Farmers Insurance Group

1922

Farmers' future co-founders John C. Tyler and Thomas E. Leavey first met after Tyler moved to California.[2] Tyler and Leavey had both grown up with rural backgrounds and believed that farmers and ranchers, who had better driving records than urbanites, deserved lower insurance premiums.[2][3][4] During the 1920s, farmers across the United States were establishing their own mutual insurance firms and cooperatives in order to have less expensive policies. Tyler, the son of a South Dakotan insurance salesman, and Leavey, who had formerly worked for the Federal Farm Loan Bureau and the National Farm Loan Association, recognized that these farmers, ranchers, and other rural drivers were an overlooked market and wished to create their own auto insurance firm.[2][3]

1927

Tyler and Leavey received a loan from the founder of Bank of America, enabling them to start their company.[2]

1928

Tyler and Leavey opened the doors to their newly founded company, Farmers Automobile Inter-Insurance Exchange, in downtown Los Angeles, California.[2] Tyler served as president with Leavey as vice president. A sales manager and secretary completed the four-employee team.

On March 28, 1928, the first meeting of the board of governors was convened.[3] Two days later, Charles Brisco insured his 1925 Cadillac Phaeton and became the first Farmers customer.[5]

1935

Truck Insurance Exchange, a new reciprocal insurer, was launched to specialize in truck insurance.[3]

1936

Farmers Insurance Exchange was named the leading reciprocal in earned premiums for auto insurance by National Underwriter.[3]

1937

New headquarters building to house the Farmers Automobile Inter-Insurance Exchange and Truck Insurance Exchange, designed by Walker & Eisen in the Moderne style, opens on Wilshire Boulevard. Architects Claud Beelman & Herman Spackler add 4 floors and a seventh-floor garden terrace for staff in 1949.[6]

1942

Fire Insurance Exchange, the third reciprocal insurer, was launched, specializing in home insurance.[3]

1950

Mid-Century Insurance Company became a subsidiary of the Farmers Insurance Exchange. Aside from the insurance coverage provided by the original three exchanges, Mid-Century offered insurance coverage for Inland marine, robbery, burglary, personal lines, plate glass, selected bonds, and floaters.[3]

1953

Seattle-based New World Life Insurance Company was acquired by Farmers.[3]

1959

Farmers began annual participation in the Pasadena Rose Parade, launching its involvement in parades and community events nationwide.[3]

1973

John C. Tyler died at the age of 86.[3] Thomas E. Leavey, the remaining co-founder, took the CEO position.[3]

1978

Thomas E. Leavey retired.[3]

1988

After an eight-month takeover battle, BATUS Inc., the American subsidiary of British conglomerate B.A.T. Industries Plc, acquired Farmers Group, Inc. for $5.2 billion and became the sole stockholder of the company's 68 million shares of common stock.[2][7]

1989, 1991, and 1994

Multiple, large-scale disasters posed financial challenges to Farmers Insurance. The 1989 San Francisco earthquake, 1991 Oakland fire, and 1994 Northridge, California, earthquake were the three most significant disasters.[3] It was estimated that the losses from the Northridge earthquake alone were $1.3 billion.[3]

1998

In September 1998, the Zurich Financial Services Group was created from the merger with the financial services business of B.A.T. Industries for $18.6 Billion through a dual holding structure.[8]

2000

In March 2000, the Farmers Exchanges acquired Foremost Corporation of America (Foremost Insurance Group),[9] a leading writer of manufactured homes and a prominent insurer of recreational vehicles, boats and other specialty lines.

In August 2000, Farmers Financial Solutions registered with the U.S. Securities and Exchange Commission as a broker-dealer. Through it, Farmers began offering mutual fund and variable insurance products.[10]

In October 2000, the Zurich structure was simplified and unified under a single Swiss holding company. Allied Zurich and Zurich Allied shares were replaced by shares of the newly incorporated Zurich Financial Services with a primary listing on SWX Swiss Exchange (ticker symbol: ZURN) and a secondary listing in London. Zurich Financial Services American Depositary Receipts (ADRs) are traded on the American Stock Exchange.

2005

In 2005, after Hurricane Rita hit Beaumont, Texas, leaving it without power, Farmers Insurance brought in almost 300 insurance adjusters to assess exterior property damage in order to expedite the reconstruction effort, provided $100,000 for the emergency operations center, and two badly needed megawatt electric generators.[11]

2007

In July 2007, the Farmers Exchanges acquired Bristol West Holdings, Inc., the parent of a group of insurers specializing in non-standard auto insurance, which provides insurance coverage for drivers whose driving records or other problems make obtaining insurance difficult.[12]

During the October 2007 California wildfires, Farmers was one of only a few companies[13] to set up facilities to aid their customers. In addition to writing checks for evacuation costs, damage claims, lodging and meals, the company ran commercials urging their customers to take advantage of these facilities.[14] The company now also has 2 buses serving as Mobile Command Centers.[13][15] This mobile claim center arrived at the Qualcomm Stadium only two days after the fires started.[16]

2009

In April 2009, Farmers announced that it would acquire 21st Century Insurance from AIG for $1.9 billion. The acquisition made Farmers the joint third-largest personal lines insurer in the U.S.[17] The acquired assets included AIG Hawaii.[18]

2014

In response to the increasing number of deadly storms between 2010 and 2013, Farmers Insurance began "researching a model that municipalities across the United States could use to significantly reduce the time required for residential recovery." Teaming with SBP, a disaster relief organization based out of New Orleans, the result was the Disaster Recovery Playbook, an evolving online resource.[19][20] Since the guide's initial creation, AmeriCorps has been brought onto the team.[21]

2020

In December 2020, Farmers Exchanges and Farmers Group, Inc. (FGI) announced they will jointly acquire MetLife's property and casualty business (MetLife Auto & Home). [22]

On February 2011, Farmers announced that it had agreed to sponsor a football stadium in the city of Los Angeles. This stadium would have been located downtown, close to the Staples Center. The contract was signed for 30 years, and its estimated cost was $700 million. The deal would have started with $20 million for the first year, then eventual increases. The stadium was planned to be named "Farmers Field". The stadium project was cancelled after the Kroenke Sports & Entertainment announced their own stadium to be built to be the home of the Los Angeles Rams and Los Angeles Chargers.

Farmers became the title sponsor of the Farmers Insurance Open PGA tournament in Torrey Pines, CA in 2010. The event raises millions for local San Diego charities each year. www.farmersinsuranceopen.com

Farmers was the sponsor of the No. 5 Chevrolet SS driven by Kasey Kahne for Hendrick Motorsports in the Monster Energy NASCAR Cup Series from the 2012 season till the end of the 2017 season. The year prior, Farmers sponsored Mark Martin and a few years before that, Travis Kvapil. Farmers was the first to introduce a #hashtag on a race car. Kahne's first victory in the No. 5 was at the 2012 Coca-Cola 600 at Charlotte Motor Speedway. Farmers promotes its motor-sport relationship through the Farmers Racing website.[24] At the conclusion of the 2017 season, Farmers Insurance left Hendrick Motorsports and NASCAR. The combination produced 6 wins in 6 years together including a Brickyard 400.

Farmers Insurance Group's television advertisements typically center around "Farmers University," a fictional institution in which professor Nathaniel Burke (J. K. Simmons) educates Farmers employees about various unlikely insurance claims (often involving devious animals) the company covers.[25]

In 2006, Farmers Insurance received the highest number of complaints to state insurance departments in Washington[26][27] and Oregon.[28]

• In 2005, the company refused to pay a claim on a car accident because the accident was allegedly caused intentionally by another driver.[29] Despite Farmers' claims, the state of Washington ordered the company to pay the claim.[30]
• In Betty Jo Walker v. Farmers Insurance (2007), Farmers was fined $3 million for not defending a pair of limited-income homeowners from a negligence claim.[31]
• In Goddard v. Farmers Insurance (2008), Farmers was ordered to pay $2.5 million for handling a claim with bad faith and "stonewalling" during settlement negotiations. The original punitive damages award was $20 million.[32][33]
• In Moeller v. Farmers Ins. Co. of Washington (2013), the company was alleged to have failed to comply with state law by not paying "diminished value," which is the loss in value suffered by certain insured vehicles even after they are repaired. The class-action lawsuit was resolved in exchange for payments from the company not exceeding $48.5 million. The company denied any liability.[34]
• In 2015, Farmers was hit with a putative class action by current and former employees who say they have been shorted on overtime wages and breaks. The suit was filed under California's Private Attorney General Act by four senior commercial claims representatives who claim that Farmers improperly classified them as exempt from overtime pay when they were often required greater than the standard 8 hours a day and thus sometimes more than 40 hours per week.[35]
• Also in 2015, a number of female attorneys employed as Farmers' in-house legal counsel filed a class action claiming that they had been discriminated against by being paid wages less than male attorneys in comparable positions and by being passed over for promotional opportunities. The class action was settled in June 2016 by an agreement which provides $4 million for the class members and also a commitment by Farmers to a number of employment policy changes going forward. These will include an increase in the number of women attorneys in its higher salary grades and a three-year period during which a company official will monitor compliance with the agreement, provide diversity training to its in-house attorneys and provide regular progress reports to the attorneys who represented the plaintiff in the class action.[36]