House of Prince

House of Prince A/S, is a Danish cigarette manufacturer. As Denmark's only cigarette manufacturer,[2] it was an independent subsidiary of Scandinavian Tobacco Company until its sale to British American Tobacco in 2008.

For the dance music act, see House of Prince (band).
House of Prince A/S
TypeSubsidiary
IndustryTobacco
Founded1957 (1957) as "Adler & Co." [1]
FounderJulius Adler
Headquarters
Denmark
ProductsCigarettes
Number of employees
1,700 (2006)
ParentBritish American Tobacco

In 2005, House of Prince posted sales of DKK 12.66 billion ($2.15 billion).[3]gFHyD5o

History

The history of House of Prince dates to 1990 during reconstruction of Scandinavian Tobacco Company, and now houses all cigarette tobacco manufacturing of that company. The factory was built in 1951 and is located in Søborg, Denmark and produced approximately 60 million cigarettes daily.

The Prince cigarette was launched in 1957.[1] The company produces about 12 million cigarettes by year.[3] The factory closed in 2011.[4]

The company supplies 95% of the Danish market and 37% of the Scandinavian market. The brand Prince has a market share of 34% of the Danish market and 42% of the Norwegian market.

Subsidiary Companies
  • House of Prince AB (Sweden)
  • Scandinavian Tobacco S.A. (Poland)
  • Scandinavian Tobacco Eesti AS (Estonia)
  • UAB House of Prince Lithuania (Lithuania)
  • Scandinavian Tobacco S.R.O. (Czech)
  • Scandinavian Tobacco Company Hellas S.A. (Greece)
  • Scandinavien Tobacco Hungary kft. (Hungary)

Cigarette brands by House of Prince
  • Ava
  • Bravo
  • Caines
  • Cecil
  • Cristal
  • Christian of Denmark
  • Corner - Now known as Pall Mall
  • Danton
  • Dark
  • Delight
  • Grom
  • Grot
  • King's
  • LA - Los Angeles
  • Look
  • Meskie
  • Mistral
  • Nevada
  • Newmore
  • North State
  • Prince
  • Queen's
  • Reven
  • Rockets
  • Rocky Mountains
  • Savoy
  • Scotsman
  • Slim Agenda
  • Slim Camelia
  • Viking
  • Walet
  • Wall Street

References
  1. Prince then and now on company website (archived, 24 Nov 2005)
  2. The Group on company website (archived, 24 Nov 2005)
  3. House of Prince A/S on Reference for Business
  4. British American Tobacco
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