette)

Hollywood is a Brazilian brand of cigarettes, currently owned and manufactured by Souza Cruz, a subsidiary of British American Tobacco. Is one of the best-known and sold cigarette brands in Brazil, just behind the Derby brand.[1]

Hollywood
Product typeCigarette
OwnerBritish American Tobacco
Produced bySouza Cruz
CountryBrazil
Introduced1931 (1931)
MarketsSee Markets
Tagline"Isto é Hollywood" ("This is Hollywood"), "Isto é Hollywood, O Sucesso!" ("This is Hollywood, what a success!").

History

In 1903, Albino Souza Cruz, a manufacturer of cigarettes, settled in Rio de Janeiro and created a company to sell different brands of cigarettes. In 1931, he announced the launch of the Hollywood cigarettes, which gradually became famous for using a slogan known as "success".

In the early 1970s, Souza Cruz invented the slogan "Isto é Hollywood" ("This is Hollywood"), popularizing the image through rustic and well related young practicing extreme sports. The motto remains alive to this day: ""Isto é Hollywood O Sucesso" ("This is Hollywood success").

The "young" practicing various kinds of sports, who were the characters in the TV advertisements, were responsible for the success of the brand by associating it with the idea of adventure. The appeal took, too, to the patronage of a pioneer rock festival organized in Brazil, Hollywood Rock, in the summer of 1975 in Rio de Janeiro. The event was recorded in the breakneck pace of the same year.

In the 1990s, more ads were displayed, of which the "Flying Lap" commercial was one of them.[2] TV sponsorship for Hollywood, as well as various other brands, ended once the Brazilian parliament voted to repeal cigarette advertisements on public television.

As of 2016, the brand Marlboro has surpassed Hollywood as the most popular brand, making it the second most popular brand in Brazil.[3]

Sponsorships
1976 March 761 c/n 761-8, raced by Robin Hunter at the 2011 Monterey Historics Races at Laguna Seca.

Formula 1

During the 1977 Formula One season, the March F1 Team was sponsored by Hollywood cigarettes. Alex Ribeiro drove the car during all races.[4][5][6]

CART

During 1993 until 1999 the Dick Simon Racing, Chip Ganassi Racing and PacWest Racing was sponsored by Hollywood cigarettes. Maurício Gugelmin drove the car. And was the main sponsor of Mo Nunn Racing during the 2000 and 2001 season.

Markets

Hollywood cigarettes are mainly sold in Brazil, but also are or were sold in Cuba, Paraguay, Germany, Czech Republic, Latvia, Slovakia, Belarus, Georgia and Bangladesh.[7][8]

Products
Pack of cigarettes
  • Original (Red)
  • America (Blue)
  • Australia (Orange)
  • California (Black)
  • Caribbean (Green)
  • Fresh (Menthol)

Below are all the current varieties of Hollywood cigarettes sold, with the levels of tar, nicotine and carbon monoxide included.[9]

PackTarNicotineCarbon monoxide
Original (Red)10 mg0,8 mg10 mg
America (Blue)7 mg0,7 mg7 mg
California (Black)10 mg0,9 mg10 mg
Caribbean (Green)6 mg0,6 mg7 mg

See also

References
  1. "BrandHollywood - Cigarettes Pedia". Cigarettespedia.com. Retrieved 3 January 2018.
  2. "Hollywood cigarettes breaks two minute TV commercial in Brazil". Adage.com. Retrieved 3 January 2018.
  3. "Brazil - brands of cigarettes smoked - Survey 2016". Statista. Retrieved 3 January 2018.
  4. "1977 "Hollywood" March 761 Ford Cosworth F1. Silverstone Classic 2008". Pinterest.
  5. Boxes, Por Dentro Dos. "Por Dentro dos Boxes: Out..."
  6. "Alex Ribeiro (Germany 1977)". DeviantArt.
  7. "Hollywood". Zigsam.at. Retrieved 3 January 2018.
  8. "Brands". Cigarety.by. Retrieved 3 January 2018.
  9. "marcas brasileiras". 2.gol.com. Retrieved 3 January 2018.
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